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2016, 2017 Toyota Prius v Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Prius v price report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Prius v Prices - How Much is a Toyota Prius v?

2017 Prius Prime Prices: Two 5-Door Front Wheel Drive Wagon CVT w/ 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$26,675
Invoice Price
$24,833
Destination Fee
$865
Holdback
$534
Dealer Cost
$25,165
Find the Best Price

2017 Prius Prime Prices: Three 5-Door Front Wheel Drive Wagon CVT w/ 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$28,060
Invoice Price
$26,121
Destination Fee
$865
Holdback
$561
Dealer Cost
$26,425
Find the Best Price

2017 Prius Prime Prices: Four 5-Door Front Wheel Drive Wagon CVT w/ 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$29,695
Invoice Price
$27,643
Destination Fee
$865
Holdback
$594
Dealer Cost
$27,914
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2017 Prius Prime Prices: Five 5-Door Front Wheel Drive Wagon CVT w/ 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$30,935
Invoice Price
$28,798
Destination Fee
$865
Holdback
$619
Dealer Cost
$29,044
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2016 Prius Prime Five 5-Door Front Wheel Drive Wagon CVT w/ 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$30,935
Invoice Price
$28,798
Destination Fee
$835
Holdback
$619
Dealer Cost
$29,014
Find the Best Price

2016 Prius Prime Four 5-Door Front Wheel Drive Wagon CVT w/ 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$29,695
Invoice Price
$27,644
Destination Fee
$835
Holdback
$594
Dealer Cost
$27,885
Find the Best Price

2016 Prius Prime Three 5-Door Front Wheel Drive Wagon CVT w/ 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$28,060
Invoice Price
$26,121
Destination Fee
$835
Holdback
$561
Dealer Cost
$26,395
Find the Best Price

2016 Prius Prime Two 5-Door Front Wheel Drive Wagon CVT w/ 1.8L Gas/Electric Engine - 4 Cylinders
MSRP
$26,675
Invoice Price
$24,834
Destination Fee
$835
Holdback
$534
Dealer Cost
$25,136
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Prius v, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota Prius v Overview:
Features:
The 2017 Toyota Prius V mirrors the previous generation's Prius hatchback design. It offers the best of both worlds to consumers who want the sport utility vehicle (SUV) storage with the fuel economy of a Prius hybrid sedan. Also, like the Prius of yesteryear, this model provides seating for five passengers. The front drive vehicle averages 43 miles per gallon (mpg) in city driving and 39 mpg traveling on highway. 

Trims:
The 2017 Toyota Prius V has trims titled: Two, Three, Four, and Five.

Two:
With a starting price of $26,675, this is the no frills baseline trim. Basic features include the Entune Audio package and fabric-trimmed front seats. 

Three: 
Starting at $28,060, this trim offers an integrated navigation system with the Entune Premium Audio package, a driver's seat with power lumbar support, a fold flat passenger front seat, and a fold down rear center armrest.

Four:
For a few extra dollars, at $29,695, the four trim offers more interior comforts such as SofTex® trimmed heated front seats, Blutooth® phone controls, and an auto-dimming rearview mirror.

Five:
The top of the line trim has a starting price of $30,935 and LED headlights and accent lights with an automatic on/off feature, fog lights, and 17 inch alloy wheels. As part of an options package, this trim offers a panoramic view moon roof, auto high beams, and dynamic radar cruise control.

All trims feature heated power outside mirrors that can fold in, rear window wipers, and a rear spoiler.

Colors:

The 2017 Toyota Prius V offers the standard blue, gray, and red colors consistent with other Toyota models. One notable exception is the introduction of Galactic Aqua Mica which is new for 2017. Blizzard Pearl is considered a premium color for all trims and adds $395 to the cost of the vehicle. 

Driver and Passenger Experience:

Unlike its competitor, the Ford C-Max Hybrid, the acceleration of the 2017 Toyota Prius V is slow at best. Powered by two electric motors and a 1.8 liter four cylinder engine, it can accelerate from 0 to 60 miles per hour in 10.3 seconds compared to the Ford C-Max at 8.1 seconds. It can be a noisy ride in the cabin area. However, it is a practical and fuel-efficient mid size utility wagon that is a competent choice.

The interior design is inconsistent with multiple plastic materials that look to be of varying quality as well as underutilized space that resembles a void near the steering wheel. Despite these shortcomings, the vehicle offers a surprising amount of headroom for taller passengers and generous cargo space behind the rear seats. It also offers a respective brake test result by stopping in 122 feet from a 60 mph speed. 

How to Calculate The Dealer Cost of a Toyota Prius v

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Prius v invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Prius v Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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