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2016 Ford Taurus Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Taurus price report below does not include rebates or incentives.
View Ford Rebates and Incentives.

2016 Taurus SE 4 door FWD Sdn w/ 240 horsepower, I-4 - 2.0L (6 cylinder) - Fuel Type: premium gasoline
• 288-hp, 3.5L V-6 - (regular gasoline) (Fuel Economy: City 20 MPG - Highway 29 MPG)
MSRP
$27,220
Invoice Price
$25,723
Destination Fee
$875
Holdback
$817
Dealer Cost
$25,781
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2016 Taurus SEL 4 door FWD Sdn w/ 240 horsepower, I-4 - 2.0L (6 cylinder) - Fuel Type: premium gasoline
• 288-hp, 3.5L V-6 - (regular gasoline) (Fuel Economy: City 20 MPG - Highway 29 MPG)
MSRP
$29,650
Invoice Price
$28,020
Destination Fee
$875
Holdback
$890
Dealer Cost
$28,006
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2016 Taurus SEL 4 door AWD Sdn w/ 288 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 24 MPG)
MSRP
$31,500
Invoice Price
$29,768
Destination Fee
$875
Holdback
$945
Dealer Cost
$29,698
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2016 Taurus Limited 4 door FWD Sdn w/ 240 horsepower, I-4 - 2.0L (6 cylinder) - Fuel Type: premium gasoline
• 288-hp, 3.5L V-6 - (regular gasoline) (Fuel Economy: City 20 MPG - Highway 29 MPG)
MSRP
$34,570
Invoice Price
$32,669
Destination Fee
$875
Holdback
$1,037
Dealer Cost
$32,507
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2016 Taurus Limited 4 door AWD Sdn w/ 288 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 24 MPG)
MSRP
$36,420
Invoice Price
$34,417
Destination Fee
$875
Holdback
$1,093
Dealer Cost
$34,199
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2016 Taurus SHO 4 door AWD Sdn w/ 365 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 16 MPG - Highway 24 MPG)
MSRP
$40,385
Invoice Price
$38,164
Destination Fee
$875
Holdback
$1,212
Dealer Cost
$37,827
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Price Tip:
To avoid overpaying on a new Ford Taurus, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2016 Ford Taurus Overview:
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How to Calculate The Dealer Cost of a Ford Taurus

Formula for Calculating Dealer Cost:

  • Example: Base Ford Taurus invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Ford Taurus Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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