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2010 Ford Explorer Price Guide:
MSRP, Invoice Prices, Dealer Cost

Car Prices | Ford Explorer

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Price Comparison
Ford Explorer Pricing:
RWD 4dr XLT
$28,880 $26,950 $815 $866.40
True Dealer Cost: $26,898.60

4WD 4dr Eddie Bauer
$35,200 $32,702 $815 $1,056.00
True Dealer Cost: $32,461.00

4WD 4dr Limited
$38,200 $35,432 $815 $1,146.00
True Dealer Cost: $35,101.00

4WD 4dr XLT
$31,200 $29,062 $815 $936.00
True Dealer Cost: $28,941.00

AWD 4dr Limited
$38,200 $35,432 $815 $1,146.00
True Dealer Cost: $35,101.00

AWD 4dr XLT
$31,200 $29,062 $815 $936.00
True Dealer Cost: $28,941.00

RWD 4dr Eddie Bauer
$32,880 $30,590 $815 $986.40
True Dealer Cost: $30,418.60

RWD 4dr Limited
$35,880 $33,320 $815 $1,076.40
True Dealer Cost: $33,058.60

Formula for calculating dealer cost:

  • Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)

Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)

Note: All Ford Explorer Prices above are approximate amounts. Prices are subject to change without notice.
Save on a 2009 Ford Explorer. Competition gets you the best price!

If you want the lowest price on a new Ford Explorer, let local dealers compete for your business. Fill out a free price request form from the following online pricing services:

1) Yahoo Autos
2) Edmunds
3) InvoiceDealers

They Compete - You Win! See who has the lowest price & save.


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