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2016, 2017 Audi A3 Prices Sportback: MSRP vs Dealer Invoice vs True Dealer Cost

2017 Audi A3 SortBack Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Audi A3 price report below does not include rebates or incentives. View Audi Rebates and Incentives.
2017 A3 Prices: Sportback e-tron 1.4 TFSI 4-Door Front Wheel Drive Wagon Auto Transmission w/ 1.4L Gas Engine - NA Cylinders
MSRP
$38,900
Invoice Price
$36,178
Destination Fee
$950
Holdback
$0
Dealer Cost
$37,128
Find the Best Price

2016 A3 Prices: Sportback e-tron 1.4 TFSI 4-Door Front Wheel Drive Wagon Auto Transmission w/ 1.4L Gas Engine - NA Cylinders
MSRP
$37,900
Invoice Price
$35,248
Destination Fee
$925
Holdback
$0
Dealer Cost
$36,173
Find the Best Price
Price Tip:
To avoid overpaying on a new Audi A3, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
2017 Audi A3 Overview:
The Audi A3 was born in 1996. Audi redesigned this beloved car for 2017. It remains the luxury brand's entry-level model, and its maker offers it in three body styles.

2017 Audi A3 Bodies

For this model year, Audi sells the A3 in these variations:

-- Sedan
-- Sportback e-tron
-- Cabriolet

Audi builds more A3 Sedans than the other two versions of this agile car. Americans adore these modern, attractive sedans. Commuters routinely encounter them on metropolitan thoroughfares.

The Sportback e-tron A3 is a quick-handling wagon. This model turns transporting a budding family's luggage into a road-conquering pleasure. Do not expect to find one with wood panels on its sides!

A dashing convertible, the Cabriolet A3 calls to those who love to drive. With its top down, this auto turns drivers into touring enthusiasts.

Noteworthy A3 Features

Audi loads its luxury cars with features that comfort, engage and protect drivers. Note these top-notch highlights:

-- Panoramic sunroof
-- Leather seats
-- Xenon headlamps
-- LED daytime-running lights

Audi's Predictive-Safety Technology

In recent years, automobile makers have developed high-tech tools that help drivers safely engage with the road. Car consumers have responded positively to these predictive-safety innovations. Audi calls its tech in this category Pre Sense. 

This feature can detect vehicles and obstacles that the driver may have missed. It can sound alarms and initiate braking. If a crash seems likely, Pre Sense will pre-tension seat belts and take other safety-improving measures.

Available Engine Setups

Every 2017 Audi A3 comes with the automaker's 2.0 TFSI engine. Audi offers the A3 in two drive-wheel setups, which are front-wheel drive and Quattro all-wheel drive. Quattro has decades of rally-racing research behind it.

Trim Levels

Each 2017 Audi A3 is built with one of three trim packages. Those are called:

-- Premium
-- Premium Plus
-- Prestige

Premium

At about $31,000, the lowest-priced 2017 Audi A3 trim package comes with a classy name. Audi is never stingy with features, so Premium drivers enjoy:

-- Silver inlays
-- A leather gear knob
-- A two-zone climate-control system
-- Four beverage slots

Premium Plus

For $3,000 more than the Premium package, drivers can add several stellar features. Those include:

-- Aluminum inlays
-- A keyless-entry system
-- Smartphone integration
-- Parking-assistance technology

Prestige

Priced at about $40,000, this trim package maximizes the driving experience. It delivers:

-- Dynamic turn signals
-- Virtual-cockpit technology
-- Adaptive cruise control
-- A 14-speaker audio system

An A3 Prestige with the Quattro engine would be the most-thrilling A3 to drive. With its all-wheel traction, that A3 configuration could confidently travel any American road. No matter the trim package one selects for a 2017 Audi A3, they can expect to love driving it.
How to Calculate The Dealer Cost of an Audi A3:

Formula for Calculating Dealer Cost:

  • Example: Base Audi A3 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi A3 Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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