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2024 Ford Mustang Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Mustang EcoBoost 2-Door Coupe with RWD. Powered by a 2.3-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$30,920
Invoice Price
$29,683
Destination Fee
$1,595
Holdback
$928
Dealer Cost
$30,350
Find Your  Price
Mustang EcoBoost Premium 2-Door Coupe with RWD. Powered by a 2.3-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$36,445
Invoice Price
$34,623
Destination Fee
$1,595
Holdback
$1,093
Dealer Cost
$35,125
Find Your  Price
Mustang EcoBoost 2-Door Convertible with RWD. Powered by a 2.3-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$39,020
Invoice Price
$37,459
Destination Fee
$1,595
Holdback
$1,171
Dealer Cost
$37,883
Find Your  Price
Mustang GT 2-Door Coupe with RWD. Powered by a 5-Leter 8-Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$41,495
Invoice Price
$39,420
Destination Fee
$1,595
Holdback
$1,245
Dealer Cost
$39,770
Find Your  Price
Mustang EcoBoost Premium 2-Door Convertible with RWD. Powered by a 2.3-Leter 4-Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$41,945
Invoice Price
$39,848
Destination Fee
$1,595
Holdback
$1,258
Dealer Cost
$40,185
Find Your  Price
Mustang GT Premium 2-Door Coupe with RWD. Powered by a 5-Leter 8-Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$46,015
Invoice Price
$43,714
Destination Fee
$1,595
Holdback
$1,380
Dealer Cost
$43,929
Find Your  Price
Mustang GT Premium 2-Door Convertible with RWD. Powered by a 5-Leter 8-Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$51,515
Invoice Price
$48,939
Destination Fee
$1,595
Holdback
$1,545
Dealer Cost
$48,989
Find Your  Price
Mustang Dark Horse 2-Door Coupe with RWD. Powered by a 5-Leter 8-Cylinder, Gas Engine w/ Manual Transmission.
MSRP
$57,970
Invoice Price
$55,071
Destination Fee
$1,595
Holdback
$1,739
Dealer Cost
$54,927
Find Your  Price
Price Tip:
To find the best possible price on a new Ford Mustang, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Engine Options
2.3L High Performance EcoBoost Engine
EcoBoost Convertible$0
EcoBoost Coupe$0
EcoBoost Premium Convertible$0
EcoBoost Premium Coupe$0
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Transmission Options
10-Speed SelectShift Automatic Transmission
EcoBoost Convertible$1,595
EcoBoost Coupe$1,595
EcoBoost Premium Convertible$1,595
EcoBoost Premium Coupe$1,595
GT Coupe$1,595
GT Premium Coupe$1,595
GT Premium Convertible$1,595
Mach 2 Coupe$1,595
Package Options
Equipment Group 100A - Standard Package
EcoBoost Convertible$0
EcoBoost Coupe$0
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Equipment Group 101A - High Package
EcoBoost Convertible$2,600
EcoBoost Coupe$2,600
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
2.3L High Performance Package
EcoBoost Convertible$6,150
EcoBoost Coupe$6,150
EcoBoost Premium Convertible$6,150
EcoBoost Premium Coupe$6,150
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Wheel and Stripe Package
EcoBoost Convertible$895
EcoBoost Coupe$895
EcoBoost Premium Convertible$895
EcoBoost Premium Coupe$895
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Mustang Nite Pony Package
EcoBoost Convertible$1,195
EcoBoost Coupe$1,195
EcoBoost Premium Convertible$1,195
EcoBoost Premium Coupe$1,195
GT Coupe$1,195
GT Premium Coupe$1,195
GT Premium Convertible$1,195
Mach 2 CoupeNA
Ford Safe and Smart Package
EcoBoost Convertible$725
EcoBoost Coupe$725
EcoBoost Premium Convertible$725
EcoBoost Premium Coupe$725
GT Coupe$725
GT Premium Coupe$725
GT Premium Convertible$725
Mach 2 CoupeNA
EcoBoost Handling Package (Available on Fastback only)
EcoBoost ConvertibleNA
EcoBoost Coupe$1,995
EcoBoost Premium ConvertibleNA
EcoBoost Premium Coupe$1,995
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Security Package
EcoBoost ConvertibleNA
EcoBoost Coupe$500
EcoBoost Premium ConvertibleNA
EcoBoost Premium Coupe$500
GT Coupe$500
GT Premium Coupe$500
GT Premium Convertible$500
Mach 2 Coupe$500
Equipment Group 200A - Standard Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium Convertible$0
EcoBoost Premium Coupe$0
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Equipment Group 201A - High Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium Convertible$2,800
EcoBoost Premium Coupe$2,800
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Coastal Limited Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium Convertible$1,995
EcoBoost Premium Coupe$1,995
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Stealth Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium Coupe$1,995
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Mustang Ice White Appearance Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium Coupe$1,995
GT CoupeNA
GT Premium Coupe$1,995
GT Premium ConvertibleNA
Mach 2 CoupeNA
Equipment Group 300A - Standard Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT Coupe$0
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Equipment Group 301A - High Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT Coupe$2,500
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
GT Performance Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT Coupe$6,700
GT Premium Coupe$6,700
GT Premium Convertible$6,700
Mach 2 CoupeNA
Equipment Group 400A - Standard Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium Coupe$0
GT Premium Convertible$0
Mach 2 CoupeNA
Equipment Group 401A - High Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium Coupe$2,700
GT Premium Convertible$2,700
Mach 2 CoupeNA
California Special Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium Coupe$1,995
GT Premium Convertible$1,995
Mach 2 CoupeNA
California Special Package - with (67G) GT Performance Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium Coupe$2,495
GT Premium Convertible$2,495
Mach 2 CoupeNA
Equipment Group 600A - High Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$0
Equipment Group 700A - Deluxe Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$2,095
Mach 1 Handling Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$4,500
Mach 1 Elite Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$1,550
Mach 1 Appearance Package
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$1,250
Other Options
4G LTE Wi-Fi Hostpot Removal
EcoBoost Convertible-$20
EcoBoost Coupe-$20
EcoBoost Premium Convertible-$20
EcoBoost Premium Coupe-$20
GT Coupe-$20
GT Premium Coupe-$20
GT Premium Convertible-$20
Mach 2 Coupe-$20
Active Valve Performance Exhaust
EcoBoost Convertible$1,225
EcoBoost Coupe$1,225
EcoBoost Premium Convertible$1,225
EcoBoost Premium Coupe$1,225
GT Coupe$1,225
GT Premium Coupe$1,225
GT Premium Convertible$1,225
Mach 2 CoupeNA
"Over the Top" Racing Stripe
EcoBoost Convertible$475
EcoBoost Coupe$475
EcoBoost Premium Convertible$475
EcoBoost Premium Coupe$475
GT Coupe$475
GT Premium Coupe$475
GT Premium Convertible$475
Mach 2 CoupeNA
Stripe Delete
EcoBoost Convertible$0
EcoBoost Coupe$0
EcoBoost Premium Convertible$0
EcoBoost Premium Coupe$0
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Spoiler Delete
EcoBoost Convertible$0
EcoBoost Coupe$0
EcoBoost Premium Convertible$0
EcoBoost Premium Coupe$0
GT Coupe$0
GT Premium Coupe$0
GT Premium Convertible$0
Mach 2 CoupeNA
Premium Floor Liners Front and Rear (with Carpet Mats)
EcoBoost Convertible$170
EcoBoost Coupe$170
EcoBoost Premium Convertible$170
EcoBoost Premium Coupe$170
GT Coupe$170
GT Premium Coupe$170
GT Premium Convertible$170
Mach 2 CoupeNA
Premium Floor Liners Front and Rear (without Carpet Mats)
EcoBoost Convertible$200
EcoBoost Coupe$200
EcoBoost Premium Convertible$200
EcoBoost Premium Coupe$200
GT Coupe$200
GT Premium Coupe$200
GT Premium Convertible$200
Mach 2 CoupeNA
Engine Block Heater
EcoBoost Convertible$150
EcoBoost Coupe$150
EcoBoost Premium Convertible$150
EcoBoost Premium Coupe$150
GT Coupe$150
GT Premium Coupe$150
GT Premium Convertible$150
Mach 2 CoupeNA
MagneRide Damping System
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT Coupe$1,695
GT Premium Coupe$1,695
GT Premium Convertible$1,695
Mach 2 CoupeNA
Voice-Activated Touchscreen Navigation System with Pinch-to-Zoom Capability, SiriusXM Traffic and Travel Link®
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$595
Red Painted Brake Calipers
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$495
Full Vehicle Cover
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$450
Wheel Options
18" Machined-Face Aluminum with Low-Gloss Ebony Black-Painted Pockets Wheels
EcoBoost Convertible$350
EcoBoost Coupe$350
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT Coupe$350
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
19" x 9" Luster Nickel-Painted Forged Aluminum Wheels
EcoBoost Convertible$850
EcoBoost Coupe$850
EcoBoost Premium Convertible$850
EcoBoost Premium Coupe$850
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 CoupeNA
Mini Spare Wheel and Tire
EcoBoost Convertible$415
EcoBoost Coupe$415
EcoBoost Premium Convertible$415
EcoBoost Premium Coupe$415
GT Coupe$415
GT Premium Coupe$415
GT Premium Convertible$415
Mach 2 CoupeNA
20" Premium-Painted Aluminum Wheels
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium Convertible$1,350
EcoBoost Premium Coupe$1,350
GT CoupeNA
GT Premium Coupe$1,350
GT Premium Convertible$1,350
Mach 2 CoupeNA
19" x 9" (Front) 19" x 9.5" (Rear) Luster Nickel-Painted Forged Aluminum Wheels
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT Coupe$850
GT Premium Coupe$850
GT Premium Convertible$850
Mach 2 CoupeNA
19" X 9.5" (Front) 19" X 10" (Rear) Magnetic-painted Aluminum Wheel
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$450
Exterior Paint Options
Rapid Red Metallic Tinted Clearcoat
EcoBoost Convertible$495
EcoBoost Coupe$495
EcoBoost Premium Convertible$495
EcoBoost Premium Coupe$495
GT Coupe$495
GT Premium Coupe$495
GT Premium Convertible$495
Mach 2 CoupeNA
Audio Options
B&O Sound System by Bang and Olufsen, 12 Speakers
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium Convertible$995
EcoBoost Premium Coupe$995
GT CoupeNA
GT Premium Coupe$995
GT Premium Convertible$995
Mach 2 CoupeNA
Seat Options
RECARO® Leather-Trimmed Sport Seats
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium Coupe$1,650
GT CoupeNA
GT Premium Coupe$1,650
GT Premium Convertible$1,650
Mach 2 Coupe$1,650
RECARO® Cloth Sport Seats
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$1,650
Rear-Seat Delete
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$250
Axle Options
3.55 Limited-slip Rear Axle
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT Coupe$795
GT Premium Coupe$795
GT Premium Convertible$795
Mach 2 CoupeNA
Taxes And Fees
Additional Taxes
EcoBoost ConvertibleNA
EcoBoost CoupeNA
EcoBoost Premium ConvertibleNA
EcoBoost Premium CoupeNA
GT CoupeNA
GT Premium CoupeNA
GT Premium ConvertibleNA
Mach 2 Coupe$1,000

How to Calculate The Dealer Cost of a Ford Mustang

Formula for Calculating Dealer Cost:

  • Example: Base Ford Mustang invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Mustang MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.