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2012 Toyota Tacoma Prices:
MSRP, Dealer Invoice Prices, Dealer Cost

Car Prices | Toyota Prices | 2012 Toyota Tacoma

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2012 Toyota Tacoma Pricing:

All Prices below reflect the 2012 Toyota Tacoma MSRP, dealer invoice prices, and are broken down further to reflect the true dealer cost.

2012 Tacoma 2 Wheel Drive Regular Cab Standard Bed I4 Manual
MSRPInvoice PriceDestinationHoldback
$16,875$15,970$810$338
True Dealer Cost: $16,452

Tacoma 2 Wheel Drive Regular Cab Standard Bed I4 Automatic
MSRPInvoice PriceDestinationHoldback
$17,775$16,830$810$356
True Dealer Cost: $17,286

Tacoma 2 Wheel Drive Access Cab Standard Bed I4 Manual
MSRPInvoice PriceDestinationHoldback
$19,665$18,430$810$393
True Dealer Cost: $18,853

Tacoma 2 Wheel Drive Access Cab Standard Bed I4 Automatic
MSRPInvoice PriceDestinationHoldback
$20,565$19,270$810$411
True Dealer Cost: $19,678

Tacoma 4WD Regular Cab Standard Bed I4 Manual
MSRPInvoice PriceDestinationHoldback
$20,725$19,620$810$415
True Dealer Cost: $20,020

Tacoma PreRunner - 2 Wheel Drive Access Cab Standard Bed I4 Automatic PreRunner
MSRPInvoice PriceDestinationHoldback
$21,325$19,990$810$427
True Dealer Cost: $20,378

Tacoma 2 Wheel Drive Double Cab Short Bed I4 Automatic
MSRPInvoice PriceDestinationHoldback
$22,175$20,540$810$444
True Dealer Cost: $20,911

Tacoma 4WD Regular Cab Standard Bed I4 Automatic
MSRPInvoice PriceDestinationHoldback
$21,855$20,690$810$437
True Dealer Cost: $21,066

Tacoma PreRunner - 2 Wheel Drive Double Cab Short Bed I4 Automatic PreRunner
MSRPInvoice PriceDestinationHoldback
$22,825$21,140$810$457
True Dealer Cost: $21,500

Tacoma PreRunner - 2 Wheel Drive Access Cab Standard Bed V6 Automatic PreRunner
MSRPInvoice PriceDestinationHoldback
$22,760$21,330$810$455
True Dealer Cost: $21,693

Tacoma 4WD Access Cab Standard Bed I4 Manual
MSRPInvoice PriceDestinationHoldback
$23,500$22,030$810$470
True Dealer Cost: $22,371

Tacoma PreRunner - 2 Wheel Drive Double Cab Short Bed V6 Automatic PreRunner
MSRPInvoice PriceDestinationHoldback
$24,260$22,470$810$485
True Dealer Cost: $22,799

Tacoma 4WD Access Cab Standard Bed I4 Automatic
MSRPInvoice PriceDestinationHoldback
$24,400$22,870$810$488
True Dealer Cost: $23,197

Tacoma PreRunner - 2 Wheel Drive Double Cab Long Bed V6 Automatic PreRunner
MSRPInvoice PriceDestinationHoldback
$24,760$22,930$810$495
True Dealer Cost: $23,253

Tacoma 4WD Access Cab Standard Bed V6 Manual
MSRPInvoice PriceDestinationHoldback
$25,055$23,480$810$501
True Dealer Cost: $23,798

Tacoma 4WD Access Cab Standard Bed V6 Automatic
MSRPInvoice PriceDestinationHoldback
$25,935$24,310$810$519
True Dealer Cost: $24,605

Tacoma 4WD Double Cab Short Bed V6 Manual
MSRPInvoice PriceDestinationHoldback
$26,455$24,500$810$529
True Dealer Cost: $24,789

Tacoma X-Runner - 2 Wheel Drive Access Cab Standard Bed V6 Manual X-Runner
MSRPInvoice PriceDestinationHoldback
$26,380$24,730$810$528
True Dealer Cost: $25,014

Tacoma 4WD Double Cab Short Bed V6 Automatic
MSRPInvoice PriceDestinationHoldback
$27,335$25,320$810$547
True Dealer Cost: $25,586

Tacoma 4WD Double Cab Long Bed V6 Automatic
MSRPInvoice PriceDestinationHoldback
$27,835$25,780$810$557
True Dealer Cost: $26,040

2012 Toyota Tacoma Highlights:

Toyota didn't need to change much to continue the Tacoma's streak of being one of the best mid-size pickup trucks in the world. While the front end is slightly updated to give it a more menacing appearance, buyers are still presented with a pair of engine options for the 2012 Toyota Tacoma, several cab options, and a variety of different bed lengths. There are also several trim packages from which you can select, giving you the option of choosing a fully-decked out luxury pickup truck or a bare-bones work truck.

The engine options available for the 2012 Toyota Tacoma include a four-cylinder 2.7-liter engine that produces 159 horsepower and 180 pound-feet of torque. The second available engine is a much more robust 236 horsepower 4.0-liter engine that cranks out as much as 266 pound-feet of torque. Both engines are classified as low emissions engines and are backed up by a choice of four different transmissions. The base transmission is a five-speed manual, but you can opt for a 6-speed manual, a four-speed automatic, or a five-speed automatic. The highest fuel economy you can expect is with the four-cylinder engine at 21 miles per gallon in the city and 25 miles per gallon on the highway.

The interior of the 2012 Toyota Tacoma provides potential buyers with a menagerie of options from which to choose. You can select the basic cloth bench seat for a basic work truck, or you can upgrade as high as leather seating surfaces in the decked-out four-door cab Tacoma.

The 2012 Toyota Tacoma drives well and has what can only be called excellent off-road capability. The engine doesn't feel overpowered, but accelerates well and maintains control of the wheels at all times. The Toyota Tacoma has over the years earned a reputation for being a near-unbreakable pickup truck, and the 2012 model year appears to be no different. Pricing starts out at $16,875 and stretches north of $30,000 for a fully-equipped truck.

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Formula for Calculating Dealer Cost of a New 2012 Toyota Tacoma:

  • Example: Base dealer Invoice price + the dealer Invoice price of Options + Destination - Holdback = Total Dealer Cost. (Dealer Cost Example)
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes/Licensing Fees - Rebate/Incentive = True Cost (You can get the rebates, incentives & invoice options pricing at Edmunds.)

Note: All 2012 Toyota Tacoma Prices above are approximate amounts. Prices are subject to change without notice.

How to Save Money on a 2012 Toyota Tacoma... This is the best way to buy any vehicle:

1) Get the cost of the vehicle & options for a 2012 Toyota Tacoma.

Price Guide

PriceQuotes
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Dealer Cost vs MSRP

3) Even Better, "avoided negotiating with a salesman"! By using the online pricing services above, you will be dealing with an Internet manager at your local dealership. They know you have the cost of a new Toyota Tacoma and WONT gouge you on the price! They offer the best deals hands down.

Free Pricing Sources:

PriceQuotes
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Car Dealer Cost Calculator
Visit Edmunds.com pricing section for prices on options and equipment. Visit Edmunds.com for manufacturing discounts. See The dealer cost calculator instructions section to learn how to use this feature.

 

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