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2015, 2016 Hyundai Genesis Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Genesis price report below does not include rebates or incentives.
View Hyundai Rebates and Incentives.
2016 Genesis 3.8 4 Door AWD Sdn (Sedan) 3.8L V6 311 hp - 6 cyl. MPG: Highway: 16 / City: 25
MSRP
$41,250
Invoice Price
$38,673
Destination Fee
$950
Holdback
$1,238
Dealer Cost
$38,386
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2016 Genesis 3.8 4 Door RWD Sdn (Sedan) 3.8L V6 311 hp - 6 cyl. MPG: Highway: 18 / City: 29
MSRP
$38,750
Invoice Price
$36,355
Destination Fee
$950
Holdback
$1,163
Dealer Cost
$36,143
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2016 Genesis 5.0 4 Door RWD Sdn (Sedan) 5.0L V8 420 hp - 8 cyl. MPG: Highway: 15 / City: 23
MSRP
$53,850
Invoice Price
$49,821
Destination Fee
$950
Holdback
$1,616
Dealer Cost
$49,156
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2015 Genesis 3.8 4 Door AWD Sdn (Sedan) 3.8L V6 311 hp - 6 cyl. MPG: Highway: 16 / City: 25
MSRP
$40,500
Invoice Price
$37,978
Destination Fee
$950
Holdback
$1,215
Dealer Cost
$37,713
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2015 Genesis 3.8 4 Door RWD Sdn (Sedan) 3.8L V6 311 hp - 6 cyl. MPG: Highway: 18 / City: 29
MSRP
$38,000
Invoice Price
$35,659
Destination Fee
$950
Holdback
$1,140
Dealer Cost
$35,469
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2015 Genesis 5.0 4 Door RWD Sdn (Sedan) 5.0L V8 420 hp - 8 cyl. MPG: Highway: 15 / City: 23
MSRP
$51,500
Invoice Price
$47,665
Destination Fee
$950
Holdback
$1,545
Dealer Cost
$47,070
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2016 Genesis Coupe 3.8 Base w/Black Seats 2 Door RWD 3.8L V6 348 hp - 6 cyl. MPG: Highway: 17 / City: 25
MSRP
$26,950
Invoice Price
$25,612
Destination Fee
$895
Holdback
$809
Dealer Cost
$25,699
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2016 Genesis Coupe 3.8 R-Spec 2 Door RWD 3.8L V6 348 hp - 6 cyl. MPG: Highway: 17 / City: 24
MSRP
$29,900
Invoice Price
$28,066
Destination Fee
$895
Holdback
$897
Dealer Cost
$28,064
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2016 Genesis Coupe 3.8 Ultimate w/Black Seats 2 Door RWD 3.8L V6 348 hp - 6 cyl. MPG: Highway: 17 / City: 25
MSRP
$33,750
Invoice Price
$31,648
Destination Fee
$895
Holdback
$1,013
Dealer Cost
$31,531
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2015 Genesis Coupe 3.8 Base w/Black Seats 2 Door RWD 3.8L V6 348 hp - 6 cyl. MPG: Highway: 16 / City: 25
MSRP
$26,750
Invoice Price
$25,425
Destination Fee
$895
Holdback
$803
Dealer Cost
$25,518
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2015 Genesis Coupe 3.8 R-Spec 2 Door RWD 3.8L V6 348 hp - 6 cyl. MPG: Highway: 16 / City: 24
MSRP
$29,500
Invoice Price
$27,696
Destination Fee
$895
Holdback
$885
Dealer Cost
$27,706
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2015 Genesis Coupe 3.8 Ultimate w/Black Seats 2 Door RWD 3.8L V6 348 hp - 6 cyl. MPG: Highway: 16 / City: 25
MSRP
$33,400
Invoice Price
$31,324
Destination Fee
$895
Holdback
$1,002
Dealer Cost
$31,217
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Price Tip:
To avoid overpaying on a new Hyundai Genesis, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
2016 Hyundai Genesis Overview:
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How to Calculate The Dealer Cost of a Hyundai Genesis

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Genesis invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Hyundai Genesis Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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