2010 Toyota Tacoma Prices:
Dealer Invoice Prices, Dealer Cost
Car Prices | Toyota Invoice | Toyota Tacoma
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| 2010 Toyota Tacoma Pricing: |
All Prices below reflect the 2010 Toyota Tacoma MSRP, dealer invoice prices, and are broken down further to reflect the true dealer cost. |
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| 2WD Reg I4 MT (Natl) |  |  |  |  | | $15,345 | $14,373 | $800 | $307 | | True Dealer Cost: $14,866 |
| 2WD Access I4 AT (GS) | | | | | | $20,280 | $18,808 | $855 | $406 | | True Dealer Cost: $19,257 |
| 2WD Access I4 AT (Natl) | | | | | | $20,280 | $18,808 | $800 | $406 | | True Dealer Cost: $19,202 |
| 2WD Access I4 AT (SE) | | | | | | $20,280 | $18,808 | $795 | $406 | | True Dealer Cost: $19,197 |
| 2WD Access I4 MT (GS) | | | | | | $19,380 | $17,973 | $855 | $388 | | True Dealer Cost: $18,440 |
| 2WD Access I4 MT (Natl) | | | | | | $19,380 | $17,973 | $800 | $388 | | True Dealer Cost: $18,385 |
| 2WD Access I4 MT (SE) | | | | | | $19,380 | $17,973 | $795 | $388 | | True Dealer Cost: $18,380 |
| 2WD Access I4 MT PreRunner (GS) | | | | | | $20,140 | $18,678 | $855 | $403 | | True Dealer Cost: $19,130 |
| 2WD Access I4 MT PreRunner (Natl) | | | | | | $20,140 | $18,678 | $800 | $403 | | True Dealer Cost: $19,075 |
| 2WD Access I4 MT PreRunner (SE) | | | | | | $20,140 | $18,678 | $795 | $403 | | True Dealer Cost: $19,070 |
| 2WD Access V6 AT PreRunner (GS) | | | | | | $22,475 | $20,844 | $855 | $450 | | True Dealer Cost: $21,250 |
| 2WD Access V6 AT PreRunner (Natl) | | | | | | $22,475 | $20,844 | $800 | $450 | | True Dealer Cost: $21,195 |
| 2WD Access V6 AT PreRunner (SE) | | | | | | $22,475 | $20,844 | $795 | $450 | | True Dealer Cost: $21,190 |
| 2WD Access V6 MT PreRunner (GS) | | | | | | $21,595 | $20,027 | $855 | $432 | | True Dealer Cost: $20,450 |
| 2WD Access V6 MT PreRunner (Natl) | | | | | | $21,595 | $20,027 | $800 | $432 | | True Dealer Cost: $20,395 |
| 2WD Access V6 MT PreRunner (SE) | | | | | | $21,595 | $20,027 | $795 | $432 | | True Dealer Cost: $20,390 |
| 2WD Access V6 MT X-Runner (GS) | | | | | | $25,460 | $23,613 | $855 | $509 | | True Dealer Cost: $23,959 |
| 2WD Access V6 MT X-Runner (Natl) | | | | | | $25,460 | $23,613 | $800 | $509 | | True Dealer Cost: $23,904 |
| 2WD Access V6 MT X-Runner (SE) | | | | | | $25,460 | $23,613 | $795 | $509 | | True Dealer Cost: $23,899 |
| 2WD Double LB V6 AT PreRunner (GS) | | | | | | $24,175 | $22,152 | $855 | $484 | | True Dealer Cost: $22,524 |
| 2WD Double LB V6 AT PreRunner (Natl) | | | | | | $24,175 | $22,152 | $800 | $484 | | True Dealer Cost: $22,469 |
| 2WD Double LB V6 AT PreRunner (SE) | | | | | | $24,175 | $22,152 | $795 | $484 | | True Dealer Cost: $22,464 |
| 2WD Double V6 AT PreRunner (GS) | | | | | | $23,675 | $21,694 | $855 | $474 | | True Dealer Cost: $22,076 |
| 2WD Double V6 AT PreRunner (Natl) | | | | | | $23,675 | $21,694 | $800 | $474 | | True Dealer Cost: $22,021 |
| 2WD Double V6 AT PreRunner (SE) | | | | | | $23,675 | $21,694 | $795 | $474 | | True Dealer Cost: $22,016 |
| 2WD Reg I4 AT (GS) | | | | | | $16,245 | $15,216 | $855 | $325 | | True Dealer Cost: $15,746 |
| 2WD Reg I4 AT (Natl) | | | | | | $16,245 | $15,216 | $800 | $325 | | True Dealer Cost: $15,691 |
| 2WD Reg I4 AT (SE) | | | | | | $16,245 | $15,216 | $795 | $325 | | True Dealer Cost: $15,686 |
| 2WD Reg I4 MT (GS) | | | | | | $15,345 | $14,373 | $855 | $307 | | True Dealer Cost: $14,921 |
| 2WD Reg I4 MT (SE) | | | | | | $15,345 | $14,373 | $795 | $307 | | True Dealer Cost: $14,861 |
| 2WD Reg I4 MT PreRunner (GS) | | | | | | $16,230 | $15,203 | $855 | $325 | | True Dealer Cost: $15,733 |
| 2WD Reg I4 MT PreRunner (Natl) | | | | | | $16,230 | $15,203 | $800 | $325 | | True Dealer Cost: $15,678 |
| 2WD Reg I4 MT PreRunner (SE) | | | | | | $16,230 | $15,203 | $795 | $325 | | True Dealer Cost: $15,673 |
| 4WD Access I4 MT (GS) | | | | | | $23,215 | $21,531 | $855 | $464 | | True Dealer Cost: $21,922 |
| 4WD Access I4 MT (Natl) | | | | | | $23,215 | $21,531 | $800 | $464 | | True Dealer Cost: $21,867 |
| 4WD Access I4 MT (SE) | | | | | | $23,215 | $21,531 | $795 | $464 | | True Dealer Cost: $21,862 |
| 4WD Access V6 AT (GS) | | | | | | $25,650 | $23,790 | $855 | $513 | | True Dealer Cost: $24,132 |
| 4WD Access V6 AT (Natl) | | | | | | $25,650 | $23,790 | $800 | $513 | | True Dealer Cost: $24,077 |
| 4WD Access V6 AT (SE) | | | | | | $25,650 | $23,790 | $795 | $513 | | True Dealer Cost: $24,072 |
| 4WD Access V6 MT (GS) | | | | | | $24,770 | $22,973 | $855 | $495 | | True Dealer Cost: $23,333 |
| 4WD Access V6 MT (Natl) | | | | | | $24,770 | $22,973 | $800 | $495 | | True Dealer Cost: $23,278 |
| 4WD Access V6 MT (SE) | | | | | | $24,770 | $22,973 | $795 | $495 | | True Dealer Cost: $23,273 |
| 4WD Double LB V6 AT (GS) | | | | | | $27,250 | $24,971 | $855 | $545 | | True Dealer Cost: $25,281 |
| 4WD Double LB V6 AT (Natl) | | | | | | $27,250 | $24,971 | $800 | $545 | | True Dealer Cost: $25,226 |
| 4WD Double LB V6 AT (SE) | | | | | | $27,250 | $24,971 | $795 | $545 | | True Dealer Cost: $25,221 |
| 4WD Double V6 AT (GS) | | | | | | $26,750 | $24,513 | $855 | $535 | | True Dealer Cost: $24,833 |
| 4WD Double V6 AT (Natl) | | | | | | $26,750 | $24,513 | $800 | $535 | | True Dealer Cost: $24,778 |
| 4WD Double V6 AT (SE) | | | | | | $26,750 | $24,513 | $795 | $535 | | True Dealer Cost: $24,773 |
| 4WD Double V6 MT (GS) | | | | | | $25,870 | $23,706 | $855 | $517 | | True Dealer Cost: $24,044 |
| 4WD Double V6 MT (Natl) | | | | | | $25,870 | $23,706 | $800 | $517 | | True Dealer Cost: $23,989 |
| 4WD Double V6 MT (SE) | | | | | | $25,870 | $23,706 | $795 | $517 | | True Dealer Cost: $23,984 |
| 4WD Reg I4 MT (GS) | | | | | | $19,305 | $18,085 | $855 | $386 | | True Dealer Cost: $18,554 |
| 4WD Reg I4 MT (Natl) | | | | | | $19,305 | $18,085 | $800 | $386 | | True Dealer Cost: $18,499 |
| 4WD Reg I4 MT (SE) | | | | | | $19,305 | $18,085 | $795 | $386 | | True Dealer Cost: $18,494 |
| 2010 Toyota Tacoma Highlights: |
| N/A |
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Formula for calculating dealer cost:
- Example: Base dealer Invoice price + the dealer Invoice price of Options + Destination - Holdback = Total Dealer Cost
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)
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| Note: All 2010 Toyota Tacoma Prices above are approximate amounts. Prices are subject to change without notice. |
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