"Explorer stands for uncomplicated function, durability and
reliability. Translating that into an all-new design led us straight
back to the original. Building on Explorer's already solid foundation
meant preserving its heritage while modifying it to better meet
the needs of the consumer, a consumer that seeks adventure at work
and at play. The all-new Explorer is unmistakably an Explorer from
any perspective and shares a common design language with the rest
of Ford's SUV Outfitters lineup."
- J Mays, Ford
Motor Company, Vice President of Design
- Key exterior design elements include simple, rounded forms and
sections, uncluttered body panels and a bold new grille featuring
the familiar egg-crate insert of all Ford SUVs
- High-quality, durable materials and finishes are used in all
aspects of the exterior and interior design
- Form follows function: Exterior door handles are more robust
and easier to use. Available running boards are improved with
a wide stepping area. Complex reflector headlamps provide better
lighting. Body-side cladding serves as protection against stone
chips
- Explorer's wider track gives the vehicle a confident, athletic
stance, and the shorter front overhang makes the vehicle look
more nimble, while improving its approach angle in rough or steep
terrain
- A fully integrated rear bumper with a wide shelf and a completely
redesigned liftgate give the rear of the vehicle a cleaner, finished
look
- The refined, versatile, understated design theme is carried
through to the interior - consistent forms, functional detailing
and clear, strong graphics on all instrumentation and controls
- The design is functional all around and serves the target consumers'
active lifestyles - solid, rugged and absolutely reliable
Explorer has been a trusted adventure companion for more than a
decade. Its revolutionary original design set a new standard.
The original, simple body style, functional interior and go-anywhere
capability have evolved into a bolder, confident, more refined vehicle
that is ready to take on any of life's challenges.
The new 2002 Explorer's design focuses on functionality and versatility.
Simple, straightforward exterior body panels are coupled with a
wider overall stance - to give the vehicle a confident, athletic
attitude. The interior is made up of flexible, accommodating spaces,
emphasizing its multi-purpose, user-friendly package.
Authentic Adventure
The challenge in updating the design of the Ford Explorer came
down to one critical question: How do you give the best-selling
sport utility vehicle a new look without dramatically changing the
trusted product that so many people rely on to carry them through
their work day into their weekend adventures?
The answer: Take everything that makes Explorer so popular today
and make it even better.
The task for the new Explorer's design team: Keep the uncluttered,
genuine design but pay closer attention to the details. Concentrate
on functionality and versatility rather than creating a dramatic
design statement.
Remember the elements of the original Explorer that redefined the
SUV segment and build on the solid foundation. In short, the goal
was to create an understated, evolutionary design that is thoroughly
modern and completely functional.
"The approach that we would take to redesign the Explorer was clear
from the beginning. It would be an evolution," says Ed Golden, design
director for Ford's North American Trucks. "The goal was for the
new design to be instantly recognized as an Explorer from any angle
and at any distance. We also wanted it to be familiar yet modern
and to deliver on its promise of functionality and capability."
Explorer shares its rounded forms, simple body panels and athletic
attitude with the Explorer Sport and Explorer Sport Trac. However,
that is where the similarities end.
The four-door Explorer projects a more refined, polished appearance,
in keeping with its more refined underpinnings. The most striking
change to the exterior design is the bold grille featuring the egg-crate
insert - a signature cue that links Ford's entire SUV line-up.
The look is unmistakably Explorer - yet wider, bolder and more
confident, with a profile that leans slightly forward, suggesting
an eagerness and confidence.
High-quality, durable materials and finishes are used in all aspects
of the design - from the smallest interior details to the headlamps,
taillamps, wheels, moldings and door handles.
"We spent a significant amount of time on the refinement and improvement
of the overall quality and craftsmanship of the Explorer," says
Golden. "The way elements of the vehicle fit together and the materials
feel to the touch take Explorer to a much higher level."
A person's vehicle is an extension of who he or she is and how
that person lives and plays. In order to develop the ideal product
for the consumer, the Explorer design team reached beyond the traditional
boundaries of automotive design and studied images of everyday items,
such as tables, radios, wristwatches and dogs. Then they studied
the reactions of consumers to these images.
Two images stood out from the exercise. Several of the watches
suggested refinement, while the image of a boxer dog was most often
compared with the Explorer because of its "come try to knock me
over and see what happens" attitude.
The idea was to incorporate those qualities that suggested stability
and capability - particularly on the Explorer's exterior - while
using images of refinement and quality to define the interior.
The watches particularly influenced the instrument panel, for example.
Precise lines and horizontal seams give the seats a premium, tailored
look. Large tires and wheels suggest the boxer's muscular shoulders.
"While we looked at current design trends during the development
of the new Explorer, the direction was to design a solid, modern
vehicle that would not be affected by those trends," says Golden.
"We concentrated on giving Explorer a confident, athletic look that
is not going to go out of style."
In many areas, form meets function. Explorer's exterior door handles
are not only easier to use, they're rugged, big and strong. The
available running boards are wide and substantial. The jewel-like
complex reflector headlamps provide better lighting. The body-side
cladding serves as protection against stone chips.
A fully integrated rear bumper with a wide shelf along with a completely
redesigned liftgate give the rear of the vehicle a cleaner, finished
look.
The addition of a bonafide towing receiver integrated into the
frame meant the designers could forgo the ball mount formerly built
into the step-type bumper. The side profile hints at a slight forward
bias, even though the rear was raised only approximately 15 millimeters.
In fact, the independent rear suspension was an important element
of the design, even if you cannot see it. The design team felt inspired
to make sure that the Explorer's appearance was consistent with
its higher level of performance. The look was designed to evoke
confidence, just as the new suspension will.
Explorer's new independent rear suspension system helped drive
the vehicle's design in more direct ways, as well. The wider track
makes Explorer look more stable - a desirable trait. The shorter
front overhang makes the vehicle look more nimble, while improving
its approach angle in rough or steep terrain.
The rear liftgate was completely redesigned, with functionality
in mind. The liftglass portion is larger, to make it easier to lift
cargo into the vehicle. Yet, in a clever design technique, the glass
doesn't look overly large. On a level with the side "belt line,"
the rear glass melds into a body-color panel that continues down
to the license plate.
The headlamps and taillamps both offer improved function - with
brighter, wider illumination, and more lighted surface area from
the brake lights.
Inside, integration and refinement continue to be the guiding themes.
Designers approached the driver's seating area as a holistic environment,
consisting of the seating, doors, instrument panel and console.
No unnecessary extras clutter the cabin, which offers integrated
storage spaces and more passenger room.
"The extra storage space and passenger space is in spite of the
fact we've added side curtain air bags, which take up room themselves"
Golden says.
The air bags are stowed in the roof liner and do not take up any
interior space.
Adding Sport and Sport Trac to the Explorer lineup has allowed
Ford's designers to craft vehicles tailored to well-defined needs.
Each vehicle is tailored to a different market segment and, in particular,
different customer lifestyles.
"The Explorer name is stronger than ever, and our customers have
very definite expectations," Golden says. "With three vehicles in
the Explorer lineup - the four-door Explorer, two-door Explorer
Sport and highly versatile Explorer Sport Trac - we truly offer
something for everyone."
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08/04/2000