2010 Ford F-150 Price Guide:
MSRP, Invoice Prices, Dealer Cost
Car Prices | Ford F-150
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| Ford F-150 Pricing: |
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| 2WD Regular Cab Styleside 5-1/2 Ft Box XL w/Midbox Prep |  |  |  |  | | $21,680 | $20,253 | $975 | $650.40 | | True Dealer Cost: $20,577.60 |
| 2WD Regular Cab Styleside 5-1/2 Ft Box XLT w/Midbox Prep | | | | | | $25,875 | $23,535 | $975 | $776.25 | | True Dealer Cost: $23,733.75 |
| 2WD Regular Cab Styleside 6-1/2 Ft Box STX | | | | | | $24,405 | $22,234 | $975 | $732.15 | | True Dealer Cost: $22,476.85 |
| 2WD Regular Cab Styleside 6-1/2 Ft Box XL | | | | | | $21,380 | $19,981 | $975 | $641.40 | | True Dealer Cost: $20,314.60 |
| 2WD Regular Cab Styleside 6-1/2 Ft Box XLT | | | | | | $25,575 | $23,270 | $975 | $767.25 | | True Dealer Cost: $23,477.75 |
| 2WD Regular Cab Styleside 8 Ft Box XL | | | | | | $21,680 | $20,253 | $975 | $650.40 | | True Dealer Cost: $20,577.60 |
| 2WD Regular Cab Styleside 8 Ft Box XLT | | | | | | $25,875 | $23,535 | $975 | $776.25 | | True Dealer Cost: $23,733.75 |
| 2WD SuperCab Styleside 5-1/2 Ft Box XL w/Midbox Prep | | | | | | $25,505 | $23,718 | $975 | $765.15 | | True Dealer Cost: $23,927.85 |
| 2WD SuperCab Styleside 5-1/2 Ft Box XLT w/Midbox Prep | | | | | | $29,295 | $26,561 | $975 | $878.85 | | True Dealer Cost: $26,657.15 |
| 2WD SuperCab Styleside 6-1/2 Ft Box FX2 Sport | | | | | | $30,880 | $27,963 | $975 | $926.40 | | True Dealer Cost: $28,011.60 |
| 2WD SuperCab Styleside 6-1/2 Ft Box Lariat | | | | | | $33,205 | $30,023 | $975 | $996.15 | | True Dealer Cost: $30,001.85 |
| 2WD SuperCab Styleside 6-1/2 Ft Box STX | | | | | | $27,005 | $24,534 | $975 | $810.15 | | True Dealer Cost: $24,698.85 |
| 2WD SuperCab Styleside 6-1/2 Ft Box XL | | | | | | $25,205 | $23,445 | $975 | $756.15 | | True Dealer Cost: $23,663.85 |
| 2WD SuperCab Styleside 6-1/2 Ft Box XLT | | | | | | $28,995 | $26,296 | $975 | $869.85 | | True Dealer Cost: $26,401.15 |
| 2WD SuperCab Styleside 8 Ft Box XL w/HD Payload Pkg | | | | | | $25,505 | $23,718 | $975 | $765.15 | | True Dealer Cost: $23,927.85 |
| 2WD SuperCab Styleside 8 Ft Box XLT w/HD Payload Pkg | | | | | | $29,295 | $26,561 | $975 | $878.85 | | True Dealer Cost: $26,657.15 |
| 2WD SuperCrew Styleside 5-1/2 Ft Box FX2 Sport | | | | | | $33,240 | $30,052 | $975 | $997.20 | | True Dealer Cost: $30,029.80 |
| 2WD SuperCrew Styleside 5-1/2 Ft Box Harley-Davidson | | | | | | $42,690 | $38,418 | $975 | $1,280.70 | | True Dealer Cost: $38,112.30 |
| 2WD SuperCrew Styleside 5-1/2 Ft Box King Ranch | | | | | | $40,200 | $36,214 | $975 | $1,206.00 | | True Dealer Cost: $35,983.00 |
| 2WD SuperCrew Styleside 5-1/2 Ft Box Lariat | | | | | | $35,565 | $32,112 | $975 | $1,066.95 | | True Dealer Cost: $32,020.05 |
| 2WD SuperCrew Styleside 5-1/2 Ft Box Platinum | | | | | | $42,075 | $37,873 | $975 | $1,262.25 | | True Dealer Cost: $37,585.75 |
| 2WD SuperCrew Styleside 5-1/2 Ft Box XL | | | | | | $28,615 | $26,532 | $975 | $858.45 | | True Dealer Cost: $26,648.55 |
| 2WD SuperCrew Styleside 5-1/2 Ft Box XLT | | | | | | $31,355 | $28,386 | $975 | $940.65 | | True Dealer Cost: $28,420.35 |
| 2WD SuperCrew Styleside 6-1/2 Ft Box FX2 Sport | | | | | | $33,540 | $30,319 | $975 | $1,006.20 | | True Dealer Cost: $30,287.80 |
| 2WD SuperCrew Styleside 6-1/2 Ft Box King Ranch | | | | | | $40,500 | $36,479 | $975 | $1,215.00 | | True Dealer Cost: $36,239.00 |
| 2WD SuperCrew Styleside 6-1/2 Ft Box Lariat | | | | | | $35,865 | $32,377 | $975 | $1,075.95 | | True Dealer Cost: $32,276.05 |
| 2WD SuperCrew Styleside 6-1/2 Ft Box Platinum | | | | | | $42,375 | $38,138 | $975 | $1,271.25 | | True Dealer Cost: $37,841.75 |
| 2WD SuperCrew Styleside 6-1/2 Ft Box XL | | | | | | $28,915 | $26,804 | $975 | $867.45 | | True Dealer Cost: $26,911.55 |
| 2WD SuperCrew Styleside 6-1/2 Ft Box XLT | | | | | | $31,655 | $28,651 | $975 | $949.65 | | True Dealer Cost: $28,676.35 |
| 4WD Regular Cab Styleside 5-1/2 Ft Box XL w/Midbox Prep | | | | | | $26,050 | $24,212 | $975 | $781.50 | | True Dealer Cost: $24,405.50 |
| 4WD Regular Cab Styleside 5-1/2 Ft Box XLT w/Midbox Prep | | | | | | $29,020 | $26,318 | $975 | $870.60 | | True Dealer Cost: $26,422.40 |
| 4WD Regular Cab Styleside 6-1/2 Ft Box STX | | | | | | $27,550 | $25,017 | $975 | $826.50 | | True Dealer Cost: $25,165.50 |
| 4WD Regular Cab Styleside 6-1/2 Ft Box XL | | | | | | $25,750 | $23,941 | $975 | $772.50 | | True Dealer Cost: $24,143.50 |
| 4WD Regular Cab Styleside 6-1/2 Ft Box XLT | | | | | | $28,720 | $26,052 | $975 | $861.60 | | True Dealer Cost: $26,165.40 |
| 4WD Regular Cab Styleside 8 Ft Box XL | | | | | | $26,050 | $24,212 | $975 | $781.50 | | True Dealer Cost: $24,405.50 |
| 4WD Regular Cab Styleside 8 Ft Box XL | | | | | | $29,020 | $26,318 | $975 | $870.60 | | True Dealer Cost: $26,422.40 |
| 4WD Regular Cab Styleside 8 Ft Box XL | | | | | | $28,350 | $26,293 | $975 | $850.50 | | True Dealer Cost: $26,417.50 |
| 4WD SuperCab Cab Styleside 5-1/2 Ft Box XLT SVT Raptor | | | | | | $38,020 | $34,282 | $975 | $1,140.60 | | True Dealer Cost: $34,116.40 |
| 4WD SuperCab Styleside 5-1/2 Ft Box XL w/Midbox Prep | | | | | | $28,650 | $26,565 | $975 | $859.50 | | True Dealer Cost: $26,680.50 |
| 4WD SuperCab Styleside 5-1/2 Ft Box XLT w/Midbox Prep | | | | | | $32,440 | $29,344 | $975 | $973.20 | | True Dealer Cost: $29,345.80 |
| 4WD SuperCab Styleside 6-1/2 Ft Box FX4 | | | | | | $35,090 | $31,691 | $975 | $1,052.70 | | True Dealer Cost: $31,613.30 |
| 4WD SuperCab Styleside 6-1/2 Ft Box Lariat | | | | | | $36,350 | $32,806 | $975 | $1,090.50 | | True Dealer Cost: $32,690.50 |
| 4WD SuperCab Styleside 6-1/2 Ft Box STX | | | | | | $30,150 | $27,318 | $975 | $904.50 | | True Dealer Cost: $27,388.50 |
| 4WD SuperCab Styleside 6-1/2 Ft Box XLT | | | | | | $32,140 | $29,078 | $975 | $964.20 | | True Dealer Cost: $29,088.80 |
| 4WD SuperCab Styleside 8 Ft Box XL w/HD Payload Pkg | | | | | | $28,650 | $26,565 | $975 | $859.50 | | True Dealer Cost: $26,680.50 |
| 4WD SuperCab Styleside 8 Ft Box XLT w/HD Payload Pkg | | | | | | $32,440 | $29,344 | $975 | $973.20 | | True Dealer Cost: $29,345.80 |
| 4WD SuperCrew Styleside 5-1/2 Ft Box FX4 | | | | | | $37,450 | $33,780 | $975 | $1,123.50 | | True Dealer Cost: $33,631.50 |
| 4WD SuperCrew Styleside 5-1/2 Ft Box Harley-Davidson | | | | | | $45,835 | $41,200 | $975 | $1,375.05 | | True Dealer Cost: $40,799.95 |
| 4WD SuperCrew Styleside 5-1/2 Ft Box King Ranch | | | | | | $43,345 | $38,996 | $975 | $1,300.35 | | True Dealer Cost: $38,670.65 |
| 4WD SuperCrew Styleside 5-1/2 Ft Box Lariat | | | | | | $38,710 | $34,894 | $975 | $1,161.30 | | True Dealer Cost: $34,707.70 |
| 4WD SuperCrew Styleside 5-1/2 Ft Box Platinum | | | | | | $45,220 | $40,656 | $975 | $1,356.60 | | True Dealer Cost: $40,274.40 |
| 4WD SuperCrew Styleside 5-1/2 Ft Box XL | | | | | | $32,575 | $30,116 | $975 | $977.25 | | True Dealer Cost: $30,113.75 |
| 4WD SuperCrew Styleside 5-1/2 Ft Box XLT | | | | | | $34,500 | $31,168 | $975 | $1,035.00 | | True Dealer Cost: $31,108.00 |
| 4WD SuperCrew Styleside 6-1/2 Ft Box FX4 | | | | | | $37,750 | $34,045 | $975 | $1,132.50 | | True Dealer Cost: $33,887.50 |
| 4WD SuperCrew Styleside 6-1/2 Ft Box King Ranch | | | | | | $43,645 | $39,262 | $975 | $1,309.35 | | True Dealer Cost: $38,927.65 |
| 4WD SuperCrew Styleside 6-1/2 Ft Box Lariat | | | | | | $39,010 | $35,160 | $975 | $1,170.30 | | True Dealer Cost: $34,964.70 |
| 4WD SuperCrew Styleside 6-1/2 Ft Box Platinum | | | | | | $45,520 | $40,922 | $975 | $1,365.60 | | True Dealer Cost: $40,531.40 |
| 4WD SuperCrew Styleside 6-1/2 Ft Box XL | | | | | | $32,875 | $30,387 | $975 | $986.25 | | True Dealer Cost: $30,375.75 |
| 4WD SuperCrew Styleside 6-1/2 Ft Box XLT | | | | | | $34,800 | $31,433 | $975 | $1,044.00 | | True Dealer Cost: $31,364.00 |
Formula for calculating dealer cost:
- Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)
Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.) |
| Note: All Ford F-150 Prices above are approximate amounts. Prices are subject to change without notice. |
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