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2016, 2017 Mazda MX-5 Miata Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2017 Mazda MX-5 Miata Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Mazda MX-5 Miata price report below does not include rebates or incentives. View Mazda Rebates and Incentives.

Mazda MX-5 Miata Prices - How Much is a Mazda MX-5 Miata?

2017 MX-5 Miata Prices: Soft Top, Manual Transmission Sport 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$24,915
Invoice Price
$23,562
Destination Fee
$835
Holdback
$374
Dealer Cost
$24,023
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2017 MX-5 Miata Prices: Soft Top, Auto Transmission Sport 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$26,395
Invoice Price
$24,960
Destination Fee
$835
Holdback
$396
Dealer Cost
$25,399
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2017 MX-5 Miata Prices: Soft Top, Manual Transmission Club 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$28,800
Invoice Price
$27,232
Destination Fee
$835
Holdback
$432
Dealer Cost
$27,635
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2017 MX-5 Miata Prices: Soft Top, Auto Transmission Club 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$29,530
Invoice Price
$27,921
Destination Fee
$835
Holdback
$443
Dealer Cost
$28,313
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2017 MX-5 Miata Prices: Soft Top, Manual Transmission Grand Touring 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$30,065
Invoice Price
$28,427
Destination Fee
$835
Holdback
$451
Dealer Cost
$28,811
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2017 MX-5 Miata Prices: Soft Top, Auto Transmission Grand Touring 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$31,270
Invoice Price
$29,564
Destination Fee
$835
Holdback
$469
Dealer Cost
$29,930
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2016 MX-5 Miata Auto Transmission Club 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$29,330
Invoice Price
$27,732
Destination Fee
$835
Holdback
$293
Dealer Cost
$28,274
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2016 MX-5 Miata Auto Transmission Grand Touring 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$31,270
Invoice Price
$29,565
Destination Fee
$835
Holdback
$313
Dealer Cost
$30,087
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2016 MX-5 Miata Auto Transmission Sport 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$26,395
Invoice Price
$24,960
Destination Fee
$835
Holdback
$264
Dealer Cost
$25,531
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2016 MX-5 Miata Manual Club 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$28,600
Invoice Price
$27,042
Destination Fee
$835
Holdback
$286
Dealer Cost
$27,591
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2016 MX-5 Miata Manual Grand Touring 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$30,065
Invoice Price
$28,427
Destination Fee
$835
Holdback
$301
Dealer Cost
$28,961
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2016 MX-5 Miata Manual Sport 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$24,915
Invoice Price
$23,563
Destination Fee
$835
Holdback
$249
Dealer Cost
$24,149
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2017 MX-5 Miata Prices: RF Power Retractable Hardtop, Manual Transmission Club 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$31,555
Invoice Price
$29,834
Destination Fee
$835
Holdback
$473
Dealer Cost
$30,196
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2017 MX-5 Miata Prices: RF Power Retractable Hardtop, Auto Transmission Club 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$32,285
Invoice Price
$30,523
Destination Fee
$835
Holdback
$484
Dealer Cost
$30,874
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2017 MX-5 Miata Prices: RF Power Retractable Hardtop, Manual Transmission Grand Touring 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$32,620
Invoice Price
$30,839
Destination Fee
$835
Holdback
$489
Dealer Cost
$31,185
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2017 MX-5 Miata Prices: RF Power Retractable Hardtop, Manual Transmission RF Launch Editio 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$33,720
Invoice Price
$31,879
Destination Fee
$835
Holdback
$506
Dealer Cost
$32,208
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2017 MX-5 Miata Prices: RF Power Retractable Hardtop, Auto Transmission Grand Touring 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$33,825
Invoice Price
$31,977
Destination Fee
$835
Holdback
$507
Dealer Cost
$32,305
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2017 MX-5 Miata Prices: RF Power Retractable Hardtop, Auto Transmission RF Launch Edi 2-Door Rear Wheel Drive Convertible w/ 2L Gas Engine - 4 Cylinders
MSRP
$34,925
Invoice Price
$33,016
Destination Fee
$835
Holdback
$524
Dealer Cost
$33,327
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Price Tip:
To avoid overpaying on a new Mazda MX-5 Miata, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Mazda Price Guides:
2017 Mazda MX-5 Miata Overview:
The 2017 Mazda MX-5 Miata line-up has something for everyone. Mazda seems to have come up with a wild array of new body styles, but the MX-5 Miata is pretty ingenious. The Retractable Fastback (RF) makes you feel like you're driving a vehicle that costs several times the price tag of the MX-5. However, the MX-5 Miata does not compromise on safety or comfort like many sports cars tend to do.

What's New For 2017?

Since the 2017 Mazda MX-5 Miata was just redesigned in 2016, there are not many changes to note. The biggest change for 2017 is the introduction of the hard-top Retractable Fastback. Otherwise, changes to the soft-top are the additions of rear cross-traffic alert and blind-spot monitoring systems to the Miata's Club trim.

Available Styles

The 2017 Mazda MX-5 Miata comes as either a soft-top or hard-top Retractable Fastback (RF) convertible. If you opt for the RF, you will get a solid all-wheel drive performance.

Available Trims

The 2017 Mazda MX-5 Miata comes in three different trims - the Sport, Club, and top-of-the-line model Grand Touring. There are options for either an automatic or manual transmission with each trim. If you decide to buy the RF Club or Grand Touring, you get a Skyactive-G 2.0-L engine that gets a solid 148 lb-ft of torque and 158 hp, giving the car just the right amount of power without under- or over-performing.

The RF Grand Touring comes jam-packed with many standard and optional features that make it worth its price tag, including a solar-control/tinted windshield, remote keyless entry with panic mode, leather-trimmed seats in your choice of tan or black, a 9-speaker Bose sound system, and the Mazda Connect infotainment system.

Driving Impressions

Since it's such a lightweight, small-framed vehicle, the Mazda MX-5 Miata has a lot of get-up-and-go power for not having an overly-powerful engine. The Miata gets adequate acceleration, especially if you select the manual transmission, which goes from zero to sixty miles per hour in just over six seconds. The brakes are quite firm, and the steering is comfortable, providing immediate feedback. The Miata handles with precision and sticks solidly to the surface of the road. However, you will get some body roll if you make aggressive turns, so you will have to be more conscientious of your turning in this vehicle.

Fuel Economy

The Miata provides sufficient fuel economy for a vehicle in its class. Miatas with automatic transmissions can get around 29 combined mpg (26 city mpg/33 highway mpg), although both Sports trims can get slightly better highway mileage at about 35 mpg instead of 33.

Overall, the 2017 Miata has a lot to offer. This is a fun little sports car that bestows you with a lot of customization options.

How to Calculate The Dealer Cost of a Mazda MX-5 Miata:

Formula for Calculating Dealer Cost:

  • Example: Base Mazda MX-5 Miata invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Mazda MX-5 Miata Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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