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2015, 2016 Toyota Yaris Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Yaris price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.
2016 Yaris L Liftback 3dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 37
MSRP
$14,895
Invoice Price
$14,299
Destination Fee
$835
Holdback
$298
Dealer Cost
$14,836
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2016 Yaris L Liftback 5dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 36
MSRP
$15,995
Invoice Price
$15,355
Destination Fee
$835
Holdback
$320
Dealer Cost
$15,870
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2016 Yaris LE Liftback 3dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 36
MSRP
$16,555
Invoice Price
$15,893
Destination Fee
$835
Holdback
$331
Dealer Cost
$16,397
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2016 Yaris LE Liftback 5dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 36
MSRP
$16,930
Invoice Price
$16,253
Destination Fee
$835
Holdback
$339
Dealer Cost
$16,749
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2016 Yaris SE Liftback 5dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 37
MSRP
$16,870
Invoice Price
$16,193
Destination Fee
$835
Holdback
$337
Dealer Cost
$16,691
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2015 Yaris L Liftback 3dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 37
MSRP
$14,845
Invoice Price
$14,251
Destination Fee
$835
Holdback
$297
Dealer Cost
$14,789
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2015 Yaris L Liftback 5dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 36
MSRP
$15,945
Invoice Price
$15,307
Destination Fee
$835
Holdback
$319
Dealer Cost
$15,823
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2015 Yaris LE Liftback 3dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 36
MSRP
$16,505
Invoice Price
$15,845
Destination Fee
$835
Holdback
$330
Dealer Cost
$16,350
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2015 Yaris LE Liftback 5dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 36
MSRP
$16,880
Invoice Price
$16,206
Destination Fee
$835
Holdback
$338
Dealer Cost
$16,703
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2015 Yaris SE Liftback 5dr 1.5L I4 106 hp - 4 cyl. MPG: Highway: 30 / City: 37
MSRP
$16,820
Invoice Price
$16,144
Destination Fee
$835
Holdback
$336
Dealer Cost
$16,643
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Price Tip:
To avoid overpaying on a new Toyota Yaris, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides:
2016 Toyota Yaris Overview:
About the 2016 Toyota Yaris
The 2016 Toyota Yaris is a subcompact hatchpack from Japan but with obvious influence from Europe. Originally, the Yaris was made so that it could easily navigate the tight streets in French and German cities, which means it places the most priority on efficiency and maneuverability. Though it doesn't go out of its way to be flashy, that doesn't mean the Yaris is without its thrilling options. For 2016, the Yaris is unchanged from last year. 

As noted, the 2016 Toyota Yaris is a subcompact hatchback available in either a two- or four-door body style. Both bodies are options for the L and LE trims, but the SE trim can only come with a four-door setup. 

The fuel economy for a Yaris equipped with manual transmission is 30/37/33, and a small dip occurs with the automatic, resulting in 30/36/32. While they may not lead the class, the numbers remain solid for the Yaris. 

Still, it's not a very sporty vehicle. With just over 100 horses and acceleration that performs marginally, it's safe to say the engine is merely sufficient. It has enough to maintain the flow of suburbia, and it'll take the Yaris down the highway, but it's not as muscular as the rest of the competition. Using just a four-speed automatic transmission does not help the equation either. If you're comfortable with a manual transmission, it's a better idea to opt for it for both the fuel economy and the acceleration.

Overall, the Yaris is a smooth ride otherwise. The larger wheel package for the SE further improves handling and braking, but they're not necessary upgrades.

How to Calculate The Dealer Cost of a Toyota Yaris

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Yaris invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota Yaris Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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