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2016, 2017 Toyota Sienna Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Sienna price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.

2016 Sienna L 7 Passenger 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$28,850
Invoice Price
$26,687
Destination Fee
$940
Holdback
$577
Dealer Cost
$27,050
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2016 Sienna LE 8 Passenger 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$31,640
Invoice Price
$29,267
Destination Fee
$940
Holdback
$633
Dealer Cost
$29,574
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2016 Sienna LE 7 Passenger Mobility 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$31,840
Invoice Price
$29,452
Destination Fee
$940
Holdback
$637
Dealer Cost
$29,755
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2016 Sienna LE 7 Passenger 4 door AWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 16 MPG - Highway 23 MPG)
MSRP
$34,180
Invoice Price
$31,618
Destination Fee
$940
Holdback
$684
Dealer Cost
$31,874
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2016 Sienna SE 8 Passenger 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$35,210
Invoice Price
$32,569
Destination Fee
$940
Holdback
$704
Dealer Cost
$32,805
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2016 Sienna XLE 8 Passenger 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$35,410
Invoice Price
$32,577
Destination Fee
$940
Holdback
$708
Dealer Cost
$32,809
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2016 Sienna XLE 7 Passenger 4 door AWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 16 MPG - Highway 23 MPG)
MSRP
$37,620
Invoice Price
$34,609
Destination Fee
$940
Holdback
$752
Dealer Cost
$34,797
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2016 Sienna LE 7 Passenger Auto Access Seat 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$37,655
Invoice Price
$34,831
Destination Fee
$940
Holdback
$753
Dealer Cost
$35,018
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2016 Sienna XLE Premium 8 Passenger 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$38,605
Invoice Price
$35,385
Destination Fee
$940
Holdback
$772
Dealer Cost
$35,553
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2016 Sienna SE Premium 8 Passenger 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$39,930
Invoice Price
$36,935
Destination Fee
$940
Holdback
$799
Dealer Cost
$37,076
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2016 Sienna XLE Premium 7 Passenger 4 door AWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 16 MPG - Highway 23 MPG)
MSRP
$40,815
Invoice Price
$37,548
Destination Fee
$940
Holdback
$816
Dealer Cost
$37,672
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2016 Sienna XLE 7 Passenger Auto Access Seat 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$41,245
Invoice Price
$37,945
Destination Fee
$940
Holdback
$825
Dealer Cost
$38,060
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2016 Sienna Limited 7 Passenger 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$41,900
Invoice Price
$38,547
Destination Fee
$940
Holdback
$838
Dealer Cost
$38,649
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2016 Sienna Limited 7 Passenger 4 door AWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 16 MPG - Highway 23 MPG)
MSRP
$43,040
Invoice Price
$39,595
Destination Fee
$940
Holdback
$861
Dealer Cost
$39,674
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2016 Sienna Limited Premium 7 Passenger 4 door FWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 25 MPG)
MSRP
$45,270
Invoice Price
$41,646
Destination Fee
$940
Holdback
$905
Dealer Cost
$41,681
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2016 Sienna Limited Premium 7 Passenger 4 door AWD Passenger Van w/ 266 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 16 MPG - Highway 23 MPG)
MSRP
$46,410
Invoice Price
$42,694
Destination Fee
$940
Holdback
$928
Dealer Cost
$42,706
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2017 Sienna L 7 Passenger 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$29,750
Invoice Price
$27,519
Destination Fee
$940
Holdback
$595
Dealer Cost
$27,864
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2017 Sienna LE 8 Passenger 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$32,540
Invoice Price
$30,100
Destination Fee
$940
Holdback
$651
Dealer Cost
$30,389
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2017 Sienna LE 7 Passenger Mobility 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$32,740
Invoice Price
$30,284
Destination Fee
$940
Holdback
$655
Dealer Cost
$30,569
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2017 Sienna LE 7 Passenger 4 door AWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 24 MPG)
MSRP
$35,080
Invoice Price
$32,449
Destination Fee
$940
Holdback
$702
Dealer Cost
$32,687
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2017 Sienna SE 8 Passenger 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$36,110
Invoice Price
$33,402
Destination Fee
$940
Holdback
$722
Dealer Cost
$33,620
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2017 Sienna XLE 8 Passenger 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$36,310
Invoice Price
$33,406
Destination Fee
$940
Holdback
$726
Dealer Cost
$33,620
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2017 Sienna XLE 7 Passenger 4 door AWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 24 MPG)
MSRP
$38,520
Invoice Price
$35,438
Destination Fee
$940
Holdback
$770
Dealer Cost
$35,608
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2017 Sienna LE 7 Passenger Auto Access Seat 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$38,555
Invoice Price
$35,663
Destination Fee
$940
Holdback
$771
Dealer Cost
$35,832
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2017 Sienna XLE Premium 8 Passenger 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$39,505
Invoice Price
$36,345
Destination Fee
$940
Holdback
$790
Dealer Cost
$36,495
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2017 Sienna SE Premium 8 Passenger 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$40,830
Invoice Price
$37,766
Destination Fee
$940
Holdback
$817
Dealer Cost
$37,889
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2017 Sienna XLE Premium 7 Passenger 4 door AWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 24 MPG)
MSRP
$41,715
Invoice Price
$38,377
Destination Fee
$940
Holdback
$834
Dealer Cost
$38,483
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2017 Sienna XLE 7 Passenger Auto Access Seat 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$42,145
Invoice Price
$38,773
Destination Fee
$940
Holdback
$843
Dealer Cost
$38,870
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2017 Sienna Limited 7 Passenger 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$42,800
Invoice Price
$39,375
Destination Fee
$940
Holdback
$856
Dealer Cost
$39,459
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2017 Sienna Limited 7 Passenger 4 door AWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 24 MPG)
MSRP
$43,940
Invoice Price
$40,423
Destination Fee
$940
Holdback
$879
Dealer Cost
$40,484
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2017 Sienna Limited Premium 7 Passenger 4 door FWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 19 MPG - Highway 27 MPG)
MSRP
$46,170
Invoice Price
$42,475
Destination Fee
$940
Holdback
$923
Dealer Cost
$42,492
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2017 Sienna Limited Premium 7 Passenger 4 door AWD Passenger Van w/ 296 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 18 MPG - Highway 24 MPG)
MSRP
$47,310
Invoice Price
$43,523
Destination Fee
$940
Holdback
$946
Dealer Cost
$43,517
Find the Best Price
Price Tip:
To avoid overpaying on a new Toyota Sienna, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides:
2016 Toyota Sienna Overview:
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How to Calculate The Dealer Cost of a Toyota Sienna

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Sienna invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota Sienna Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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