2024 Toyota Tundra 2WD MSRP vs Invoice vs True Dealer Cost

2024 Toyota Tundra 2WD Invoice Price Guide - Holdback - Dealer Cost - MSRP

Starting at $41,815

Get Your Price

The Toyota Tundra 4x2 Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,850] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

For a 4WD Tundra, See the Toyota Tundra 4WD Price Report.

Select a 4WD Regular, Double or Double Cab below:

• Tundra 2WD Double Cab
• Tundra 2WD Crew Max

Tundra Double Cab

Models	MSRP	Invoice	Dealer Cost
6.5-ft Standard Bed SR 3.5L \| 6 Cyl. \| Automatic \| RWD	$41,815	$38,819	$37,565
8.1-ft Long Bed SR 3.5L \| 6 Cyl. \| Automatic \| RWD	$42,145	$39,123	$37,859
6.5-ft Standard Bed SR5 3.5L \| 6 Cyl. \| Automatic \| RWD	$47,350	$43,939	$42,519
8.1-ft Long Bed SR5 3.5L \| 6 Cyl. \| Automatic \| RWD	$48,660	$45,149	$43,689
6.5-ft Standard Bed Limited 3.5L \| 6 Cyl. \| Automatic \| RWD	$53,705	$49,816	$48,205

Tundra Crew Max

Models	MSRP	Invoice	Dealer Cost
5.5-ft Short Bed SR 3.5L \| 6 Cyl. \| Automatic \| RWD	$43,865	$40,714	$39,398
5.5-ft Short Bed SR5 3.5L \| 6 Cyl. \| Automatic \| RWD	$49,400	$45,834	$44,352
6.5-ft Standard Bed SR5 3.5L \| 6 Cyl. \| Automatic \| RWD	$50,710	$47,046	$45,525
5.5-ft Short Bed Limited 3.5L \| 6 Cyl. \| Automatic \| RWD	$55,755	$51,713	$50,040
6.5-ft Standard Bed Limited 3.5L \| 6 Cyl. \| Automatic \| RWD	$56,085	$52,018	$50,335
5.5-ft Short Bed Platinum 3.5L \| 6 Cyl. \| Automatic \| RWD	$63,625	$58,993	$57,084
6.5-ft Standard Bed Platinum 3.5L \| 6 Cyl. \| Automatic \| RWD	$63,955	$59,298	$57,379
5.5-ft Short Bed 1794 Edition 3.5L \| 6 Cyl. \| Automatic \| RWD	$64,310	$59,625	$57,696
6.5-ft Standard Bed 1794 Edition 3.5L \| 6 Cyl. \| Automatic \| RWD	$64,640	$59,931	$57,992

Price Tip:

To find the best possible price on a new Toyota Tundra 2WD, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds, Rydeshopper, CarsDirect, Motortrend & J.D Power

These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.

How to Calculate The Dealer Cost of a Toyota Tundra 2WD:

Formula for Calculating Dealer Cost:

Example: Base Toyota Tundra 2WD invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Toyota Tundra 2WD MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.