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2009 Ford Explorer Price Guide:
MSRP, Invoice Prices, Dealer Cost

Car Prices | Ford Explorer

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Price Comparison
Ford Explorer Prices:
RWD 4dr V6 XLT
$28,470 $26,458 $815 $854.10
True Dealer Cost: $26,418.90

4WD 4dr V6 Eddie Bauer
$33,935 $31,431 $815 $1,018.05
True Dealer Cost: $31,227.95

4WD 4dr V6 Limited
$37,870 $35,012 $815 $1,136.10
True Dealer Cost: $34,690.90

4WD 4dr V6 XLT
$30,790 $28,569 $815 $923.70
True Dealer Cost: $28,460.30

4WD 4dr V8 Eddie Bauer
$35,245 $32,623 $815 $1,057.35
True Dealer Cost: $32,380.65

4WD 4dr V8 Limited
$39,180 $36,203 $815 $1,175.40
True Dealer Cost: $35,842.60

4WD 4dr V8 XLT
$32,100 $29,761 $815 $963.00
True Dealer Cost: $29,613.00

AWD 4dr V6 Eddie Bauer
$33,935 $31,431 $815 $1,018.05
True Dealer Cost: $31,227.95

AWD 4dr V6 Limited
$37,870 $35,012 $815 $1,136.10
True Dealer Cost: $34,690.90

AWD 4dr V6 XLT
$30,790 $28,569 $815 $923.70
True Dealer Cost: $28,460.30

AWD 4dr V8 Eddie Bauer
$35,245 $32,623 $815 $1,057.35
True Dealer Cost: $32,380.65

AWD 4dr V8 Limited
$39,180 $36,203 $815 $1,175.40
True Dealer Cost: $35,842.60

AWD 4dr V8 XLT
$32,100 $29,761 $815 $963.00
True Dealer Cost: $29,613.00

RWD 4dr V6 Eddie Bauer
$31,615 $29,319 $815 $948.45
True Dealer Cost: $29,185.55

RWD 4dr V6 Limited
$35,550 $32,901 $815 $1,066.50
True Dealer Cost: $32,649.50

RWD 4dr V8 Eddie Bauer
$32,925 $30,512 $815 $987.75
True Dealer Cost: $30,339.25

RWD 4dr V8 Limited
$36,860 $34,093 $815 $1,105.80
True Dealer Cost: $33,802.20

RWD 4dr V8 XLT
$29,780 $27,649 $815 $893.40
True Dealer Cost: $27,570.60

Formula for calculating dealer cost:

  • Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)

Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)

Note: All Ford Explorer Prices above are approximate amounts. Prices are subject to change without notice.
 
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