2010 Toyota Corolla Price Guide:
MSRP, Invoice Prices, Dealer Cost
Car Prices | Toyota Corolla
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| Toyota Corolla Pricing: |
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| 4dr Sdn Auto (Natl) |  |  |  |  | | $16,150 | $15,100 | $750 | $323.00 | | True Dealer Cost: $15,527.00 |
| 4dr Sdn Auto (GS) | | | | | | $16,150 | $15,100 | $805 | $323.00 | | True Dealer Cost: $15,582.00 |
| 4dr Sdn Auto (SE) | | | | | | $16,150 | $15,100 | $775 | $323.00 | | True Dealer Cost: $15,552.00 |
| 4dr Sdn Auto LE (GS) | | | | | | $16,750 | $15,326 | $805 | $335.00 | | True Dealer Cost: $15,796.00 |
| 4dr Sdn Auto LE (Natl) | | | | | | $16,750 | $15,326 | $750 | $335.00 | | True Dealer Cost: $15,741.00 |
| 4dr Sdn Auto LE (SE) | | | | | | $16,750 | $15,326 | $775 | $335.00 | | True Dealer Cost: $15,766.00 |
| 4dr Sdn Auto S (GS) | | | | | | $17,250 | $15,783 | $805 | $345.00 | | True Dealer Cost: $16,243.00 |
| 4dr Sdn Auto S (Natl) | | | | | | $17,250 | $15,783 | $750 | $345.00 | | True Dealer Cost: $16,188.00 |
| 4dr Sdn Auto S (SE) | | | | | | $17,250 | $15,783 | $775 | $345.00 | | True Dealer Cost: $16,213.00 |
| 4dr Sdn Auto XLE (GS) | | | | | | $17,650 | $16,149 | $805 | $353.00 | | True Dealer Cost: $16,601.00 |
| 4dr Sdn Auto XLE (Natl) | | | | | | $17,650 | $16,149 | $750 | $353.00 | | True Dealer Cost: $16,546.00 |
| 4dr Sdn Auto XLE (SE) | | | | | | $17,650 | $16,149 | $775 | $353.00 | | True Dealer Cost: $16,571.00 |
| 4dr Sdn Auto XRS (GS) | | | | | | $20,050 | $18,345 | $805 | $401.00 | | True Dealer Cost: $18,749.00 |
| 4dr Sdn Auto XRS (Natl) | | | | | | $20,050 | $18,345 | $750 | $401.00 | | True Dealer Cost: $18,694.00 |
| 4dr Sdn Auto XRS (SE) | | | | | | $20,050 | $18,345 | $775 | $401.00 | | True Dealer Cost: $18,719.00 |
| 4dr Sdn Man (GS) | | | | | | $15,350 | $14,352 | $805 | $307.00 | | True Dealer Cost: $14,850.00 |
| 4dr Sdn Man (Natl) | | | | | | $15,350 | $14,352 | $750 | $307.00 | | True Dealer Cost: $14,795.00 |
| 4dr Sdn Man (SE) | | | | | | $15,350 | $14,352 | $775 | $307.00 | | True Dealer Cost: $14,820.00 |
| 4dr Sdn Man S (GS) | | | | | | $16,420 | $15,023 | $805 | $328.40 | | True Dealer Cost: $15,499.60 |
| 4dr Sdn Man S (Natl) | | | | | | $16,420 | $15,023 | $750 | $328.40 | | True Dealer Cost: $15,444.60 |
| 4dr Sdn Man S (SE) | | | | | | $16,420 | $15,023 | $775 | $328.40 | | True Dealer Cost: $15,469.60 |
| 4dr Sdn Man XRS (GS) | | | | | | $18,860 | $17,256 | $805 | $377.20 | | True Dealer Cost: $17,683.80 |
| 4dr Sdn Man XRS (Natl) | | | | | | $18,860 | $17,256 | $750 | $377.20 | | True Dealer Cost: $17,628.80 |
| 4dr Sdn Man XRS (SE) | | | | | | $18,860 | $17,256 | $775 | $377.20 | | True Dealer Cost: $17,653.80 |
Formula for calculating dealer cost:
- Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)
Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.) |
| Note: All Toyota Corolla Prices above are approximate amounts. Prices are subject to change without notice. |
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Corolla Competitors
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Pontiac G5
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