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2010 Toyota Avalon Price Guide:
MSRP, Invoice Prices, Dealer Cost

Car Prices | Toyota Avalon

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Price Comparison
Toyota Avalon Pricing:
4dr Sdn XL (Natl)
$27,945 $25,246 $750 $558.90
True Dealer Cost: $25,437.10

4dr Sdn Limited (GS)
$35,285 $31,401 $805 $705.70
True Dealer Cost: $31,500.30

4dr Sdn Limited (Natl)
$35,285 $31,401 $750 $705.70
True Dealer Cost: $31,445.30

4dr Sdn Limited (SE)
$35,285 $31,401 $775 $705.70
True Dealer Cost: $31,470.30

4dr Sdn XL (GS)
$27,945 $25,246 $805 $558.90
True Dealer Cost: $25,492.10

4dr Sdn XL (SE)
$27,945 $25,246 $775 $558.90
True Dealer Cost: $25,462.10

4dr Sdn XLS (GS)
$32,245 $28,696 $805 $644.90
True Dealer Cost: $28,856.10

4dr Sdn XLS (Natl)
$32,245 $28,696 $750 $644.90
True Dealer Cost: $28,801.10

4dr Sdn XLS (SE)
$32,245 $28,696 $775 $644.90
True Dealer Cost: $28,826.10

Formula for calculating dealer cost:

  • Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)

Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)

Note: All Toyota Avalon Prices above are approximate amounts. Prices are subject to change without notice.
Save on a 2009 Toyota Avalon. Competition gets you the best price!

If you want the lowest price on a new Toyota Avalon, let local dealers compete for your business. Fill out a free price request form from the following online pricing services:

1) Yahoo Autos
2) Edmunds
3) InvoiceDealers

They Compete - You Win! See who has the lowest price & save.


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