2010 Toyota Prius Price Guide:
MSRP, Invoice Prices, Dealer Cost
Car Prices | Toyota Prius
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| Toyota Prius Pricing: |
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| 5dr HB II (GS) |  |  |  |  | | $22,000 | $20,900 | $805 | $440.00 | | True Dealer Cost: $21,265.00 |
| 5dr HB I (GS) *Late Availability* | | | | | | $21,000 | $19,950 | $805 | $420.00 | | True Dealer Cost: $20,335.00 |
| 5dr HB I (Natl) *Late Availability* | | | | | | $21,000 | $19,950 | $750 | $420.00 | | True Dealer Cost: $20,280.00 |
| 5dr HB I (SE) *Late Availability* | | | | | | $21,000 | $19,950 | $775 | $420.00 | | True Dealer Cost: $20,305.00 |
| 5dr HB II (Natl) | | | | | | $22,000 | $20,900 | $750 | $440.00 | | True Dealer Cost: $21,210.00 |
| 5dr HB II (SE) | | | | | | $22,000 | $20,900 | $775 | $440.00 | | True Dealer Cost: $21,235.00 |
| 5dr HB III (GS) | | | | | | $23,000 | $21,411 | $805 | $460.00 | | True Dealer Cost: $21,756.00 |
| 5dr HB III (Natl) | | | | | | $23,000 | $21,411 | $750 | $460.00 | | True Dealer Cost: $21,701.00 |
| 5dr HB III (SE) | | | | | | $23,000 | $21,411 | $775 | $460.00 | | True Dealer Cost: $21,726.00 |
| 5dr HB IV (GS) | | | | | | $25,800 | $24,017 | $805 | $516.00 | | True Dealer Cost: $24,306.00 |
| 5dr HB IV (Natl) | | | | | | $25,800 | $24,017 | $750 | $516.00 | | True Dealer Cost: $24,251.00 |
| 5dr HB IV (SE) | | | | | | $25,800 | $24,017 | $775 | $516.00 | | True Dealer Cost: $24,276.00 |
| 5dr HB V (GS) | | | | | | $27,270 | $25,384 | $805 | $545.40 | | True Dealer Cost: $25,643.60 |
| 5dr HB V (Natl) | | | | | | $27,270 | $25,384 | $750 | $545.40 | | True Dealer Cost: $25,588.60 |
| 5dr HB V (SE) | | | | | | $27,270 | $25,384 | $775 | $545.40 | | True Dealer Cost: $25,613.60 |
Formula for calculating dealer cost:
- Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)
Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.) |
| Note: All Toyota Prius Prices above are approximate amounts. Prices are subject to change without notice. |
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| Save on a 2009 Toyota Prius. Competition gets you the best price!
If you want the lowest price on a new Toyota Prius, let local dealers compete for your business. Fill out a free price request form from the following online pricing services:
1) Yahoo Autos
2) Edmunds
3) InvoiceDealers
They Compete - You Win! See who has the lowest price & save. |
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