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2015 Toyota RAV4 EV Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota RAV4 EV price report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota RAV4 EV Prices - How Much is a Toyota RAV4 EV?

2014 RAV4 EV Base SUV - L -Cyl Electric
MSRP
$49,800
Invoice Price
$47,800
Destination Fee
$885
Holdback
$996
Dealer Cost
$47,689
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Price Tip:

To avoid overpaying on a new Toyota RAV4 EV, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota RAV4 EV Overview:
N/A

How to Calculate The Dealer Cost of a Toyota RAV4 EV

Formula for Calculating Dealer Cost:

  • Example: Base Toyota RAV4 EV invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota RAV4 EV Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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