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2016, 2017 Nissan Titan XD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Nissan Titan price report below does not include rebates or incentives.
View Nissan Rebates and Incentives.

2017 Titan 4X4 S 4dr Crew Cab w/139.8 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$37,810
Invoice Price
$36,339
Destination Fee
$1,195
Holdback
$727
Dealer Cost
$36,807
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2017 Titan 4X4 SV 4dr Crew Cab w/139.8 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$40,700
Invoice Price
$38,271
Destination Fee
$1,195
Holdback
$765
Dealer Cost
$38,701
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2017 Titan 4X4 PRO-4X 4dr Crew Cab w/139.8 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$45,020
Invoice Price
$42,320
Destination Fee
$1,195
Holdback
$846
Dealer Cost
$42,669
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2017 Titan 4X4 SL 4dr Crew Cab w/139.8 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$49,460
Invoice Price
$46,482
Destination Fee
$1,195
Holdback
$930
Dealer Cost
$46,747
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2017 Titan 4X4 Platinum Reserve 4dr Crew Cab w/139.8 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$55,400
Invoice Price
$52,050
Destination Fee
$1,195
Holdback
$1,041
Dealer Cost
$52,204
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2016 Titan XD 4X4 S Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$38,290
Invoice Price
$36,742
Destination Fee
$1,195
Holdback
$735
Dealer Cost
$37,202
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2016 Titan XD 4X4 SV Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$42,010
Invoice Price
$39,428
Destination Fee
$1,195
Holdback
$789
Dealer Cost
$39,834
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2016 Titan XD 4X4 S Diesel 4dr Crew Cab w/151.6 in. WB 310-hp, 5.0L V8 (8 cyl.) w/diesel
MSRP
$43,290
Invoice Price
$41,533
Destination Fee
$1,195
Holdback
$831
Dealer Cost
$41,897
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2016 Titan XD 4X4 PRO-4X Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$45,970
Invoice Price
$43,141
Destination Fee
$1,195
Holdback
$863
Dealer Cost
$43,473
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2016 Titan XD 4X4 SV Diesel 4dr Crew Cab w/151.6 in. WB 310-hp, 5.0L V8 (8 cyl.) w/diesel
MSRP
$47,010
Invoice Price
$44,116
Destination Fee
$1,195
Holdback
$882
Dealer Cost
$44,429
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2016 Titan XD 4X4 SL Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$50,030
Invoice Price
$46,946
Destination Fee
$1,195
Holdback
$939
Dealer Cost
$47,202
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2016 Titan XD 4X4 PRO-4X Diesel 4dr Crew Cab w/151.6 in. WB 310-hp, 5.0L V8 (8 cyl.) w/diesel
MSRP
$50,970
Invoice Price
$47,828
Destination Fee
$1,195
Holdback
$957
Dealer Cost
$48,066
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2016 Titan XD 4X4 SL Diesel 4dr Crew Cab w/151.6 in. WB 310-hp, 5.0L V8 (8 cyl.) w/diesel
MSRP
$55,030
Invoice Price
$51,633
Destination Fee
$1,195
Holdback
$1,033
Dealer Cost
$51,795
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2016 Titan XD 4X4 Platinum Reserve Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$55,520
Invoice Price
$52,092
Destination Fee
$1,195
Holdback
$1,042
Dealer Cost
$52,245
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2016 Titan XD 4X4 Platinum Reserve Diesel 4dr Crew Cab w/151.6 in. WB 310-hp, 5.0L V8 (8 cyl.) w/diesel
MSRP
$60,520
Invoice Price
$56,779
Destination Fee
$1,195
Holdback
$1,136
Dealer Cost
$56,838
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2017 Titan XD 4X4 S Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$39,320
Invoice Price
$37,729
Destination Fee
$1,195
Holdback
$755
Dealer Cost
$38,169
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2017 Titan XD 4X4 SV Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$43,180
Invoice Price
$40,525
Destination Fee
$1,195
Holdback
$811
Dealer Cost
$40,910
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2017 Titan XD 4X4 PRO-4X Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$47,180
Invoice Price
$44,275
Destination Fee
$1,195
Holdback
$886
Dealer Cost
$44,585
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2017 Titan XD 4X4 SL Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$51,490
Invoice Price
$48,316
Destination Fee
$1,195
Holdback
$966
Dealer Cost
$48,545
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2017 Titan XD 4X4 Platinum Reserve Gas 4dr Crew Cab w/151.6 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$56,910
Invoice Price
$53,395
Destination Fee
$1,195
Holdback
$1,068
Dealer Cost
$53,522
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2017 Titan 4X2 S 4dr Crew Cab w/139.8 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$34,780
Invoice Price
$33,434
Destination Fee
$1,195
Holdback
$669
Dealer Cost
$33,960
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2017 Titan 4X2 SV 4dr Crew Cab w/139.8 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$37,670
Invoice Price
$35,431
Destination Fee
$1,195
Holdback
$709
Dealer Cost
$35,917
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2017 Titan 4X2 SL 4dr Crew Cab w/139.8 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$46,380
Invoice Price
$43,595
Destination Fee
$1,195
Holdback
$872
Dealer Cost
$43,918
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2017 Titan 4X2 Platinum Reserve 4dr Crew Cab w/139.8 in. WB 390-hp, 5.6L V8 (8 cyl.) w/reg gas
MSRP
$52,310
Invoice Price
$49,154
Destination Fee
$1,195
Holdback
$983
Dealer Cost
$49,366
Find the Best Price
Price Tip:
To avoid overpaying on a new Nissan Titan, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Nissan Price Guides:
2016 Nissan Titan Overview:
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How to Calculate The Dealer Cost of a Nissan Titan

Formula for Calculating Dealer Cost:

  • Example: Base Nissan Titan invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Nissan Titan Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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