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2010 Toyota Yaris Price Guide:
MSRP, Invoice Prices, Dealer Cost

Car Prices | Toyota Yaris

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Price Comparison
Toyota Yaris Pricing:
3dr HB Man (Natl)
$12,355 $11,737 $750 $247.10
True Dealer Cost: $12,239.90

3dr HB Auto (GS)
$13,155 $12,497 $805 $263.10
True Dealer Cost: $13,038.90

3dr HB Auto (Natl)
$13,155 $12,497 $750 $263.10
True Dealer Cost: $12,983.90

3dr HB Auto (SE)
$13,155 $12,497 $775 $263.10
True Dealer Cost: $13,008.90

3dr HB Man (GS)
$12,355 $11,737 $805 $247.10
True Dealer Cost: $12,294.90

3dr HB Man (SE)
$12,355 $11,737 $775 $247.10
True Dealer Cost: $12,264.90

4dr Sdn Auto (GS)
$13,915 $13,219 $805 $278.30
True Dealer Cost: $13,745.70

4dr Sdn Auto (Natl)
$13,915 $13,219 $750 $278.30
True Dealer Cost: $13,690.70

4dr Sdn Auto (SE)
$13,915 $13,219 $775 $278.30
True Dealer Cost: $13,715.70

4dr Sdn Man (GS)
$13,115 $12,459 $805 $262.30
True Dealer Cost: $13,001.70

4dr Sdn Man (Natl)
$13,115 $12,459 $750 $262.30
True Dealer Cost: $12,946.70

4dr Sdn Man (SE)
$13,115 $12,459 $775 $262.30
True Dealer Cost: $12,971.70

5dr HB Auto (GS)
$13,455 $12,782 $805 $269.10
True Dealer Cost: $13,317.90

5dr HB Auto (Natl)
$13,455 $12,782 $750 $269.10
True Dealer Cost: $13,262.90

5dr HB Auto (SE)
$13,455 $12,782 $775 $269.10
True Dealer Cost: $13,287.90

5dr HB Man (GS)
$12,655 $12,022 $805 $253.10
True Dealer Cost: $12,573.90

5dr HB Man (Natl)
$12,655 $12,022 $750 $253.10
True Dealer Cost: $12,518.90

5dr HB Man (SE)
$12,655 $12,022 $775 $253.10
True Dealer Cost: $12,543.90

Formula for calculating dealer cost:

  • Example: Base Invoice + the Invoice price of Options + Destination - Holdback = Total Dealer Cost
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price. (See formula above for details.)

Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)

Note: All Toyota Yaris Prices above are approximate amounts. Prices are subject to change without notice.
Save on a 2009 Toyota Yaris. Competition gets you the best price!

If you want the lowest price on a new Toyota Yaris, let local dealers compete for your business. Fill out a free price request form from the following online pricing services:

1) Yahoo Autos
2) Edmunds
3) InvoiceDealers

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