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2017 Toyota Tacoma 4X2 Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Tacoma price report below does not include rebates or incentives. See Toyota Rebates and Incentives.
For a 4WD Tacoma, See the Toyota Tacoma 4WD Price Report.

Select a 2WD Access or Double Cab below:

Tacoma 2WD Access Cab prices
Tacoma 2WD Double Cab Prices

Tacoma Access Cab Prices

2017 Access Cab SR Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$24,320
Invoice Price
$22,800
Destination Fee
$940
Holdback
$486
Dealer Cost
$23,254
Find the Best Price

2017 Access Cab SR Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$25,930
Invoice Price
$24,310
Destination Fee
$940
Holdback
$519
Dealer Cost
$24,731
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2017 Access Cab SR5 Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$26,405
Invoice Price
$24,754
Destination Fee
$940
Holdback
$528
Dealer Cost
$25,166
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2017 Access Cab SR5 Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$28,900
Invoice Price
$27,073
Destination Fee
$940
Holdback
$578
Dealer Cost
$27,435
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2017 Access Cab TRD Sport Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$30,685
Invoice Price
$28,768
Destination Fee
$940
Holdback
$614
Dealer Cost
$29,094
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Tacoma Double Cab Prices

2017 Double Cab SR Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$25,150
Invoice Price
$23,299
Destination Fee
$940
Holdback
$503
Dealer Cost
$23,736
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2017 Double Cab SR5 Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$27,295
Invoice Price
$25,307
Destination Fee
$940
Holdback
$546
Dealer Cost
$25,701
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2017 Double Cab SR5 Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$29,890
Invoice Price
$27,690
Destination Fee
$940
Holdback
$598
Dealer Cost
$28,032
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2017 Double Cab SR5 Tacoma Prices Prices w/ Long Bed RWD, 4-Door, Automatic Pickup
MSRP
$30,390
Invoice Price
$28,154
Destination Fee
$940
Holdback
$608
Dealer Cost
$28,486
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2017 Double Cab TRD Offroad Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$31,940
Invoice Price
$29,591
Destination Fee
$940
Holdback
$639
Dealer Cost
$29,892
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2017 Double Cab TRD Sport Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$31,940
Invoice Price
$29,592
Destination Fee
$940
Holdback
$639
Dealer Cost
$29,893
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2017 Double Cab TRD Sport Tacoma Prices Prices w/ Long Bed RWD, 4-Door, Automatic Pickup
MSRP
$32,440
Invoice Price
$30,055
Destination Fee
$940
Holdback
$649
Dealer Cost
$30,346
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2017 Double Cab Limited Tacoma Prices Prices w/ RWD, 4-Door, Automatic Pickup
MSRP
$35,920
Invoice Price
$33,276
Destination Fee
$940
Holdback
$718
Dealer Cost
$33,498
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Tacoma, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota Tacoma Overview:
Engineered to handle light-duty tasks, the 2017 Toyota Tacoma is a pickup truck that offers two gas engines and three transmissions. Available with the Multi-Terrain Select and Active Traction Control, this vehicle is suitable for off-road navigation. The Tacoma's technology highlights include the Entune infotainment system with navigation, HD Radio and SiriusXM Satellite Radio.

Trims

The body styles for the Toyota Tacoma include the Access Cab and Double Cab. Depending on the cab, bed length and drivetrain, the base SR trim starts at more than $24,000. Available with advanced mechanical installations, the TRD PRO model costs over $40,000. Optional installations for the Tacoma include the Utility Package, Premium & Technology Package and Convenience Package.

Performance

When equipped with a 2.7 L I-4 engine, the Toyota Tacoma gets up to 160 horsepower and 180 pound-feet of torque. Using the Atkinson Cycle, the 3.5 L V6 engine pumps out a maximum of 280 hp and 265 lb-ft of torque. A six-speed manual transmission system and five-speed manual transmission system are available for this pickup truck. A switch can be used to quickly start or stop the clutch. For easier shifting, the driver should select an automatic transmission system that follows an electronically controlled sequence for six gears.

The Tacoma comes standard with a part-time 4WD system that includes an electronically controlled transfer case. This advanced drivetrain has an automatic limited-slip differential (Auto LSD) that improves handling on rough and slippery surfaces. The Auto LSD is also integrated into the rear-wheel drive. For even better off-road performance, this Toyota should be equipped with the Active Traction Control technology.

Efficiency

Combustion in the 2017 Toyota Tacoma begins when the Variable Valve Timing-intelligent Wide initiates the intake stroke. The Variable Valve Timing with intelligence technology controls the exhaust cycle. These innovative timing mechanisms play a big role in helping the vehicle achieve a fuel economy of 23 MPG on the highway and 18 MPG in the city.

Technology

With the tap or swipe of a 7-inch touch screen, the driver can access the Entune multimedia system in the Toyota Tacoma. Reliable guidance is provided by a GPS navigation system and traffic updates on HD Radio. Connected to SiriusXM Satellite Radio, the six-speaker JBL GreenEdge sound system produces great acoustics inside the cabin.

Capability

With the proper configuration, the 2017 Toyota Tacoma is capable of towing a conventional trailer that weighs up to 6,800 pounds. The Trailer Sway Control technology helps the driver maintain precise control of an attached trailer. This versatile truck also supports a maximum payload of just under 1,500 pounds. Featuring four adjustable tie-down cleats, the deck rail system is designed to carry a variety of heavy items.

This Toyota truck has the Multi-Terrain Select System that includes five modes for off-road cruising. The Hill Start Assist Control makes it easy to drive against steep gradients. Capable of adjusting the brakes and throttle, the Crawl Control technology further improves the vehicle's off-road attributes. Additionally, the Bilstein shocks and FOX shocks ensure a smooth ride on rugged landscapes.

How to Calculate The Dealer Cost of a Toyota Tacoma

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Tacoma invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Tacoma Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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