2012 Ford Fiesta Prices:
MSRP, Dealer Invoice Prices, Dealer Cost
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| 2012 Ford Fiesta Pricing: |

All Prices below reflect the 2012 Ford Fiesta MSRP, dealer invoice prices, and are broken down further to reflect the true dealer cost. |
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| 2012 Fiesta S - 4 door Sedan S |
| MSRP | Invoice Price | Destination | Holdback | | $13,200 | $12,780 | $795 | $396 | | True Dealer Cost: $13,187 |
| Fiesta SE - 4 door Sedan SE |
| MSRP | Invoice Price | Destination | Holdback | | $14,500 | $14,010 | $795 | $435 | | True Dealer Cost: $14,370 |
| Fiesta SE - 4 door hatchback SE |
| MSRP | Invoice Price | Destination | Holdback | | $15,500 | $14,950 | $795 | $465 | | True Dealer Cost: $15,280 |
| Fiesta SEL - 4 door Sedan SEL |
| MSRP | Invoice Price | Destination | Holdback | | $16,600 | $15,980 | $795 | $498 | | True Dealer Cost: $16,281 |
| 2012 Fiesta SES - 4 door hatchback SES |
| MSRP | Invoice Price | Destination | Holdback | | $17,500 | $16,830 | $795 | $525 | | True Dealer Cost: $17,100 |
| 2012 Ford Fiesta Highlights: |
About as fun as a car can get, the 2012 Ford Fiesta is packed to the rim with thoughtful and exciting features that are sure to be enjoyed by nearly anyone. Quality, reliability, longevity and maintenance costs were all considered while designing this vehicle. The idea was to create a car that was inexpensive and welcoming to the driver and passengers, without falling short in aspects that economy cars have traditionally failed at.
The 1.6-liter inline-4 engine in the Ford Fiesta delivers 112 pound-feet of torque and 120 horsepower. It can reach 60 miles per hour in 9.5 seconds while saving you money at the pump, averaging 30 miles per gallon in the city and 40 miles per gallon on the highway! A five-speed manual transmission is standard but consumers have a six-speed automatic that’s optional as well. The automatic is technically a dual-clutch, providing quicker gear-changes and better fuel economy than your average automatic transmission.
The 2012 Fiesta offers all the standard safety features you would hope for plus a driver knee airbag; a unique feature you won’t find on any other subcompacts. The cabin is comfortable and quiet, even on the highway, and there is more cargo room than most will know what to do with. For a small car, it seems to feel super-sized once you get inside.
Stability and traction control, electronic brake force distribution and a post-collision safety system increase safety for passengers. Of course, occupants don’t want to feel every bump in the road just because they are in a compact vehicle; the MacPherson strut front suspension and torsion beam rear suspension offers smoother rides than most will expect.
The drivetrain is covered under a five-year, 60,000-mile warranty with roadside assistance provided for the same length of time. You definitely get a lot for a little as the 2012 Ford Fiesta comes with a budget-friendly MSRP starting at only $15,670.
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Formula for Calculating Dealer Cost of a New 2012 Ford Fiesta:
- Example: Base dealer Invoice price + the dealer Invoice price of Options + Destination - Holdback = Total Dealer Cost. (Dealer Cost Example)
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)
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| Note: All 2012 Ford Fiesta Prices above are approximate amounts. Prices are subject to change without notice. |
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