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2016 Subaru WRX Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Subaru WRX price report below does not include rebates or incentives. View Rebates, Deals and Discounts from Subaru.

Subaru WRX Prices - How Much is a Subaru WRX?

2017 WRX Prices: WRX Prices: 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$26,695
Invoice Price
$25,186
Destination Fee
$820
Holdback
$534
Dealer Cost
$25,472
Find the Best Price

2017 WRX Prices: WRX Prices: Premium 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$28,995
Invoice Price
$27,309
Destination Fee
$820
Holdback
$580
Dealer Cost
$27,549
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2017 WRX WRX Premium 4-Door All Wheel Drive Sdn CVT w/ 2L Gas Engine - 4 Cylinders
MSRP
$30,195
Invoice Price
$28,410
Destination Fee
$820
Holdback
$604
Dealer Cost
$28,626
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2017 WRX Prices: WRX Prices: Limited 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$30,995
Invoice Price
$29,154
Destination Fee
$820
Holdback
$620
Dealer Cost
$29,354
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2017 WRX Prices: WRX Prices: Limited 4-Door All Wheel Drive Sdn CVT w/ 2L Gas Engine - 4 Cylinders
MSRP
$32,195
Invoice Price
$30,255
Destination Fee
$820
Holdback
$644
Dealer Cost
$30,431
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2017 WRX WRX STI 4-Door All Wheel Drive Sdn Manual w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$35,195
Invoice Price
$33,286
Destination Fee
$820
Holdback
$704
Dealer Cost
$33,402
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2017 WRX Prices: Low Profile Trunk Spoiler WRX Prices: STI Limited 4-Door All Wheel Drive Sdn Manual w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$39,995
Invoice Price
$37,750
Destination Fee
$820
Holdback
$800
Dealer Cost
$37,770
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2017 WRX Wing WRX STI Limited 4-Door All Wheel Drive Sdn Manual w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$39,995
Invoice Price
$37,750
Destination Fee
$820
Holdback
$800
Dealer Cost
$37,770
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2016 WRX Hyper Blue WRX STI 4-Door All Wheel Drive Sdn Manual w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$37,615
Invoice Price
$36,820
Destination Fee
$795
Holdback
$752
Dealer Cost
$36,863
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2016 WRX Low Profile Trunk Spoiler WRX STI Limited 4-Door All Wheel Drive Sdn Manual w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$39,995
Invoice Price
$37,750
Destination Fee
$795
Holdback
$800
Dealer Cost
$37,745
Find the Best Price

2016 WRX WRX 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$26,595
Invoice Price
$25,094
Destination Fee
$795
Holdback
$532
Dealer Cost
$25,357
Find the Best Price

2016 WRX WRX Limited 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$30,395
Invoice Price
$28,601
Destination Fee
$795
Holdback
$608
Dealer Cost
$28,788
Find the Best Price

2016 WRX WRX Limited 4-Door All Wheel Drive Sdn CVT w/ 2L Gas Engine - 4 Cylinders
MSRP
$31,595
Invoice Price
$29,701
Destination Fee
$795
Holdback
$632
Dealer Cost
$29,864
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2016 WRX WRX Premium 4-Door All Wheel Drive Sdn Manual w/ 2L Gas Engine - 4 Cylinders
MSRP
$28,895
Invoice Price
$27,217
Destination Fee
$795
Holdback
$578
Dealer Cost
$27,434
Find the Best Price

2016 WRX WRX Premium 4-Door All Wheel Drive Sdn CVT w/ 2L Gas Engine - 4 Cylinders
MSRP
$30,095
Invoice Price
$28,317
Destination Fee
$795
Holdback
$602
Dealer Cost
$28,510
Find the Best Price

2016 WRX WRX STI 4-Door All Wheel Drive Sdn Manual w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$34,695
Invoice Price
$32,820
Destination Fee
$795
Holdback
$694
Dealer Cost
$32,921
Find the Best Price

2016 WRX Wing WRX STI Limited 4-Door All Wheel Drive Sdn Manual w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$39,995
Invoice Price
$37,750
Destination Fee
$795
Holdback
$800
Dealer Cost
$37,745
Find the Best Price
Price Tip:
To avoid overpaying on a new Subaru WRX, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Subaru Price Guides:
2017 Subaru WRX Overview:

About the 2016 Subaru WRX
The 2016 Subaru WRX is a compact car that's available in five trims. The base trim, WRX Premium and WRX Limited are powered by a 2.0 L turbocharged engine that generates 268 hp. The WRX STI and WRX STI Limited run on a 2.5 L turbocharged engine that delivers 305 hp. Both engines are paired with a fully-synchronized six-speed manual transmission. The WRX Limited and Premium have a Sport Lineartronic transmission.

Symmetrical All Wheel Drive is an impressive feature in the 2016 Subaru WRX. Such an advanced drivetrain is rarely found in compact sedans. Vehicle Dynamics Control and Traction Control System significantly improve the handling of this sporty Subaru. Active Torque Vectoring is another standard capability that provides some boosts for the chassis, which rests on a sport-tuned four-wheel independent suspension system.

Subaru Intelligent Drive is one of the mechanical highlights in the Subaru WRX. This technology essentially offers three driving modes according to real-time road conditions. The Driver Controlled Center Differential also optimizes several parameters in order to balance the WRX on slippery or rough surfaces. This system is specifically engineered to stabilize the Symmetrical All Wheel Drive even in challenging conditions.

Featuring a seven-inch touchscreen, the signature STARLINK system is the high-tech centerpiece in the 2016 Subaru WRX. This multimedia hub comes with voice-activated GPS navigation and SiriusXM Traffic. STARLINK technology also facilitates the syncing of compatible smartphones and mobile devices. With nine speakers, the Harmon Kardon delivers superior sound quality for playback of SiriusXM Satellite Radio and HD Radio.

How to Calculate The Dealer Cost of a Subaru WRX

Formula for Calculating Dealer Cost:

  • Example: Base Subaru WRX invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Subaru WRX Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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