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2015 - 2016 Mazda MX-5 Miata Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2016 Mazda MX-5 Miata Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Mazda MX-5 Miata price report below does not include rebates or incentives.
View Mazda Rebates and Incentives.
2016 MX-5 Miata Club 2 Door Convertible 2.0L I4 155 hp - 4 cyl. MPG: Highway: 27 / City: 36
MSRP
$28,600
Invoice Price
$27,042
Destination Fee
$835
Holdback
$286
Dealer Cost
$27,591
Find the Best Price
2016 MX-5 Miata Grand Touring 2 Door Convertible 2.0L I4 155 hp - 4 cyl. MPG: Highway: 27 / City: 36
MSRP
$30,065
Invoice Price
$28,427
Destination Fee
$835
Holdback
$301
Dealer Cost
$28,961
Find the Best Price
2016 MX-5 Miata Sport 2 Door Convertible 2.0L I4 155 hp - 4 cyl. MPG: Highway: 27 / City: 36
MSRP
$24,915
Invoice Price
$23,563
Destination Fee
$835
Holdback
$249
Dealer Cost
$24,149
Find the Best Price
2015 MX-5 Miata 25th Anniversary Edition Power Retractable Hard Top 2.0L I4 , 158 hp - 4 cyl.

Or - 2.0L I4 167 hp MPG: Highway: 21 / City: 28
MSRP
$32,205
Invoice Price
$30,448
Destination Fee
$820
Holdback
$322
Dealer Cost
$30,946
Find the Best Price
2015 MX-5 Miata Club 2 Door Convertible 2.0L I4 , 158 hp - 4 cyl.

Or - 2.0L I4 167 hp MPG: Highway: 21 / City: 28
MSRP
$26,905
Invoice Price
$25,443
Destination Fee
$820
Holdback
$269
Dealer Cost
$25,994
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2015 MX-5 Miata Club w/ Retractable Hard Top - Power 2.0L I4 , 158 hp - 4 cyl.

Or - 2.0L I4 167 hp MPG: Highway: 21 / City: 28
MSRP
$28,665
Invoice Price
$27,104
Destination Fee
$820
Holdback
$287
Dealer Cost
$27,637
Find the Best Price
2015 MX-5 Miata Grand Touring 2 Door Convertible 2.0L I4 , 158 hp - 4 cyl.

Or - 2.0L I4 167 hp MPG: Highway: 21 / City: 28
MSRP
$27,550
Invoice Price
$26,051
Destination Fee
$820
Holdback
$276
Dealer Cost
$26,596
Find the Best Price
2015 MX-5 Miata Grand Touring w/ Retractable Hard Top - Power 2.0L I4 , 158 hp - 4 cyl.

Or - 2.0L I4 167 hp MPG: Highway: 21 / City: 28
MSRP
$29,450
Invoice Price
$27,846
Destination Fee
$820
Holdback
$295
Dealer Cost
$28,372
Find the Best Price
2015 MX-5 Miata Sport 2 Door Convertible 2.0L I4 , 158 hp - 4 cyl.

Or - 2.0L I4 167 hp MPG: Highway: 22 / City: 28
MSRP
$23,970
Invoice Price
$22,671
Destination Fee
$820
Holdback
$240
Dealer Cost
$23,251
Find the Best Price
Price Tip:
To avoid overpaying on a new Mazda MX-5 Miata, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Mazda Price Guides:
2016 Mazda MX-5 Miata Overview:
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How to Calculate The Dealer Cost of a Mazda MX-5 Miata:

Formula for Calculating Dealer Cost:

  • Example: Base Mazda MX-5 Miata invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here.)

Note: All Mazda MX-5 Miata Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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