2009 Toyota Rav4 Price Guide:
MSRP, Invoice Prices, Dealer Cost
Car Prices | Toyota Rav4
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| Toyota Rav4 Prices: |
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| FWD 4dr 4-cyl 4-Spd AT (Natl) |
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| $21,500 |
$20,103 |
$800 |
$430.00 |
| True Dealer Cost: $20,473.00 |
| 4WD 4dr 4-cyl 4-Spd AT (GS) |
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| $22,900 |
$21,068 |
$855 |
$458.00 |
| True Dealer Cost: $21,465.00 |
| 4WD 4dr 4-cyl 4-Spd AT (Natl) |
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| $22,900 |
$21,068 |
$800 |
$458.00 |
| True Dealer Cost: $21,410.00 |
| 4WD 4dr 4-cyl 4-Spd AT (SE) |
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| $22,900 |
$21,068 |
$795 |
$458.00 |
| True Dealer Cost: $21,405.00 |
| 4WD 4dr 4-cyl 4-Spd AT Ltd (GS) |
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| $25,880 |
$23,808 |
$855 |
$517.60 |
| True Dealer Cost: $24,145.40 |
| 4WD 4dr 4-cyl 4-Spd AT Ltd (Natl) |
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| $25,880 |
$23,808 |
$800 |
$517.60 |
| True Dealer Cost: $24,090.40 |
| 4WD 4dr 4-cyl 4-Spd AT Ltd (SE) |
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| $25,880 |
$23,808 |
$795 |
$517.60 |
| True Dealer Cost: $24,085.40 |
| 4WD 4dr 4-cyl 4-Spd AT Sport (GS) |
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| $24,600 |
$22,632 |
$855 |
$492.00 |
| True Dealer Cost: $22,995.00 |
| 4WD 4dr 4-cyl 4-Spd AT Sport (Natl) |
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| $24,600 |
$22,632 |
$800 |
$492.00 |
| True Dealer Cost: $22,940.00 |
| 4WD 4dr 4-cyl 4-Spd AT Sport (SE) |
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|
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| $24,600 |
$22,632 |
$795 |
$492.00 |
| True Dealer Cost: $22,935.00 |
| 4WD 4dr V6 5-Spd AT (GS) |
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|
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| $24,935 |
$22,938 |
$855 |
$498.70 |
| True Dealer Cost: $23,294.30 |
| 4WD 4dr V6 5-Spd AT (Natl) |
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|
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| $24,935 |
$22,938 |
$800 |
$498.70 |
| True Dealer Cost: $23,239.30 |
| 4WD 4dr V6 5-Spd AT (SE) |
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|
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| $24,935 |
$22,938 |
$795 |
$498.70 |
| True Dealer Cost: $23,234.30 |
| 4WD 4dr V6 5-Spd AT Ltd (GS) |
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|
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| $27,810 |
$25,585 |
$855 |
$556.20 |
| True Dealer Cost: $25,883.80 |
| 4WD 4dr V6 5-Spd AT Ltd (Natl) |
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|
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| $27,810 |
$25,585 |
$800 |
$556.20 |
| True Dealer Cost: $25,828.80 |
| 4WD 4dr V6 5-Spd AT Ltd (SE) |
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|
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| $27,810 |
$25,585 |
$795 |
$556.20 |
| True Dealer Cost: $25,823.80 |
| 4WD 4dr V6 5-Spd AT Sport (GS) |
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| $26,530 |
$24,406 |
$855 |
$530.60 |
| True Dealer Cost: $24,730.40 |
| 4WD 4dr V6 5-Spd AT Sport (Natl) |
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|
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| $26,530 |
$24,406 |
$800 |
$530.60 |
| True Dealer Cost: $24,675.40 |
| 4WD 4dr V6 5-Spd AT Sport (SE) |
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| $26,530 |
$24,406 |
$795 |
$530.60 |
| True Dealer Cost: $24,670.40 |
| FWD 4dr 4-cyl 4-Spd AT (GS) |
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|
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| $21,500 |
$20,103 |
$855 |
$430.00 |
| True Dealer Cost: $20,528.00 |
| FWD 4dr 4-cyl 4-Spd AT (SE) |
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|
|
| $21,500 |
$20,103 |
$795 |
$430.00 |
| True Dealer Cost: $20,468.00 |
| FWD 4dr 4-cyl 4-Spd AT Ltd (GS) |
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|
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| $24,490 |
$22,896 |
$855 |
$489.80 |
| True Dealer Cost: $23,261.20 |
| FWD 4dr 4-cyl 4-Spd AT Ltd (Natl) |
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| $24,490 |
$22,896 |
$800 |
$489.80 |
| True Dealer Cost: $23,206.20 |
| FWD 4dr 4-cyl 4-Spd AT Ltd (SE) |
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| $24,490 |
$22,896 |
$795 |
$489.80 |
| True Dealer Cost: $23,201.20 |
| FWD 4dr 4-cyl 4-Spd AT Sport (GS) |
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|
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| $23,200 |
$21,692 |
$855 |
$464.00 |
| True Dealer Cost: $22,083.00 |
| FWD 4dr 4-cyl 4-Spd AT Sport (Natl) |
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|
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| $23,200 |
$21,692 |
$800 |
$464.00 |
| True Dealer Cost: $22,028.00 |
| FWD 4dr 4-cyl 4-Spd AT Sport (SE) |
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|
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| $23,200 |
$21,692 |
$795 |
$464.00 |
| True Dealer Cost: $22,023.00 |
| FWD 4dr V6 5-Spd AT (GS) |
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|
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| $23,535 |
$22,003 |
$855 |
$470.70 |
| True Dealer Cost: $22,387.30 |
| FWD 4dr V6 5-Spd AT (Natl) |
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|
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| $23,535 |
$22,003 |
$800 |
$470.70 |
| True Dealer Cost: $22,332.30 |
| FWD 4dr V6 5-Spd AT (SE) |
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|
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| $23,535 |
$22,003 |
$795 |
$470.70 |
| True Dealer Cost: $22,327.30 |
| FWD 4dr V6 5-Spd AT Ltd (GS) |
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|
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| $26,410 |
$24,693 |
$855 |
$528.20 |
| True Dealer Cost: $25,019.80 |
| FWD 4dr V6 5-Spd AT Ltd (Natl) |
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|
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| $26,410 |
$24,693 |
$800 |
$528.20 |
| True Dealer Cost: $24,964.80 |
| FWD 4dr V6 5-Spd AT Ltd (SE) |
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|
|
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| $26,410 |
$24,693 |
$795 |
$528.20 |
| True Dealer Cost: $24,959.80 |
| FWD 4dr V6 5-Spd AT Sport (GS) |
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|
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| $25,130 |
$23,495 |
$855 |
$502.60 |
| True Dealer Cost: $23,847.40 |
| FWD 4dr V6 5-Spd AT Sport (Natl) |
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|
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| $25,130 |
$23,495 |
$800 |
$502.60 |
| True Dealer Cost: $23,792.40 |
| FWD 4dr V6 5-Spd AT Sport (SE) |
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| $25,130 |
$23,495 |
$795 |
$502.60 |
| True Dealer Cost: $23,787.40 |
Formula for calculating dealer cost:
- Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)
Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.) |
| Note: All Toyota Rav4 Prices above are approximate amounts. Prices are subject to change without notice. |
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