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2016, 2017 Toyota Prius v Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Prius v price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.

2016 Prius v Two 5dr Wagon w/ 98 horsepower, I-4 - 1.8L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 44 MPG - Highway 40 MPG)
MSRP
$26,675
Invoice Price
$24,834
Destination Fee
$865
Holdback
$534
Dealer Cost
$25,166
Find the Best Price
2016 Prius v Three 5dr Wagon w/ 98 horsepower, I-4 - 1.8L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 44 MPG - Highway 40 MPG)
MSRP
$28,060
Invoice Price
$26,121
Destination Fee
$865
Holdback
$561
Dealer Cost
$26,425
Find the Best Price
2016 Prius v Four 5dr Wagon w/ 98 horsepower, I-4 - 1.8L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 44 MPG - Highway 40 MPG)
MSRP
$29,695
Invoice Price
$27,644
Destination Fee
$865
Holdback
$594
Dealer Cost
$27,915
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2016 Prius v Five 5dr Wagon w/ 98 horsepower, I-4 - 1.8L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 44 MPG - Highway 40 MPG)
MSRP
$30,935
Invoice Price
$28,798
Destination Fee
$865
Holdback
$619
Dealer Cost
$29,044
Find the Best Price
2017 Prius v Two 5dr Wagon w/ 98 horsepower, I-4 - 1.8L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 43 MPG - Highway 39 MPG)
MSRP
$26,675
Invoice Price
$24,833
Destination Fee
$865
Holdback
$534
Dealer Cost
$25,165
Find the Best Price
2017 Prius v Three 5dr Wagon w/ 98 horsepower, I-4 - 1.8L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 43 MPG - Highway 39 MPG)
MSRP
$28,060
Invoice Price
$26,121
Destination Fee
$865
Holdback
$561
Dealer Cost
$26,425
Find the Best Price
2017 Prius v Four 5dr Wagon w/ 98 horsepower, I-4 - 1.8L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 43 MPG - Highway 39 MPG)
MSRP
$29,695
Invoice Price
$27,643
Destination Fee
$865
Holdback
$594
Dealer Cost
$27,914
Find the Best Price
2017 Prius v Five 5dr Wagon w/ 98 horsepower, I-4 - 1.8L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 43 MPG - Highway 39 MPG)
MSRP
$30,935
Invoice Price
$28,798
Destination Fee
$865
Holdback
$619
Dealer Cost
$29,044
Find the Best Price
Price Tip:
To avoid overpaying on a new Toyota Prius v, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides:
2016 Toyota Prius v Overview:
About the 2016 Toyota Prius V
Drivers love the fuel mileage of the Toyota Prius v. This hybrid is popular with people who commute long distances. It is also helpful for parents who spend hours driving kids to events. 

Key features

There are no big changes between the 2015 and 2106 Prius v. The main thing that people seem to like about the Prius v is that it has very comfortable back seats. It has a good bit of cargo space for sports gear, groceries, and other items. The technical items in the Prius v are a welcome repeat. 

Styles and trims

The 2016 Prius v has four designs that drivers can choose from including:

  • Two 
  • Three
  • Four
  • Five
Each model comes with the 1.8 Liter V8 engine with the ECVT hybrid design. 

How the 2016 Toyota Prius V drives

Test drivers say that the Prius v makes excellent transitions between the electric and gasoline power. The leg room in the front and rear seats gives occupants plenty of space to stretch out on long rides. The biggest disappointment seems to be the acceleration. The Prius v feels like it is low in power, according to reviewers. 

Fuel mileage

All four models of the 2016 Prius v gets about 44 mpg in the city. Each averages around 40 mpg on the highway. It also handles bumpy roads rather well. The Prius v is easy to maneuver too making it ideal for parking.

How to Calculate The Dealer Cost of a Toyota Prius v

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Prius v invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota Prius v Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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