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2016, 2017 Ford Explorer Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Explorer price report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford Explorer Prices - How Much is a Ford Explorer?

2017 Explorer 4-Door Front Wheel Drive Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$31,660
Invoice Price
$30,553
Destination Fee
$945
Holdback
$950
Dealer Cost
$30,548
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2017 Explorer Prices: XLT 4-Door Front Wheel Drive Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$33,775
Invoice Price
$32,255
Destination Fee
$945
Holdback
$1,013
Dealer Cost
$32,187
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2017 Explorer 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$33,810
Invoice Price
$32,626
Destination Fee
$945
Holdback
$1,014
Dealer Cost
$32,557
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2017 Explorer Prices: XLT 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$35,925
Invoice Price
$34,308
Destination Fee
$945
Holdback
$1,078
Dealer Cost
$34,175
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2017 Explorer Limited 4-Door Front Wheel Drive Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$41,675
Invoice Price
$39,800
Destination Fee
$945
Holdback
$1,250
Dealer Cost
$39,495
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2017 Explorer Prices: Limited 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$43,825
Invoice Price
$41,853
Destination Fee
$945
Holdback
$1,315
Dealer Cost
$41,483
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2017 Explorer Prices: Sport 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$45,355
Invoice Price
$43,315
Destination Fee
$945
Holdback
$1,361
Dealer Cost
$42,899
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2017 Explorer Prices: Platinum 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$53,235
Invoice Price
$50,839
Destination Fee
$945
Holdback
$1,597
Dealer Cost
$50,187
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2016 Explorer 4-Door Front Wheel Drive Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$31,050
Invoice Price
$29,964
Destination Fee
$945
Holdback
$932
Dealer Cost
$29,978
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2016 Explorer 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$33,050
Invoice Price
$31,894
Destination Fee
$945
Holdback
$992
Dealer Cost
$31,848
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2016 Explorer Limited 4-Door Front Wheel Drive Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$41,300
Invoice Price
$39,442
Destination Fee
$945
Holdback
$1,239
Dealer Cost
$39,148
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2016 Explorer Limited 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$43,300
Invoice Price
$41,352
Destination Fee
$945
Holdback
$1,299
Dealer Cost
$40,998
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2016 Explorer Platinum 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$52,970
Invoice Price
$50,587
Destination Fee
$945
Holdback
$1,589
Dealer Cost
$49,943
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2016 Explorer Sport 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$43,500
Invoice Price
$41,543
Destination Fee
$945
Holdback
$1,305
Dealer Cost
$41,183
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2016 Explorer XLT 4-Door Front Wheel Drive Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$33,400
Invoice Price
$31,897
Destination Fee
$945
Holdback
$1,002
Dealer Cost
$31,840
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2016 Explorer XLT 4-Door 4WD Sport Utility Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$35,400
Invoice Price
$33,807
Destination Fee
$945
Holdback
$1,062
Dealer Cost
$33,690
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford Explorer, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2017 Ford Explorer Overview:

The Ford Explorer is a popular full-size SUV, which has been produced and sold by the Ford Motor Company ever since the 1990 model year. For the first 20 years of production, the Ford Explorer was a mid-size SUV, but its style and body was changed with the 2010 model year. The Ford Explorer is one of the best selling SUVs every year and the 2017 model will likely follow the same trend. 

Similar to last year’s model, the 2017 Ford Explorer comes is five different trim levels. The base trim level of the Ford Explorer is the Base FWD option. This FWD SUV comes with a V6 engine that produces over 290 horsepower. It also has respectable fuel efficiency of around 25mpg when driving on the highway. The base option of the Ford Explorer can be purchased for just over $30,000 and there are several attractive lease options as well.

Those that are looking for the most power possible would consider upgrading all the way to the premier trim, which is the Platinum four-wheel drive. This trim level comes with a very powerful V6 engine that can produce nearly 400 horsepower. It also comes fully loaded with a lot of tech, luxury, and safety features that are not available at the lower trim levels. The all-in price for this trim is around $55,000.

The 2017 Ford Explorer also has received generally positive safety reviews from critics and consumers. The SUV comes standard with a variety of airbags around the car, brake assist, stability control, and other features. Those that upgrade to the higher trim levels will also receive blind spot monitoring, cameras, and other features that enhance the overall safety measures. 

The 2017 Ford Explorer is also considered to be a very impressive SUV to drive when it is coupled with the top trim level. At this level, there is standard leather finishes, heated steering wheels, a lot of different tech and comfort features, and plenty of cargo and leg room space. Those that get one of the more affordable trim levels will still have the ample space, but will miss out on a lot of the luxury upgrades, unless they are purchased separately. 

How to Calculate The Dealer Cost of a Ford Explorer

Formula for Calculating Dealer Cost:

  • Example: Base Ford Explorer invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Explorer Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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