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2016, 2017 Toyota RAV4 Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota RAV4 price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.

2016 RAV4 LE 4 door FWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 31 MPG)
MSRP
$24,350
Invoice Price
$22,768
Destination Fee
$900
Holdback
$487
Dealer Cost
$23,181
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2016 RAV4 LE 4 door AWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 22 MPG - Highway 29 MPG)
MSRP
$25,750
Invoice Price
$24,077
Destination Fee
$900
Holdback
$515
Dealer Cost
$24,462
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2016 RAV4 XLE 4 door FWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 31 MPG)
MSRP
$26,270
Invoice Price
$24,562
Destination Fee
$900
Holdback
$525
Dealer Cost
$24,937
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2016 RAV4 XLE 4 door AWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 22 MPG - Highway 29 MPG)
MSRP
$27,670
Invoice Price
$25,871
Destination Fee
$900
Holdback
$553
Dealer Cost
$26,218
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2016 RAV4 SE 4 door FWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 23 MPG - Highway 30 MPG)
MSRP
$29,265
Invoice Price
$27,363
Destination Fee
$900
Holdback
$585
Dealer Cost
$27,678
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2016 RAV4 SE 4 door AWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 22 MPG - Highway 29 MPG)
MSRP
$30,665
Invoice Price
$28,672
Destination Fee
$900
Holdback
$613
Dealer Cost
$28,959
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2016 RAV4 Limited 4 door FWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 23 MPG - Highway 30 MPG)
MSRP
$31,510
Invoice Price
$29,461
Destination Fee
$900
Holdback
$630
Dealer Cost
$29,731
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2016 RAV4 Limited 4 door AWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 22 MPG - Highway 29 MPG)
MSRP
$32,910
Invoice Price
$30,770
Destination Fee
$900
Holdback
$658
Dealer Cost
$31,012
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2016 RAV4 Hybrid XLE 4 door AWD w/ 154 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 34 MPG - Highway 31 MPG)
MSRP
$28,370
Invoice Price
$26,667
Destination Fee
$900
Holdback
$567
Dealer Cost
$27,000
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2016 RAV4 Hybrid Limited 4 door AWD w/ 154 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 34 MPG - Highway 31 MPG)
MSRP
$33,610
Invoice Price
$31,593
Destination Fee
$900
Holdback
$672
Dealer Cost
$31,821
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2017 RAV4 LE 4 door FWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 31 MPG)
MSRP
$24,910
Invoice Price
$23,291
Destination Fee
$940
Holdback
$498
Dealer Cost
$23,733
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2017 RAV4 LE 4 door AWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 22 MPG - Highway 29 MPG)
MSRP
$26,310
Invoice Price
$24,600
Destination Fee
$940
Holdback
$526
Dealer Cost
$25,014
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2017 RAV4 XLE 4 door FWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 31 MPG)
MSRP
$26,830
Invoice Price
$25,086
Destination Fee
$940
Holdback
$537
Dealer Cost
$25,489
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2017 RAV4 XLE 4 door AWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 22 MPG - Highway 29 MPG)
MSRP
$28,230
Invoice Price
$26,395
Destination Fee
$940
Holdback
$565
Dealer Cost
$26,770
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2017 RAV4 Limited 4 door FWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 23 MPG - Highway 30 MPG)
MSRP
$31,830
Invoice Price
$29,761
Destination Fee
$940
Holdback
$637
Dealer Cost
$30,064
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2017 RAV4 Limited 4 door AWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 22 MPG - Highway 29 MPG)
MSRP
$33,230
Invoice Price
$31,070
Destination Fee
$940
Holdback
$665
Dealer Cost
$31,345
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2017 RAV4 Platinum 4 door FWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 23 MPG - Highway 30 MPG)
MSRP
$34,750
Invoice Price
$32,491
Destination Fee
$940
Holdback
$695
Dealer Cost
$32,736
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2017 RAV4 Platinum 4 door AWD w/ 176 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 22 MPG - Highway 29 MPG)
MSRP
$36,150
Invoice Price
$33,800
Destination Fee
$940
Holdback
$723
Dealer Cost
$34,017
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2017 RAV4 Hybrid LE Plus 4 door AWD w/ 154 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 34 MPG - Highway 31 MPG)
MSRP
$27,910
Invoice Price
$26,237
Destination Fee
$940
Holdback
$558
Dealer Cost
$26,619
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2017 RAV4 Hybrid XLE 4 door AWD w/ 154 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 34 MPG - Highway 31 MPG)
MSRP
$29,030
Invoice Price
$27,288
Destination Fee
$940
Holdback
$581
Dealer Cost
$27,647
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2017 RAV4 Hybrid Limited 4 door AWD w/ 154 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 34 MPG - Highway 31 MPG)
MSRP
$34,030
Invoice Price
$31,988
Destination Fee
$940
Holdback
$681
Dealer Cost
$32,247
Find the Best Price
Price Tip:
To avoid overpaying on a new Toyota RAV4, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides:
2016 Toyota RAV4 Overview:
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How to Calculate The Dealer Cost of a Toyota RAV4

Formula for Calculating Dealer Cost:

  • Example: Base Toyota RAV4 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota RAV4 Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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