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2016, 2017 Ford Focus Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Focus price report below does not include rebates or incentives.
View Ford Rebates and Incentives.

2016 Focus S 4 door car w/ 159 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline
• 160-hp, 2.0L I-4 - (regular gasoline) (Fuel Economy: City 27 MPG - Highway 40 MPG)
MSRP
$17,225
Invoice Price
$16,622
Destination Fee
$875
Holdback
$517
Dealer Cost
$16,980
Find the Best Price
2016 Focus SE 4 door car w/ 123 horsepower, I-3 1.0L (4 cylinder) - Fuel Type: regular gasoline
• 159-hp, 2.0L I-4 - (regular gasoline)
• 160-hp, 2.0L I-4 - (Fuel Economy: City 30 MPG - Highway 42 MPG)
MSRP
$18,515
Invoice Price
$17,681
Destination Fee
$875
Holdback
$555
Dealer Cost
$18,001
Find the Best Price
2016 Focus SE 4 door Hatchback w/ 123 horsepower, I-3 1.0L (4 cylinder) - Fuel Type: regular gasoline
• 159-hp, 2.0L I-4 - (regular gasoline)
• 160-hp, 2.0L I-4 - (regular gasoline)
MSRP
$19,015
Invoice Price
$18,159
Destination Fee
$875
Holdback
$570
Dealer Cost
$18,464
Find the Best Price
2016 Focus Titanium 4 door car w/ 159 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline
• 160-hp, 2.0L I-4 - (regular gasoline) (Fuel Economy: City 26 MPG - Highway 38 MPG)
MSRP
$23,225
Invoice Price
$22,180
Destination Fee
$875
Holdback
$697
Dealer Cost
$22,358
Find the Best Price
2016 Focus Titanium 4 door Hatchback w/ 159 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline
• 160-hp, 2.0L I-4 - (regular gasoline) (Fuel Economy: City 26 MPG - Highway 38 MPG)
MSRP
$23,725
Invoice Price
$22,657
Destination Fee
$875
Holdback
$712
Dealer Cost
$22,820
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2016 Focus Electric Base 4 door Hatchback w/ 143 horsepower, electric (0 cylinder) (Fuel Economy: City 110 MPG - Highway 99 MPG)
MSRP
$29,170
Invoice Price
$27,858
Destination Fee
$875
Holdback
$875
Dealer Cost
$27,858
Find the Best Price
2016 Focus RS Base 4 door Hatchback w/ 350 horsepower, I-4 - 2.3L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 19 MPG - Highway 25 MPG)
MSRP
$35,900
Invoice Price
$34,285
Destination Fee
$875
Holdback
$1,077
Dealer Cost
$34,083
Find the Best Price
2016 Focus ST Base 4 door Hatchback w/ 252 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 31 MPG)
MSRP
$24,425
Invoice Price
$23,326
Destination Fee
$875
Holdback
$733
Dealer Cost
$23,468
Find the Best Price
2017 Focus S 4 door car w/ 159 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline
• 160-hp, 2.0L I-4 - (regular gasoline) (Fuel Economy: City 27 MPG - Highway 40 MPG)
MSRP
$16,775
Invoice Price
$16,188
Destination Fee
$875
Holdback
$503
Dealer Cost
$16,560
Find the Best Price
2017 Focus SE 4 door car w/ 123 horsepower, I-3 1.0L (3 cylinder) - Fuel Type: regular gasoline
• 159-hp, 2.0L I-4 - (regular gasoline)
• 160-hp, 2.0L I-4 - (regular gasoline)
MSRP
$18,175
Invoice Price
$17,357
Destination Fee
$875
Holdback
$545
Dealer Cost
$17,687
Find the Best Price
2017 Focus SE 4 door Hatchback w/ 159 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline
• 160-hp, 2.0L I-4 - (regular gasoline) (Fuel Economy: City 27 MPG - Highway 40 MPG)
MSRP
$19,765
Invoice Price
$18,876
Destination Fee
$875
Holdback
$593
Dealer Cost
$19,158
Find the Best Price
2017 Focus SEL 4 door car w/ 159 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline
• 160-hp, 2.0L I-4 - (regular gasoline) (Fuel Economy: City 26 MPG - Highway 38 MPG)
MSRP
$21,175
Invoice Price
$20,222
Destination Fee
$875
Holdback
$635
Dealer Cost
$20,462
Find the Best Price
2017 Focus SEL 4 door Hatchback w/ 159 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline
• 160-hp, 2.0L I-4 - (regular gasoline) (Fuel Economy: City 26 MPG - Highway 38 MPG)
MSRP
$21,675
Invoice Price
$20,700
Destination Fee
$875
Holdback
$650
Dealer Cost
$20,925
Find the Best Price
2017 Focus Titanium 4 door car w/ 159 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline
• 160-hp, 2.0L I-4 - (regular gasoline) (Fuel Economy: City 26 MPG - Highway 38 MPG)
MSRP
$23,575
Invoice Price
$22,514
Destination Fee
$875
Holdback
$707
Dealer Cost
$22,682
Find the Best Price
2017 Focus Titanium 4 door Hatchback w/ 159 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline
• 160-hp, 2.0L I-4 - (regular gasoline) (Fuel Economy: City 26 MPG - Highway 38 MPG)
MSRP
$24,075
Invoice Price
$22,992
Destination Fee
$875
Holdback
$722
Dealer Cost
$23,145
Find the Best Price
2017 Focus Electric Base 4 door Hatchback w/ 143 horsepower, electric (0 cylinder) (Fuel Economy: City 110 MPG - Highway 99 MPG)
MSRP
$29,120
Invoice Price
$27,810
Destination Fee
$875
Holdback
$874
Dealer Cost
$27,811
Find the Best Price
2017 Focus RS Base 4 door Hatchback w/ 350 horsepower, I-4 - 2.3L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 19 MPG - Highway 25 MPG)
MSRP
$36,120
Invoice Price
$34,495
Destination Fee
$875
Holdback
$1,084
Dealer Cost
$34,286
Find the Best Price
2017 Focus ST Base 4 door Hatchback w/ 252 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 22 MPG - Highway 31 MPG)
MSRP
$24,775
Invoice Price
$23,660
Destination Fee
$875
Holdback
$743
Dealer Cost
$23,792
Find the Best Price
2016 Focus Electric Base 4 Door Hatchback (electric) 143 hp - 0 cyl. MPG: Highway: 110 / City: 99
MSRP
$29,170
Invoice Price
$27,347
Destination Fee
$875
Holdback
$875
Dealer Cost
$27,347
Find the Best Price
2015 Focus Electric Base 4 Door Hatchback (electric) 143 hp - 0 cyl. MPG: Highway: 110 / City: 99
MSRP
$29,170
Invoice Price
$27,202
Destination Fee
$875
Holdback
$875
Dealer Cost
$27,202
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford Focus, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides:
2016 Ford Focus Overview:

Ford has released its 2016 Ford Focus onto the compact lineup. This vehicle comes in eight different trims. 

The first trim is called the S Sedan. This trim option comes standard with the following features:

-2 liter Ti-VCT direct-injection I-4 engine.
-Electronic stability control by AdvanceTrac.
-First and second row side-curtain airbags by Safety Canopy.

The second trim is called the SE Sedan and comes with the following:

-16" aluminum wheels.
-Communications and entertainment system.
-Cruise control.
-Halogen headlamps with automatic quad-beam.

The third trim is called the SE Hatch. It comes with a rear spoiler and a removable rear package tray.

The fourth trim is called Titanium Sedan. This trim options comes with:

-Front bucket seats with leather trim and heating.
-Sony audio system.
-Voice recognition entertainment and communications system.
-Sensing system for reverse.
-Automatic temperature control in two zones.
-Push button start.

The fifth trim is the Titanium Hatch. This trim has the same standard features as the Titanium Sedan with a different exterior appearance.

The sixth trim is the ST. This comes with:

-2 liter high-output EcoBoost I-4 engine.
-6-speed manual transmission.
-Front leather seats with heating.
-Sony audio system with 10 speakers.

The seventh trim is the Electric. This trim comes standard with:

-107 kW electric motor.
-Regenerative braking system.
-23 kWh lithium-ion battery.

The eighth 2016 Ford Focus trim is the RS. This trim comes with:

-2.3 liter EcoBoost engine.
-Unique RS rear spoiler, fog lamps, front grille and fascia, 6-speed manual transmission.
-Reverse camera.

How to Calculate The Dealer Cost of a Ford Focus

Formula for Calculating Dealer Cost:

  • Example: Base Ford Focus invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Ford Focus Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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