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2009 Toyota Matrix Price Guide:
MSRP, Invoice Prices, Dealer Cost

Car Prices | Toyota Matrix

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Price Comparison
Toyota Matrix Prices:
5dr Wgn Man FWD (Natl)
$16,290 $15,229 $750 $325.80
True Dealer Cost: $15,653.20

5dr Wgn Auto FWD (GS)
$17,100 $15,989 $805 $342.00
True Dealer Cost: $16,452.00

5dr Wgn Auto FWD (Natl)
$17,100 $15,989 $750 $342.00
True Dealer Cost: $16,397.00

5dr Wgn Auto FWD (SE)
$17,100 $15,989 $775 $342.00
True Dealer Cost: $16,422.00

5dr Wgn Auto S AWD (GS)
$20,500 $18,758 $805 $410.00
True Dealer Cost: $19,153.00

5dr Wgn Auto S AWD (Natl)
$20,500 $18,758 $750 $410.00
True Dealer Cost: $19,098.00

5dr Wgn Auto S AWD (SE)
$20,500 $18,758 $775 $410.00
True Dealer Cost: $19,123.00

5dr Wgn Auto S FWD (GS)
$19,550 $17,888 $805 $391.00
True Dealer Cost: $18,302.00

5dr Wgn Auto S FWD (Natl)
$19,550 $17,888 $750 $391.00
True Dealer Cost: $18,247.00

5dr Wgn Auto S FWD (SE)
$19,550 $17,888 $775 $391.00
True Dealer Cost: $18,272.00

5dr Wgn Auto XRS FWD (GS)
$21,950 $20,084 $805 $439.00
True Dealer Cost: $20,450.00

5dr Wgn Auto XRS FWD (Natl)
$21,950 $20,084 $750 $439.00
True Dealer Cost: $20,395.00

5dr Wgn Auto XRS FWD (SE)
$21,950 $20,084 $775 $439.00
True Dealer Cost: $20,420.00

5dr Wgn Man FWD (GS)
$16,290 $15,229 $805 $325.80
True Dealer Cost: $15,708.20

5dr Wgn Man FWD (SE)
$16,290 $15,229 $775 $325.80
True Dealer Cost: $15,678.20

5dr Wgn Man S FWD (GS)
$18,360 $16,798 $805 $367.20
True Dealer Cost: $17,235.80

5dr Wgn Man S FWD (Natl)
$18,360 $16,798 $750 $367.20
True Dealer Cost: $17,180.80

5dr Wgn Man S FWD (SE)
$18,360 $16,798 $775 $367.20
True Dealer Cost: $17,205.80

5dr Wgn Man XRS FWD (GS)
$20,760 $18,994 $805 $415.20
True Dealer Cost: $19,383.80

5dr Wgn Man XRS FWD (Natl)
$20,760 $18,994 $750 $415.20
True Dealer Cost: $19,328.80

5dr Wgn Man XRS FWD (SE)
$20,760 $18,994 $775 $415.20
True Dealer Cost: $19,353.80

Formula for calculating dealer cost:

  • Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)

Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)

Note: All Toyota Matrix Prices above are approximate amounts. Prices are subject to change without notice.
 
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