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2017 Nissan Titan Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Nissan Titan price report below does not include rebates or incentives. View Nissan Rebates and Incentives.

Nissan Titan Prices - How Much is a Nissan Titan?

2017 S Titan Prices w/ Crew Cab & Gas Powered - 4WD, 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$37,810
Invoice Price
$36,339
Destination Fee
$1,195
Holdback
$1,017
Dealer Cost
$36,517
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2017 SV Titan Prices w/ Crew Cab & Gas Powered - 4WD, 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$40,700
Invoice Price
$38,271
Destination Fee
$1,195
Holdback
$1,072
Dealer Cost
$38,394
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2017 Pro-4X Titan Prices w/ Crew Cab & Gas Powered - 4WD, 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$45,020
Invoice Price
$42,320
Destination Fee
$1,195
Holdback
$1,185
Dealer Cost
$42,330
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2017 SL Titan Prices w/ Crew Cab & Gas Powered - 4WD, 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$49,460
Invoice Price
$46,482
Destination Fee
$1,195
Holdback
$1,301
Dealer Cost
$46,376
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2017 Platinum Reserve Titan Prices w/ Crew Cab & Gas Powered - 4WD, 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$55,400
Invoice Price
$52,050
Destination Fee
$1,195
Holdback
$1,457
Dealer Cost
$51,788
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2017 Titan S Prices w/ Single Cab & Gas Powered - 4WD, 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$32,610
Invoice Price
$31,355
Destination Fee
$1,195
Holdback
$878
Dealer Cost
$31,672
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2017 Titan SV Prices w/ Single Cab & Gas Powered - 4WD, 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$35,490
Invoice Price
$33,388
Destination Fee
$1,195
Holdback
$935
Dealer Cost
$33,648
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2017 S Titan Prices w/ Crew Cab & Gas Powered RWD 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$34,780
Invoice Price
$33,434
Destination Fee
$1,195
Holdback
$936
Dealer Cost
$33,693
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2017 SV Titan Prices w/ Crew Cab & Gas Powered RWD 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$37,670
Invoice Price
$35,431
Destination Fee
$1,195
Holdback
$992
Dealer Cost
$35,634
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2017 SL Titan Prices w/ Crew Cab & Gas Powered RWD 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$46,380
Invoice Price
$43,595
Destination Fee
$1,195
Holdback
$1,221
Dealer Cost
$43,569
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2017 Platinum Reserve Titan Prices w/ Crew Cab & Gas Powered RWD 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$52,310
Invoice Price
$49,154
Destination Fee
$1,195
Holdback
$1,376
Dealer Cost
$48,973
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2017 Titan S Prices w/ Single Cab & Gas Powered RWD 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$29,580
Invoice Price
$28,452
Destination Fee
$1,195
Holdback
$797
Dealer Cost
$28,850
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2017 Titan SV Prices w/ Single Cab & Gas Powered RWD 4-Door, Automatic Pickup. (Powered by: 5.6 L Gas Engine 8 Cyl.)
MSRP
$32,460
Invoice Price
$30,548
Destination Fee
$1,195
Holdback
$855
Dealer Cost
$30,888
Find the Best Price
Price Tip:
To avoid overpaying on a new Nissan Titan, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Nissan Price Guides:
2017 Nissan Titan Overview:
Nissan debuted its newest full-size pickup truck, dubbed the Titan, at 2015 at the North American International Auto Show. Since then, the Nissan Titan has become synonymous with power, speed, and top notch performance. Find out what design features continue to make the 2017 Nissan Titan one of the most appealing pickups available on the market this year.


Key Features

The 2017 Nissan Titan offers some of the most innovative safety and convenience design features on the market for full-size pickup trucks. It comes with safety features like:

  • front and side airbags
  • traction control
  • transmission temperature gauge
  • telescoping mirrors
  • rear sonar warning system
  • power adjustable pedals
  • vehicle dynamic control system
  • anti-lock brakes (ABS)

The convenience features that you get with the 2017 Nissan Titan include:

  • hands-free Bluetooth
  • built-in navigation system
  • DVD player with touchscreen panel
  • sunroof
  • XM satellite radio
  • leather split power bench seat
  • Utili-track bed rail system
  • heated captain chairs with automatic shifters

These design features are available with all styles and trims of the 2017 Titan. 


Styles and Trims

The 2017 Nissan Titan comes with rear-wheel drive and a seven-speed automatic transmission. It has a V-8, 5.6 liter flex fuel engine and 9000-plus pounds of towing capacity. The bed on the pickup measures 98.5 by 63.8 by 20.8 inches. 

The trims are available as 4x2 and 4x4 crew, king, and single cabs. The crew and single cabs can fit up to three passengers while the king cab can sit up to six.

The 4x2 crew cab trims are the S, SL, and SV. The 4x2 king and the 4x2 and 4x4 single cab trims include the S and SV. The 4x4 crew cab trims are available in the:

  • Platinum Reserve
  • Pro-4X
  • S
  • SL
  • SV

Finally, the 4x4 king cab trims include the Pro-4X, the S, and the SV. 

The base model for the 2017 Nissan Titan is the 4x2 single cab S, which has an MSRP of $29,580. The high-end deluxe Nissan Titan for 2017 is the 4x4 crew cab Platinum Reserve, which has a retail price of $55,400. 


Driving Experiences and Impressions

The 2017 Titan gets high reviews for its safe and dependable ride. Reviewers note that it rides smooth and that the seats are spacious and comfortable. It also has a versatile bed that is ideal for towing a variety of items.

However, the Titan has a towing capacity that is lower than its rivals on the market. Overall, the Nissan Titan has a nine out of 10-star rating for safety and an eight-star rating for performance. It gets a critics' choice rating of 8.9 out of 10 stars.


Fuel Economy

The 2017 Titan gets 15 miles to the gallon for city driving and 21 miles per gallon on the highway. It has a combined fuel economy of 18 MPG and a fuel tank with a capacity of 26 gallons. 

How to Calculate The Dealer Cost of a Nissan Titan

Formula for Calculating Dealer Cost:

  • Example: Base Nissan Titan invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Nissan Titan Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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