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2016, 2017 Subaru WRX STI Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Subaru WRX STI price report below does not include rebates or incentives.
View Rebates, Deals and Discounts from Subaru

2016 WRX STI Base 4 door AWD Sdn w/ 305 horsepower, H-4 - 2.5L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 17 MPG - Highway 23 MPG)
MSRP
$34,695
Invoice Price
$32,820
Destination Fee
$795
Holdback
$694
Dealer Cost
$32,921
Find the Best Price
2016 WRX STI Series.HyperBlue 4 door AWD Sdn w/ 305 horsepower, H-4 - 2.5L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 17 MPG - Highway 23 MPG)
MSRP
$38,995
Invoice Price
$36,820
Destination Fee
$795
Holdback
$780
Dealer Cost
$36,835
Find the Best Price
2016 WRX STI Limited - Lip 4 door AWD Sdn w/ 305 horsepower, H-4 - 2.5L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 17 MPG - Highway 23 MPG)
MSRP
$39,995
Invoice Price
$37,750
Destination Fee
$795
Holdback
$800
Dealer Cost
$37,745
Find the Best Price
2016 WRX STI Limited - Wing 4 door AWD Sdn w/ 305 horsepower, H-4 - 2.5L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 17 MPG - Highway 23 MPG)
MSRP
$39,995
Invoice Price
$37,750
Destination Fee
$795
Holdback
$800
Dealer Cost
$37,745
Find the Best Price
2017 WRX STI Base 4 door AWD Sdn w/ 305 horsepower, H-4 - 2.5L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 17 MPG - Highway 23 MPG)
MSRP
$35,195
Invoice Price
$33,286
Destination Fee
$820
Holdback
$704
Dealer Cost
$33,402
Find the Best Price
2017 WRX STI Limited - Lip 4 door AWD Sdn w/ 305 horsepower, H-4 - 2.5L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 17 MPG - Highway 23 MPG)
MSRP
$39,995
Invoice Price
$37,750
Destination Fee
$820
Holdback
$800
Dealer Cost
$37,770
Find the Best Price
2017 WRX STI Limited - Wing 4 door AWD Sdn w/ 305 horsepower, H-4 - 2.5L (4 cylinder) - Fuel Type: premium gasoline (Fuel Economy: City 17 MPG - Highway 23 MPG)
MSRP
$39,995
Invoice Price
$37,750
Destination Fee
$820
Holdback
$800
Dealer Cost
$37,770
Find the Best Price
Price Tip:
To avoid overpaying on a new Subaru WRX STI, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Subaru Price Guides:
2016 Subaru WRX STI Overview:
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How to Calculate The Dealer Cost of a Subaru WRX STI

Formula for Calculating Dealer Cost:

  • Example: Base Subaru WRX STI invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Subaru WRX STI Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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