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2012 Jeep Wrangler Prices:
MSRP, Dealer Invoice Prices, Dealer Cost

Car Prices | Jeep Prices | 2012 Jeep Wrangler

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Price Comparison
2012 Jeep Wrangler Pricing:

All Prices below reflect the 2012 Jeep Wrangler MSRP, dealer invoice prices, and are broken down further to reflect the true dealer cost.

2012 Wrangler Sport 4WD 2 door
MSRPInvoice PriceDestinationHoldback
$22,045$21,460$800$661
True Dealer Cost: $21,600

Wrangler Sahara 4WD 2 door
MSRPInvoice PriceDestinationHoldback
$27,970$26,410$800$839
True Dealer Cost: $26,374

2012 Wrangler Rubicon 4WD 2 door
MSRPInvoice PriceDestinationHoldback
$29,995$28,250$800$900
True Dealer Cost: $28,156

Wrangler Arctic 4WD 2 door
MSRPInvoice PriceDestinationHoldback
$27,970$26,410$800$839
True Dealer Cost: $26,374

2012 Jeep Wrangler Highlights:

Except for maybe the Honda Accord, no vehicle has preserved its purity of unchanged essence like the Wrangler. For decades, Chrysler lacked any real change to a decent V-6 engine, in spite of the fact that as gas prices skyrocketed, just about every other manufacturer was able to showcase newly designed V-6 engines that produced even more power than earlier V-8s, yet got much better gas mileage. This year, the 2012 Jeep Wrangler can finally join the crowd.

Things have indeed changed with the 2012 Wrangler from within, but you’ll be hard-pressed to find any differences from without, as its off-road signature durability and toughness has remained steadfastly unchanged. Though a six-speed manual shift is still offered, the Jeep Wrangler’s automatic V-6 can now dash to about 60 mph in a much improved 8.4 seconds (7.7 seconds for the two-door).

Of course, Wrangler’s typically are bought for good old-fashioned four-wheeling experience. The high-tech four-wheel-drive system, the rugged body-on-frame chassis, solid front and rear axles, tough underbody and protective skid plates continue to wow, while consistently establishing Jeep Wrangler as the most capable off-road vehicle on the market. The Wrangler is also equipped with an electronic stability system for added safety and control, in addition to a power steering system and traction control for superb handling. The suspension is specifically designed to be firm at low speed for improved handling on rugged trails, yet provides a relaxed feel at higher speeds on the highway for optimum performance in both environments. Warranty includes:

• Basic - three year/36,000 miles
• Drivetrain - five year/100,000 miles
• Roadside - three year/36,000 miles
• Rust - three year/unlimited miles

The price is around $22,000, with an increase of about $36,000 for the heavy-duty Rubicon package features. The Wrangler is available in either two-door or four-two versions, which is more suitable for families. By vastly improving its on-road manners while preserving its off-road durability and functionality, Chrysler has finally made the 2012 Jeep Wrangler a vehicle people can truly be impressed with, not in spite of.

Jeep Price Guides: Jeep Compass Prices - Jeep Grand Cherokee Prices - Jeep Liberty Prices - Jeep Patriot Prices - Jeep Wrangler Prices

Formula for Calculating Dealer Cost of a New 2012 Jeep Wrangler:

  • Example: Base dealer Invoice price + the dealer Invoice price of Options + Destination - Holdback = Total Dealer Cost. (Dealer Cost Example)
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)

Note: All 2012 Jeep Wrangler Prices above are approximate amounts. Prices are subject to change without notice.

How to Save Money on a 2012 Jeep Wrangler... This is the best way to buy any vehicle:

1) Get the cost of the vehicle & options for a 2012 Jeep Wrangler.

Price Guide

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Dealer Cost vs MSRP

3) Even Better, "avoided negotiating with a salesman"! By using the online pricing services above, you will be dealing with an Internet manager at your local dealership. They know you have the cost of a new Jeep Wrangler and WONT gouge you on the price! They offer the best deals hands down.

Free Pricing Sources:

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Visit Edmunds.com pricing section for prices on options and equipment. Visit Edmunds.com for manufacturing discounts. See The dealer cost calculator instructions section to learn how to use this feature.

 

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