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2016, 2017 Hyundai Sonata Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Hyundai Sonata price report below does not include rebates or incentives.
View Hyundai Rebates and Incentives.

2016 Sonata Base 4 door car w/ 185 horsepower, I-4 - 2.4L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 38 MPG)
MSRP
$21,300
Invoice Price
$20,436
Destination Fee
$835
Holdback
$639
Dealer Cost
$20,632
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2016 Sonata SE 4 door car w/ 185 horsepower, I-4 - 2.4L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 38 MPG)
MSRP
$21,750
Invoice Price
$20,859
Destination Fee
$835
Holdback
$653
Dealer Cost
$21,042
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2016 Sonata Sport 4 door car w/ 185 horsepower, I-4 - 2.4L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 36 MPG)
MSRP
$23,400
Invoice Price
$22,293
Destination Fee
$835
Holdback
$702
Dealer Cost
$22,426
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2016 Sonata ECO 4 door car w/ 178 horsepower, I-4 - 1.6L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 28 MPG - Highway 38 MPG)
MSRP
$23,725
Invoice Price
$22,716
Destination Fee
$835
Holdback
$712
Dealer Cost
$22,839
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2016 Sonata Limited 4 door car w/ 185 horsepower, I-4 - 2.4L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 36 MPG)
MSRP
$27,350
Invoice Price
$25,850
Destination Fee
$835
Holdback
$821
Dealer Cost
$25,865
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2016 Sonata Sport 2.0T 4 door car w/ 245 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 23 MPG - Highway 32 MPG)
MSRP
$28,925
Invoice Price
$27,170
Destination Fee
$835
Holdback
$868
Dealer Cost
$27,137
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2016 Sonata Limited 2.0T 4 door car w/ 245 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 21 MPG - Highway 31 MPG)
MSRP
$34,075
Invoice Price
$31,933
Destination Fee
$835
Holdback
$1,022
Dealer Cost
$31,746
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2016 Sonata Hybrid SE 4 door car w/ 154 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 40 MPG - Highway 44 MPG)
MSRP
$26,000
Invoice Price
$24,724
Destination Fee
$835
Holdback
$780
Dealer Cost
$24,779
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2016 Sonata Hybrid Limited 4 door car w/ 154 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 39 MPG - Highway 43 MPG)
MSRP
$30,100
Invoice Price
$28,257
Destination Fee
$835
Holdback
$903
Dealer Cost
$28,189
Find the Best Price
2016 Sonata Plug-In Hybrid Base 4 door car w/ 154 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 38 MPG - Highway 41 MPG)
MSRP
$34,600
Invoice Price
$32,938
Destination Fee
$835
Holdback
$1,038
Dealer Cost
$32,735
Find the Best Price
2016 Sonata Plug-In Hybrid Limited 4 door car w/ 154 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 38 MPG - Highway 41 MPG)
MSRP
$38,600
Invoice Price
$36,698
Destination Fee
$835
Holdback
$1,158
Dealer Cost
$36,375
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2017 Sonata Base 4 door car w/ 185 horsepower, I-4 - 2.4L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 36 MPG)
MSRP
$21,600
Invoice Price
$20,718
Destination Fee
$835
Holdback
$648
Dealer Cost
$20,905
Find the Best Price
2017 Sonata SE 4 door car w/ 185 horsepower, I-4 - 2.4L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 36 MPG)
MSRP
$21,950
Invoice Price
$21,047
Destination Fee
$835
Holdback
$659
Dealer Cost
$21,224
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2017 Sonata ECO 4 door car w/ 178 horsepower, I-4 - 1.6L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 28 MPG - Highway 36 MPG)
MSRP
$23,125
Invoice Price
$22,152
Destination Fee
$835
Holdback
$694
Dealer Cost
$22,293
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2017 Sonata Sport 4 door car w/ 185 horsepower, I-4 - 2.4L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 35 MPG)
MSRP
$23,400
Invoice Price
$22,293
Destination Fee
$835
Holdback
$702
Dealer Cost
$22,426
Find the Best Price
2017 Sonata Sport 2.0T 4 door car w/ 245 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 22 MPG - Highway 31 MPG)
MSRP
$26,600
Invoice Price
$25,019
Destination Fee
$835
Holdback
$798
Dealer Cost
$25,056
Find the Best Price
2017 Sonata Limited 4 door car w/ 185 horsepower, I-4 - 2.4L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 35 MPG)
MSRP
$27,150
Invoice Price
$25,664
Destination Fee
$835
Holdback
$815
Dealer Cost
$25,685
Find the Best Price
2017 Sonata Limited 2.0T 4 door car w/ 245 horsepower, I-4 - 2.0L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 21 MPG - Highway 30 MPG)
MSRP
$34,350
Invoice Price
$32,188
Destination Fee
$835
Holdback
$1,031
Dealer Cost
$31,993
Find the Best Price
2016 Sonata Hybrid Limited 4 Door Sdn (Sedan) 2.0L I4 154 hp - 4 cyl. MPG: Highway: 39 / City: 43
MSRP
$30,100
Invoice Price
$28,257
Destination Fee
$835
Holdback
$903
Dealer Cost
$28,189
Find the Best Price
2016 Sonata Hybrid SE 4 Door Sdn (Sedan) 2.0L I4 154 hp - 4 cyl. MPG: Highway: 40 / City: 44
MSRP
$26,000
Invoice Price
$24,724
Destination Fee
$835
Holdback
$780
Dealer Cost
$24,779
Find the Best Price
2015 Sonata Hybrid Base 4 Door Sdn (Sedan) 2.4L I4 159 hp - 4 cyl. MPG: Highway: 36 / City: 40
MSRP
$26,000
Invoice Price
$24,573
Destination Fee
$825
Holdback
$780
Dealer Cost
$24,618
Find the Best Price
2015 Sonata Hybrid Limited 4 Door Sdn (Sedan) 2.4L I4 159 hp - 4 cyl. MPG: Highway: 36 / City: 40
MSRP
$29,500
Invoice Price
$27,703
Destination Fee
$825
Holdback
$885
Dealer Cost
$27,643
Find the Best Price
Price Tip:
To avoid overpaying on a new Hyundai Sonata, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Hyundai Price Guides:
2016 Hyundai Sonata Overview:
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How to Calculate The Dealer Cost of a Hyundai Sonata

Formula for Calculating Dealer Cost:

  • Example: Base Hyundai Sonata invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Hyundai Sonata Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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