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2016, 2017 Audi A4 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2017 Audi A4 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Audi A4 price report below does not include rebates or incentives. View Audi Rebates and Incentives.
2017 A4 Prices: 2.0T Front Wheel Drive Ultra 4-Door Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$34,900
Invoice Price
$32,458
Destination Fee
$950
Holdback
$0
Dealer Cost
$33,408
Find the Best Price

2017 A4 Prices: 2.0T Front Wheel Drive 4-Door Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$37,300
Invoice Price
$34,690
Destination Fee
$950
Holdback
$0
Dealer Cost
$35,640
Find the Best Price

2017 A4 Prices: 2.0T Front Wheel Drive Ultra Front Wheel Drive S tronic 4-Door Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$37,850
Invoice Price
$35,202
Destination Fee
$950
Holdback
$0
Dealer Cost
$36,152
Find the Best Price

2017 A4 Prices: 2.0T quattro 4-Door All Wheel Drive Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$39,400
Invoice Price
$36,642
Destination Fee
$950
Holdback
$0
Dealer Cost
$37,592
Find the Best Price

2017 A4 Prices: 2.0T quattro Manual Transmission 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$39,400
Invoice Price
$36,642
Destination Fee
$950
Holdback
$0
Dealer Cost
$37,592
Find the Best Price

2017 A4 Prices: 2.0T quattro quattro S Tronic 4-Door All Wheel Drive Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$42,350
Invoice Price
$39,386
Destination Fee
$950
Holdback
$0
Dealer Cost
$40,336
Find the Best Price

2016 A4 2.0T Front Wheel Drive Auto Multitronic 4-Door Sdn CVT w/ 2L Gas Engine - 4 Cylinders
MSRP
$35,900
Invoice Price
$33,388
Destination Fee
$925
Holdback
$0
Dealer Cost
$34,313
Find the Best Price

2016 A4 2.0T quattro 6-Speed Manual Transmission 4-Door All Wheel Drive Sedan w/ 2L Gas Engine - 4 Cylinders
MSRP
$37,000
Invoice Price
$34,410
Destination Fee
$925
Holdback
$0
Dealer Cost
$35,335
Find the Best Price

2016 A4 2.0T quattro Auto 4-Door Tiptronic All Wheel Drive Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$38,000
Invoice Price
$35,340
Destination Fee
$925
Holdback
$0
Dealer Cost
$36,265
Find the Best Price
Price Tip:
To avoid overpaying on a new Audi A4, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
2017 Audi A4 Overview:
Audi has long be the cornerstone of luxury and perfection. When one hears the name “Audi,” they can expect to see the epitome of the car manufacturer’s slogan, “Advancement though Technology.” When it comes to choosing between other popular luxury brands like Mercedes-Benz or BMW, Audi is a fierce competitor that deserves all the praise it receives. 

A slick cockpit, a new MMI Touch interface with navigation, adaptive dampening, and an amazing trunk space of 13 cubic feet are just some attractive features in the 2017 Audi A4. Drivers looking for safety will be delighted to know the A4 received a 5/5 stars in crash tests and that the car has collision warning called Audi Pre Sense City, emergency braking, and blind spot warning. This model also uses the LATCH system for car seats. 

The base engine is a 2.0-liter Turbo-four (2.0T). This engine gives the A4 252 horsepower and 273 pound-feet of torque. EPA mpg is 25 city and 33 highway.

The 2017 Audi A4 is available in various trims: 

• 2.0T Premium – $37,300
• 2.0T Quattro Premium – $39,400 
• 2.0T Premium Plus – $41,100 
• 2.0T Quattro Premium Plus – $43,200
• 2.0T Prestige – $45,900 
• 2.0T Quattro Prestige – $48,000
• Additional package add-ons include Komfort, Progressiv, Technik, ultra-Premium, and ultra-Premium Plus

What does all the terminology mean? The Quattro is all-wheel drive. Anything that is not a Quattro has front-wheel drive. “Ultra” boasts a better fuel economy (27 city, 37 highway), but the power is reduced (190 horsepower, 236 lb-feet of torque), so it is recommended to stick with the regular engine.

Standard in all 2017 Audi A4 models is the seven-speed, dual-clutch automatic transmission. The Quattro models receive a six-speed manual transmission on request. 

2.0T Premium comes with the following:

• Automatic xenon headlights
• 17-inch wheels
• Adjustable driver settings
• Collision mitigation system
• Sunroof
• Leather upholstery 
• A tri-zone climate control for front and back seats
• Rearview camera
• MMI Infotainment system
• Apple and Android integration
• 2 USB ports
• 10-speaker sound system

The Premium Plus is the recommended model, because it increases the value by including things like heated front seats, sporty exterior styling, parking sensors, and an amazing 19-speaker Bang & Olufsen surround sound system. 

The Prestige model comes with mobile Wi-Fi, voice controls, and virtual cockpit on top of everything else. 

The driving experience is what one would expect from Audi—smooth, dynamic, and offering a pleasurable purr. Acceleration goes from 0 to 60 in 5.3 seconds, making one of the quickest base engines around. The brakes respond quickly too, going from 60 mph to 0 within 99 feet. However, steering leaves one in want. The 3 settings—auto, comfort, and dynamic—were reported to feel “numb” and “lacking.” 

Completely redesigned from previous years, the 2017 Audi A4 has certainly surpassed expectations. The impeccable design and fabrication, the futuristic technology, the spacious interior, and the sports-car-like acceleration make this model a sure-fire winner. More power, more fuel economy, and more safety features—this 2017 Audi has it all. 

How to Calculate The Dealer Cost of an Audi A4:

Formula for Calculating Dealer Cost:

  • Example: Base Audi A4 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi A4 Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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