2025 Ford Explorer MSRP vs Invoice vs True Dealer Cost Prices
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
| Ford Explorer Prices | MSRP | Invoice Price | Dealer Cost |
|---|---|---|---|
| Active 2.3L | 4 Cyl. | Automatic | RWD | $41,220 | $39,636 | $38,399 |
| Active 2.3L | 4 Cyl. | Automatic | 4WD |
$43,220 | $41,556 | $40,259 |
| ST-Line 2.3L | 4 Cyl. | Automatic | RWD | $45,980 | $44,205 | $42,826 |
| ST-Line 2.3L | 4 Cyl. | Automatic | 4WD |
$47,980 | $46,125 | $44,686 |
| Platinum 5L | 8 Cyl. | Manual | RWD | $53,120 | $51,060 | $49,466 |
| Platinum 5L | 8 Cyl. | Manual | 4WD |
$55,120 | $52,980 | $51,326 |
| ST 5L | 8 Cyl. | Manual | RWD | $56,800 | $54,592 | $52,888 |
| ST 5L | 8 Cyl. | Manual | 4WD |
$58,800 | $56,512 | $54,748 |
Options and Package Pricing
| Available Options and Package Pricing | |
|---|---|
| Package Options | |
| Active Comfort Package (Active) | $3,080 |
| Lux Leather Package (Platinum) | $1,695 |
| Ultimate Package (Platinum) | $4,615 |
| ST-Line Street Pack (ST-Line) | $995 |
| Premium Package (ST-Line) | $2,740 |
| Other Options | |
| Floor Liners, Front and Second Rows (with Carpet Floor Mats) | $200 |
| Floor Liners, Front /Second Rows - without Carpet Floor Mats (Active) | $160 |
| Engine Block Heater | $190 |
| Twin Panel Moonroof (Active, ST-Line) | $1,695 |
| 1-year Ford BlueCruise Equipped (Platinum, ST, ST-Line) | $700 |
| Exterior Paint Options | |
| Vapor Blue Metallic (Active, ST, ST-Line) | $495 |
| Star White Metallic Tri-Coat | $795 |
| Black Painted Roof (Platinum, ST, ST-Line) | $4,895 |
| Rapid Red Metallic Tinted Clearcoat (Platinum, ST, ST-Line) | $495 |
| Dealer Installed Options | |
| All-Weather Floor Mats - Third Row with Second Row Captain's Chairs | $115 |
| Cargo Area Management System | $240 |
| Cargo Organizer - Soft-Sided Cooler Bag with Adjustable Carrying Strap and Ford Logo | $80 |
| Cargo Organizer - Soft-Sided Large, Folding with Ford Logo | $150 |
| Cargo Organizer - Soft-Sided Standard, Folding with Ford Logo | $140 |
| First Aid Kit | $50 |
| Illuminated Door Entry Keypad | $350 |
| Matte Clear Hood Graphic (Active, Platinum) | $260 |
| Roadside Assistance Kit (Active, Platinum, ST) | $70 |
| Roof-Rail Crossbars | $310 |
| Safe Deposit - Console Vault | $400 |
| Smoker's Package | $80 |
| Splash Guards | $190 |
| Wheel Lock Kit | $75 |
| Ford Performance Hood Graphic ( ST, ST-Line) | $310 |
| Wheel Options | |
| 20" Carbonized Gray-Painted Aluminum Wheels (Active 4WD) | $1,295 |
| 20" Luster Nickel-Painted Aluminum Wheels (Active 4WD) | $1,395 |
| 20" Polished Aluminum Wheels (Platinum 4WD) | $695 |
