2023 Toyota Tacoma 4X2 MSRP vs Invoice vs True Dealer Cost

The Toyota Tacoma Price Guide Below Includes:

The Toyota Tacoma pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

For a 4WD Tacoma, See the Toyota Tacoma 4WD Price Report.

Select a 2WD Access or Double Cab below:

• Tacoma 2WD Access Cab prices
• Tacoma 2WD Double Cab Prices

4X2 Toyota Tacoma Access Cab

2023 Tacoma Access Cab - Trim: 4-Cylinder SR, 2-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.

MSRP

$27,250

Invoice Price

$25,547

Destination Fee

$1,335

Holdback

$545

Dealer Cost

$26,337

2023 Tacoma Access Cab - Trim: 4-Cylinder SR5, 2-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.

MSRP

$29,040

Invoice Price

$27,224

Destination Fee

$1,335

Holdback

$581

Dealer Cost

$27,978

2023 Tacoma Access Cab - Trim: V6 SR, 2-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.

MSRP

$29,510

Invoice Price

$27,666

Destination Fee

$1,335

Holdback

$590

Dealer Cost

$28,411

2023 Tacoma Access Cab - Trim: V6 SR5, 2-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.

MSRP

$32,485

Invoice Price

$30,454

Destination Fee

$1,335

Holdback

$650

Dealer Cost

$31,139

2023 Tacoma Access Cab - Trim: V6 TRD Sport, 2-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.

MSRP

$34,160

Invoice Price

$32,024

Destination Fee

$1,335

Holdback

$683

Dealer Cost

$32,676

Tacoma Double Cab Prices

2023 Tacoma Double Cab - Trim: Double Cab, SR, 4-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.

MSRP

$28,080

Invoice Price

$26,013

Destination Fee

$1,335

Holdback

$562

Dealer Cost

$26,786

2023 Tacoma Double Cab - Trim: Double Cab, SR5, 4-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.

MSRP

$29,930

Invoice Price

$27,727

Destination Fee

$1,335

Holdback

$599

Dealer Cost

$28,463

2023 Tacoma Double Cab - Trim: Double Cab, SR5, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.

MSRP

$33,630

Invoice Price

$31,154

Destination Fee

$1,335

Holdback

$673

Dealer Cost

$31,816

2023 Tacoma Double Cab - Trim: Double Cab, Automatic, Long Bed SR5, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.

MSRP

$34,130

Invoice Price

$31,619

Destination Fee

$1,335

Holdback

$683

Dealer Cost

$32,271

2023 Tacoma Double Cab - Trim: Double Cab, TRD Sport, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.

MSRP

$35,415

Invoice Price

$32,807

Destination Fee

$1,335

Holdback

$708

Dealer Cost

$33,434

2023 Tacoma Double Cab - Trim: Double Cab, TRD Offroad, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.

MSRP

$35,440

Invoice Price

$32,830

Destination Fee

$1,335

Holdback

$709

Dealer Cost

$33,456

2023 Tacoma Double Cab - Trim: Double Cab, Automatic, Long Bed TRD Sport, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.

MSRP

$35,915

Invoice Price

$33,272

Destination Fee

$1,335

Holdback

$718

Dealer Cost

$33,889

2023 Tacoma Double Cab - Trim: Double Cab, Limited, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.

MSRP

$40,005

Invoice Price

$37,060

Destination Fee

$1,335

Holdback

$800

Dealer Cost

$37,595

Price Tip:

To find the best possible price on a new Toyota Tacoma, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds, Rydeshopper, CarsDirect, Motortrend & J.D Power

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

How to Calculate The Dealer Cost of a Toyota Tacoma

Formula for Calculating Dealer Cost:

Example: Base Toyota Tacoma invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Tacoma MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.