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2023 Subaru BRZ Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Subaru BRZ Pricing for the Premium and Limited Trims

2023 BRZ - Trim: Premium 2-Door Coupe. Powertrain: RWD, 2.4L, 4 CYL, Gas Powered, Manual
MSRP
$28,595
Invoice Price
$27,218
Destination Fee
$1,020
Holdback
$572
Dealer Cost
$27,666
Find the Best Price
2023 BRZ - Trim: Premium 2-Door Coupe. Powertrain: RWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$30,095
Invoice Price
$28,495
Destination Fee
$1,020
Holdback
$602
Dealer Cost
$28,913
Find the Best Price
2023 BRZ - Trim: Limited 2-Door Coupe. Powertrain: RWD, 2.4L, 4 CYL, Gas Powered, Manual
MSRP
$31,095
Invoice Price
$29,459
Destination Fee
$1,020
Holdback
$622
Dealer Cost
$29,857
Find the Best Price
2023 BRZ - Trim: Limited 2-Door Coupe. Powertrain: RWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$32,795
Invoice Price
$30,908
Destination Fee
$1,020
Holdback
$656
Dealer Cost
$31,272
Find the Best Price
Price Tip:
To find the best possible price on a new Subaru BRZ, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Package Options
Popular Package #1
Limited Manual$1,103
Limited Auto$1,103
Premium Auto$1,103
Premium Manual$1,103
Standard Model: Limited
Limited Manual$0
Limited Auto$0
Premium AutoNA
Premium ManualNA
Popular Package #2
Limited Manual$1,001
Limited Auto$1,001
Premium Auto$1,001
Premium Manual$1,001
Standard Model: Premium
Limited ManualNA
Limited AutoNA
Premium Auto$0
Premium Manual$0
Port Installed Options
Auto-Dimming Mirror with Compass and HomeLink
Limited Manual$403
Limited Auto$403
Premium Auto$403
Premium Manual$403
Cargo Net
Limited Manual$90
Limited Auto$90
Premium Auto$90
Premium Manual$90
Cargo Tray
Limited Manual$120
Limited Auto$120
Premium Auto$120
Premium Manual$120
Sunshade
Limited Manual$80
Limited Auto$80
Premium Auto$80
Premium Manual$80
All-Weather Floor Liners
Limited Manual$65
Limited Auto$65
Premium Auto$65
Premium Manual$65
Door Edge Guards - Crystal Black Silica
Limited Manual$110
Limited Auto$110
Premium Auto$110
Premium Manual$110
Door Edge Guards - Crystal White Pearl
Limited Manual$110
Limited Auto$110
Premium Auto$110
Premium Manual$110
Door Edge Guards - Ice Silver Metallic
Limited Manual$110
Limited Auto$110
Premium Auto$110
Premium Manual$110
Door Edge Guards - Ignition Red
Limited Manual$110
Limited Auto$110
Premium Auto$110
Premium Manual$110
Door Edge Guards - Magnetite Gray
Limited Manual$110
Limited Auto$110
Premium Auto$110
Premium Manual$110
Door Edge Guards - Sapphire Blue
Limited Manual$110
Limited Auto$110
Premium Auto$110
Premium Manual$110
Door Edge Guards - WR Blue Pearl
Limited Manual$110
Limited Auto$110
Premium Auto$110
Premium Manual$110
Door Scuff Protector
Limited Manual$110
Limited Auto$110
Premium Auto$110
Premium Manual$110
Rear Bumper Applique
Limited Manual$130
Limited Auto$130
Premium Auto$130
Premium Manual$130
Wheel Locks - Alloy
Limited Manual$85
Limited Auto$85
Premium Auto$85
Premium Manual$85
Wheel Lug Nut and Lock Set - Black
Limited Manual$264
Limited Auto$264
Premium Auto$264
Premium Manual$264
STI Shift Knob - 6MT
Limited Manual$216
Limited AutoNA
Premium AutoNA
Premium Manual$216
STI Short Throw Shifter - 6MT
Limited Manual$510
Limited AutoNA
Premium AutoNA
Premium Manual$510
Exterior Graphics Kit - Side
Limited Manual$255
Limited Auto$255
Premium Auto$255
Premium Manual$255
Footwell Illumination
Limited Manual$213
Limited Auto$213
Premium Auto$213
Premium Manual$213
LED Upgrade - Dome Light
Limited Manual$70
Limited Auto$70
Premium Auto$70
Premium Manual$70
Vortex Generator
Limited Manual$130
Limited Auto$130
Premium Auto$130
Premium Manual$130
STI Leather Shift Knob - AT
Limited ManualNA
Limited Auto$216
Premium Auto$216
Premium ManualNA
Specifications
Base Price
Limited Manual$31,095
Limited Auto$32,795
Premium Auto$30,095
Premium Manual$28,595
Drive
Limited ManualRWD
Limited AutoRWD
Premium AutoRWD
Premium ManualRWD
Bodystyle
Limited ManualCoupe
Limited AutoCoupe
Premium AutoCoupe
Premium ManualCoupe
Doors
Limited Manual2
Limited Auto2
Premium Auto2
Premium Manual2
Height
Limited Manual51.6
Limited Auto51.6
Premium Auto51.6
Premium Manual51.6
Length
Limited Manual167.9
Limited Auto167.9
Premium Auto167.9
Premium Manual167.9
Wheelbase
Limited Manual101.4
Limited Auto101.4
Premium Auto101.4
Premium Manual101.4
Width
Limited Manual69.9
Limited Auto69.9
Premium Auto69.9
Premium Manual69.9
Cargo Volume
Limited Manual6.3
Limited Auto6.3
Premium Auto6.3
Premium Manual6.3
Seating Capacity
Limited Manual4
Limited Auto4
Premium Auto4
Premium Manual4
Front Head Room
Limited Manual37
Limited Auto37
Premium Auto37
Premium Manual37
Center Head Room
Limited ManualNA
Limited AutoNA
Premium AutoNA
Premium ManualNA
Front Leg Room
Limited Manual41.5
Limited Auto41.5
Premium Auto41.5
Premium Manual41.5
Center Leg Room
Limited ManualNA
Limited AutoNA
Premium AutoNA
Premium ManualNA
Front Shoulder Room
Limited Manual53.6
Limited Auto53.6
Premium Auto53.6
Premium Manual53.6
Center Shoulder Room
Limited ManualNA
Limited AutoNA
Premium AutoNA
Premium ManualNA
Interior Volume
Limited Manual77.2
Limited Auto77.2
Premium Auto77.2
Premium Manual77.2
Fuel Tank Capacity
Limited Manual13.2
Limited Auto13.2
Premium Auto13.2
Premium Manual13.2
Engine Size
Limited Manual2.4
Limited Auto2.4
Premium Auto2.4
Premium Manual2.4
Engine Type
Limited ManualGas
Limited AutoGas
Premium AutoGas
Premium ManualGas
Cylinders
Limited Manual4
Limited Auto4
Premium Auto4
Premium Manual4
Camshaft
Limited ManualDOHC
Limited AutoDOHC
Premium AutoDOHC
Premium ManualDOHC
Compression Ratio
Limited ManualNA
Limited AutoNA
Premium AutoNA
Premium ManualNA
Horsepower
Limited Manual228
Limited Auto228
Premium Auto228
Premium Manual228
Torque
Limited Manual184
Limited Auto184
Premium Auto184
Premium Manual184
Fuel Type
Limited ManualPremium Unleaded
Limited AutoPremium Unleaded
Premium AutoPremium Unleaded
Premium ManualPremium Unleaded
MPG City
Limited Manual20
Limited Auto21
Premium Auto21
Premium Manual20
MPG Highway
Limited Manual27
Limited Auto30
Premium Auto30
Premium Manual27
Towing
Limited ManualNA
Limited AutoNA
Premium AutoNA
Premium ManualNA
GVWR (Gross Vehicle Weight Rating)
Limited ManualNA
Limited AutoNA
Premium AutoNA
Premium ManualNA
Payload
Limited ManualNA
Limited AutoNA
Premium AutoNA
Premium ManualNA
Curb Weight
Limited Manual2835
Limited Auto2881
Premium Auto2864
Premium Manual2815
Transmission
Limited ManualManual
Limited AutoAutomatic
Premium AutoAutomatic
Premium ManualManual
Regional Price Adjustment
Increased Destination and Delivery to Alaska
Limited Manual$150
Limited Auto$150
Premium Auto$150
Premium Manual$150

How to Calculate The Dealer Cost of a Subaru BRZ

Formula for Calculating Dealer Cost:

  • Example: Base Subaru BRZ invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru BRZ MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.