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2016, 2017 Ford Focus Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Focus price report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford Focus Prices - How Much is a Ford Focus?

2017 Focus Prices: S 4-Door Front Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$16,775
Invoice Price
$16,188
Destination Fee
$875
Holdback
$503
Dealer Cost
$16,560
Find the Best Price

2017 Focus Prices: SE 4-Door Front Wheel Drive Sdn Manual w/ 1L Gas Engine - 3 Cylinders
MSRP
$18,175
Invoice Price
$17,357
Destination Fee
$875
Holdback
$545
Dealer Cost
$17,687
Find the Best Price
 
2017 Focus Prices: SE 5-Door Front Wheel Drive Hatchback Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$19,765
Invoice Price
$18,876
Destination Fee
$875
Holdback
$593
Dealer Cost
$19,158
Find the Best Price
 
2017 Focus Prices: SEL 4-Door Front Wheel Drive Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$21,175
Invoice Price
$20,222
Destination Fee
$875
Holdback
$635
Dealer Cost
$20,462
Find the Best Price
 
2017 Focus Prices: SEL 5-Door Front Wheel Drive Hatchback Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$21,675
Invoice Price
$20,700
Destination Fee
$875
Holdback
$650
Dealer Cost
$20,925
Find the Best Price
 
2017 Focus Prices: Titanium 4-Door Front Wheel Drive Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$23,575
Invoice Price
$22,514
Destination Fee
$875
Holdback
$707
Dealer Cost
$22,682
Find the Best Price

2017 Focus Prices: Titanium 5-Door Front Wheel Drive Hatchback Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$24,075
Invoice Price
$22,992
Destination Fee
$875
Holdback
$722
Dealer Cost
$23,145
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford Focus, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides:
2017 Ford Focus Overview:

The Ford Focus is one of the most popular compact cars in the United States, and there's a good reason why. This model is both stylish and practical, and with a starting price of under $18,000, it's affordable for the average buyer. Drivers can choose between two body styles, six trim levels, and ten exterior paint colors. 

What's New for 2017

In terms of its exterior design, the 2017 Ford Focus is similar to previous year's models. The one major change is that Ford is reintroducing the SEL trim level, which hasn't been available for several years. Choose the SEL, and you'll get:

  • A power moonroof
  • 17-inch alloy wheels
  • Black headlight bezels
  • Fog lamps

Body Styles and Trim Levels

The 2017 Ford Focus is available as both a hatchback and sedan. Both are similar when it comes to styling, performance, and fuel economy. The main benefit of choosing the hatchback is that it has a larger cargo volume. Although the sedan has an adequate 13.2 cu ft of cargo space, the hatchback provides 23.3 cu ft with the seats up and 44.8 cu ft with the rear seats down. 

For 2017, Ford is offering six trim levels, which include:


  • S
  • SE
  • SEL
  • Titanium
  • ST
  • RS

The practical S trim level comes standard with a five-speed manual transmission and a rear view camera. Upgrade to the Titanium and you'll get a six-speed automatic transmission, push-button start, and heated steering wheel. Both the ST and RS are geared toward driving enthusiasts and have significantly more power under the hood. 

Driving Experience and Impressions

The Focus offers a fun driving experience but still remains a practical option for daily commuting. It comes standard 2.0-liter I-4 base engine that generates 160 hp. The 1.0-liter EcoBoost I-3 only creates 123 horsepower, but it gets an impressive 40 mpg on the highway. 

The ST and RS both come with EcoBoost engines that are paired with manual transmissions. Opt for the ST, and you'll get a 2.0-liter engine that delivers 252 horsepower. The RS, meanwhile, has a 2.3-liter engine that generates and impressive 350 horsepower.

Fuel Economy

Whether buyers opt for a manual or automatic transmission, they'll get decent fuel economy with the 2017 Ford Focus. With a manual transmission, the base engine gets 25/34 mpg, and with the automatic transmission, it gets 26/38 mpg. The EcoBoost I-3 returns 30/40 mpg. 

Buyers looking to really decrease their impact on the environment may want to check out the Focus Electric. The 2017 model has a range of 100 miles and gets 118/96 mpg. Its 107-kilowatt battery generates the equivalent of 143 horsepower. 

Safety 

The 2017 Ford Focus has earned a five-star safety rating from the NHTSA. The base model comes standard with seven airbags and a rear view camera. Features like blind spot warning and lane departure warning are available on the upper trim levels.

How to Calculate The Dealer Cost of a Ford Focus

Formula for Calculating Dealer Cost:

  • Example: Base Ford Focus invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Focus Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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