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2010 Toyota Matrix Price Guide:
MSRP, Invoice Prices, Dealer Cost

Car Prices | Toyota Matrix

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Price Comparison
Toyota Matrix Pricing:
5dr Wgn Auto FWD (Natl)
$17,360 $16,231 $750 $347.20
True Dealer Cost: $16,633.80

5dr Wgn Auto FWD (GS)
$17,360 $16,231 $805 $347.20
True Dealer Cost: $16,688.80

5dr Wgn Auto FWD (SE)
$17,360 $16,231 $775 $347.20
True Dealer Cost: $16,658.80

5dr Wgn Auto S AWD (GS)
$20,760 $18,994 $805 $415.20
True Dealer Cost: $19,383.80

5dr Wgn Auto S AWD (Natl)
$20,760 $18,994 $750 $415.20
True Dealer Cost: $19,328.80

5dr Wgn Auto S AWD (SE)
$20,760 $18,994 $775 $415.20
True Dealer Cost: $19,353.80

5dr Wgn Auto S FWD (GS)
$19,650 $17,979 $805 $393.00
True Dealer Cost: $18,391.00

5dr Wgn Auto S FWD (Natl)
$19,650 $17,979 $750 $393.00
True Dealer Cost: $18,336.00

5dr Wgn Auto S FWD (SE)
$19,650 $17,979 $775 $393.00
True Dealer Cost: $18,361.00

5dr Wgn Auto XRS FWD (GS)
$21,960 $20,092 $805 $439.20
True Dealer Cost: $20,457.80

5dr Wgn Auto XRS FWD (Natl)
$21,960 $20,092 $750 $439.20
True Dealer Cost: $20,402.80

5dr Wgn Auto XRS FWD (SE)
$21,960 $20,092 $775 $439.20
True Dealer Cost: $20,427.80

5dr Wgn Man FWD (GS)
$16,550 $15,474 $805 $331.00
True Dealer Cost: $15,948.00

5dr Wgn Man FWD (Natl)
$16,550 $15,474 $750 $331.00
True Dealer Cost: $15,893.00

5dr Wgn Man FWD (SE)
$16,550 $15,474 $775 $331.00
True Dealer Cost: $15,918.00

5dr Wgn Man S FWD (GS)
$18,460 $16,890 $805 $369.20
True Dealer Cost: $17,325.80

5dr Wgn Man S FWD (Natl)
$18,460 $16,890 $750 $369.20
True Dealer Cost: $17,270.80

5dr Wgn Man S FWD (SE)
$18,460 $16,890 $775 $369.20
True Dealer Cost: $17,295.80

5dr Wgn Man XRS FWD (GS)
$20,770 $19,003 $805 $415.40
True Dealer Cost: $19,392.60

5dr Wgn Man XRS FWD (Natl)
$20,770 $19,003 $750 $415.40
True Dealer Cost: $19,337.60

5dr Wgn Man XRS FWD (SE)
$20,770 $19,003 $775 $415.40
True Dealer Cost: $19,362.60

Formula for calculating dealer cost:

  • Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)

Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)

Note: All Toyota Matrix Prices above are approximate amounts. Prices are subject to change without notice.
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