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2015 - 2016 Audi A8 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2016 Audi A8 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Audi A8 price report below does not include rebates or incentives.
View Audi Rebates and Incentives.
2016 A8 L 3.0 TDI 4 Door AWD quattro LWB Sdn (Sedan) 3.0L V6 - diesel fuel 240 hp - 6 cyl. MPG: Highway: 24 / City: 36
MSRP
$85,200
Invoice Price
$79,236
Destination Fee
$925
Holdback
$0
Dealer Cost
$80,161
Find the Best Price
2016 A8 L 3.0T 4 Door AWD quattro LWB Sdn (Sedan) 3.0L V6 333 hp - 6 cyl. MPG: Highway: 19 / City: 29
MSRP
$81,500
Invoice Price
$75,796
Destination Fee
$925
Holdback
$0
Dealer Cost
$76,721
Find the Best Price
2016 A8 L 4.0T Sport 4 Door AWD quattro LWB Sdn (Sedan) 4.0L V8 450 hp - 8 cyl. MPG: Highway: 18 / City: 29
MSRP
$90,500
Invoice Price
$84,166
Destination Fee
$925
Holdback
$0
Dealer Cost
$85,091
Find the Best Price
2016 A8 L W12 6.3 4 Door AWD quattro LWB Sdn (Sedan) 6.3L W-12 500 hp - 0 cyl. MPG: Highway: 14 / City: 22
MSRP
$137,900
Invoice Price
$128,248
Destination Fee
$925
Holdback
$0
Dealer Cost
$129,173
Find the Best Price
2015 A8 3.0T 4 Door AWD quattro Sdn (Sedan) 3.0L V6 333 hp - 6 cyl. MPG: Highway: 19 / City: 29
MSRP
$77,400
Invoice Price
$71,982
Destination Fee
$925
Holdback
$0
Dealer Cost
$72,907
Find the Best Price
2015 A8 4.0T 4 Door AWD quattro Sdn (Sedan) 4.0L V8 435 hp - 8 cyl. MPG: Highway: 18 / City: 30
MSRP
$86,400
Invoice Price
$80,352
Destination Fee
$925
Holdback
$0
Dealer Cost
$81,277
Find the Best Price
2015 A8 L 3.0 TDI 4 Door AWD quattro LWB Sdn (Sedan) 3.0L V6 - diesel fuel 240 hp - 6 cyl. MPG: Highway: 24 / City: 36
MSRP
$85,100
Invoice Price
$79,144
Destination Fee
$925
Holdback
$0
Dealer Cost
$80,069
Find the Best Price
2015 A8 L 3.0T 4 Door AWD quattro LWB Sdn (Sedan) 3.0L V6 333 hp - 6 cyl. MPG: Highway: 19 / City: 29
MSRP
$81,400
Invoice Price
$75,702
Destination Fee
$925
Holdback
$0
Dealer Cost
$76,627
Find the Best Price
2015 A8 L 4.0T 4 Door AWD quattro LWB Sdn (Sedan) 4.0L V8 435 hp - 8 cyl. MPG: Highway: 18 / City: 29
MSRP
$90,400
Invoice Price
$84,072
Destination Fee
$925
Holdback
$0
Dealer Cost
$84,997
Find the Best Price
2015 A8 L W12 6.3 4 Door AWD quattro LWB Sdn (Sedan) 6.3L W-12 500 hp - 0 cyl. MPG: Highway: 14 / City: 22
MSRP
$137,900
Invoice Price
$128,248
Destination Fee
$925
Holdback
$0
Dealer Cost
$129,173
Find the Best Price
Price Tip:
To avoid overpaying on a new Audi A8, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
2016 Audi A8 Overview:

About the 2016 Audi A8

The 2016 Audi A8 features several upgrades to one of the most impressive luxury sedans on the market. With new styling and powertrain options, the A8 is a worthy competitor to the 2016 Mercedes-Benz S-class. Best of all, it does this at a very competitive price.

Audi has upgraded the available engines available for the 2016 Audi A8. The 2016 A6 has a V-6 turbodiesel option that combines performance with fuel economy. At 36 MPG highway, drivers can go up to 800 miles on one tank.

The look of the A8 has been refined slightly for 2016, with the ride height being dropped slightly with a smaller front grill. The A8 is also now only available in the extended length body.

Audi has also added several performance features to the 2016 A8 including:
  • Active Lane Assist to stop cars from drifting into other lanes
  • Self-Parking
  • Head-Up display
Along with the standard A8 trim, a new A8 Sport 4.0T trim has been added with dynamic steering, sports differential and a sportier design. It joins the standard A8 and the luxury W12.

Drivers can control the feel of the A8 by making adjustments to the Audi Drive Select, which controls settings such as the powertrain, suspension and steering. Combined with the new powertrain enhancements, the A8 is a luxury car that still maintains a powerful feel while driving.

How to Calculate The Dealer Cost of an Audi A8:

Formula for Calculating Dealer Cost:

  • Example: Base Audi A8 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here.)

Note: All Audi A8 Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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