2009 Toyota Prius Price Guide:
MSRP, Invoice Prices, Dealer Cost
Car Prices | Toyota Prius
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| Toyota Prius Prices: |
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| 5dr HB STD (Natl) |
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| $22,000 |
$20,900 |
$750 |
$440.00 |
| True Dealer Cost: $21,210.00 |
| 5dr HB (GS) |
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| $23,375 |
$21,758 |
$805 |
$467.50 |
| True Dealer Cost: $22,095.50 |
| 5dr HB (Natl) |
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| $23,375 |
$21,758 |
$750 |
$467.50 |
| True Dealer Cost: $22,040.50 |
| 5dr HB (SE) |
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| $23,375 |
$21,758 |
$775 |
$467.50 |
| True Dealer Cost: $22,065.50 |
| 5dr HB STD (GS) |
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| $22,000 |
$20,900 |
$805 |
$440.00 |
| True Dealer Cost: $21,265.00 |
| 5dr HB STD (SE) |
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| $22,000 |
$20,900 |
$775 |
$440.00 |
| True Dealer Cost: $21,235.00 |
| 5dr HB Touring (GS) |
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| $24,270 |
$22,519 |
$805 |
$485.40 |
| True Dealer Cost: $22,838.60 |
| 5dr HB Touring (Natl) |
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| $24,270 |
$22,519 |
$750 |
$485.40 |
| True Dealer Cost: $22,783.60 |
| 5dr HB Touring (SE) |
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| $24,270 |
$22,519 |
$775 |
$485.40 |
| True Dealer Cost: $22,808.60 |
Formula for calculating dealer cost:
- Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)
Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.) |
| Note: All Toyota Prius Prices above are approximate amounts. Prices are subject to change without notice. |
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