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2015, 2016 Kia Optima Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Kia Optima price report below does not include rebates or incentives.
View Kia Rebates and Incentives.
2016 Optima EX 4 Door Sdn (Sedan) 2.4L I4 185 hp - 4 cyl. MPG: Highway: 24 / City: 35
MSRP
$24,990
Invoice Price
$23,316
Destination Fee
$850
Holdback
$699
Dealer Cost
$23,467
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2016 Optima LX 4 Door Sdn (Sedan) 2.4L I4 185 hp - 4 cyl. MPG: Highway: 24 / City: 35
MSRP
$21,990
Invoice Price
$21,254
Destination Fee
$850
Holdback
$638
Dealer Cost
$21,466
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2016 Optima LX Turbo 4 Door Sdn (Sedan) 1.6L I4 178 hp - 4 cyl. MPG: Highway: 28 / City: 39
MSRP
$23,990
Invoice Price
$22,661
Destination Fee
$850
Holdback
$680
Dealer Cost
$22,831
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2016 Optima SX Turbo 4 Door Sdn (Sedan) 2.0L I4 245 hp - 4 cyl. MPG: Highway: 22 / City: 32
MSRP
$29,790
Invoice Price
$27,727
Destination Fee
$850
Holdback
$832
Dealer Cost
$27,745
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2016 Optima SXL Turbo 4 Door Sdn (Sedan) 2.0L I4 245 hp - 4 cyl. MPG: Highway: 22 / City: 32
MSRP
$35,890
Invoice Price
$33,298
Destination Fee
$850
Holdback
$999
Dealer Cost
$33,149
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2015 Optima EX 4 Door Sdn (Sedan) 2.4L I4 192 hp - 4 cyl. MPG: Highway: 23 / City: 34
MSRP
$24,340
Invoice Price
$22,801
Destination Fee
$825
Holdback
$684
Dealer Cost
$22,942
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2015 Optima LX 4 Door Sdn (Sedan) 2.4L I4 192 hp - 4 cyl. MPG: Highway: 23 / City: 34
MSRP
$21,840
Invoice Price
$20,893
Destination Fee
$825
Holdback
$627
Dealer Cost
$21,091
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2015 Optima SX 4 Door Sdn (Sedan) 2.4L I4 192 hp - 4 cyl. MPG: Highway: 23 / City: 34
MSRP
$25,790
Invoice Price
$24,133
Destination Fee
$825
Holdback
$724
Dealer Cost
$24,234
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2015 Optima SX Turbo 4 Door Sdn (Sedan) 2.0L I4 274 hp - 4 cyl. MPG: Highway: 20 / City: 31
MSRP
$27,700
Invoice Price
$25,920
Destination Fee
$825
Holdback
$778
Dealer Cost
$25,967
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2015 Optima SXL Turbo 4 Door Sdn (Sedan) 2.0L I4 274 hp - 4 cyl. MPG: Highway: 20 / City: 31
MSRP
$35,500
Invoice Price
$33,140
Destination Fee
$825
Holdback
$994
Dealer Cost
$32,971
Find the Best Price
Price Tip:
To avoid overpaying on a new Kia Optima, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Kia Price Guides::
2016 Kia Optima Overview:
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How to Calculate The Dealer Cost of a Kia Optima

Formula for Calculating Dealer Cost:

  • Example: Base Kia Optima invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Kia Optima Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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