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2016, 2017 Toyota Yaris Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Yaris price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.

2016 Yaris L 3dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 37 MPG)
MSRP
$14,895
Invoice Price
$14,299
Destination Fee
$865
Holdback
$298
Dealer Cost
$14,866
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2016 Yaris L 5dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 36 MPG)
MSRP
$15,995
Invoice Price
$15,355
Destination Fee
$865
Holdback
$320
Dealer Cost
$15,900
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2016 Yaris LE 3dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 36 MPG)
MSRP
$16,555
Invoice Price
$15,893
Destination Fee
$865
Holdback
$331
Dealer Cost
$16,427
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2016 Yaris SE 5dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 37 MPG)
MSRP
$16,870
Invoice Price
$16,193
Destination Fee
$865
Holdback
$337
Dealer Cost
$16,721
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2016 Yaris LE 5dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 36 MPG)
MSRP
$16,930
Invoice Price
$16,253
Destination Fee
$865
Holdback
$339
Dealer Cost
$16,779
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2017 Yaris L 3dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 36 MPG)
MSRP
$15,250
Invoice Price
$14,641
Destination Fee
$865
Holdback
$305
Dealer Cost
$15,201
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2017 Yaris L 5dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 35 MPG)
MSRP
$16,375
Invoice Price
$15,721
Destination Fee
$865
Holdback
$328
Dealer Cost
$16,259
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2017 Yaris LE 3dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 35 MPG)
MSRP
$16,910
Invoice Price
$16,234
Destination Fee
$865
Holdback
$338
Dealer Cost
$16,761
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2017 Yaris SE 5dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 36 MPG)
MSRP
$17,200
Invoice Price
$16,510
Destination Fee
$865
Holdback
$344
Dealer Cost
$17,031
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2017 Yaris LE 5dr Liftback w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 30 MPG - Highway 35 MPG)
MSRP
$17,285
Invoice Price
$16,593
Destination Fee
$865
Holdback
$346
Dealer Cost
$17,112
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2017 Yaris iA Base 4 door car w/ 106 horsepower, I-4 - 1.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: Coming Soon)
MSRP
$15,950
Invoice Price
$15,313
Destination Fee
$865
Holdback
$319
Dealer Cost
$15,859
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Price Tip:
To avoid overpaying on a new Toyota Yaris, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides:
2016 Toyota Yaris Overview:
About the 2016 Toyota Yaris
The 2016 Toyota Yaris is a subcompact hatchpack from Japan but with obvious influence from Europe. Originally, the Yaris was made so that it could easily navigate the tight streets in French and German cities, which means it places the most priority on efficiency and maneuverability. Though it doesn't go out of its way to be flashy, that doesn't mean the Yaris is without its thrilling options. For 2016, the Yaris is unchanged from last year. 

As noted, the 2016 Toyota Yaris is a subcompact hatchback available in either a two- or four-door body style. Both bodies are options for the L and LE trims, but the SE trim can only come with a four-door setup. 

The fuel economy for a Yaris equipped with manual transmission is 30/37/33, and a small dip occurs with the automatic, resulting in 30/36/32. While they may not lead the class, the numbers remain solid for the Yaris. 

Still, it's not a very sporty vehicle. With just over 100 horses and acceleration that performs marginally, it's safe to say the engine is merely sufficient. It has enough to maintain the flow of suburbia, and it'll take the Yaris down the highway, but it's not as muscular as the rest of the competition. Using just a four-speed automatic transmission does not help the equation either. If you're comfortable with a manual transmission, it's a better idea to opt for it for both the fuel economy and the acceleration.

Overall, the Yaris is a smooth ride otherwise. The larger wheel package for the SE further improves handling and braking, but they're not necessary upgrades.

How to Calculate The Dealer Cost of a Toyota Yaris

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Yaris invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota Yaris Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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