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2015, 2016 Volkswagen Touareg Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2015 Volkswagen Touareg Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Volkswagen Touareg price report below does not include rebates or incentives.
View Volkswagen Rebates and Incentives.
2016 Touareg TDI Executive 4 Door AWD 4MOTION 3.0L V6 - diesel fuel 240 hp - 6 cyl. MPG: Highway: 21 / City: 29
MSRP
$63,245
Invoice Price
$60,145
Destination Fee
$910
Holdback
$1,265
Dealer Cost
$59,790
Find the Best Price
2016 Touareg TDI Lux 4 Door AWD 4MOTION 3.0L V6 - diesel fuel 240 hp - 6 cyl. MPG: Highway: 21 / City: 29
MSRP
$54,950
Invoice Price
$52,258
Destination Fee
$910
Holdback
$1,099
Dealer Cost
$52,069
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2016 Touareg TDI Sport w/Technology 4 Door AWD 4MOTION 3.0L V6 - diesel fuel 240 hp - 6 cyl. MPG: Highway: 21 / City: 29
MSRP
$50,245
Invoice Price
$47,782
Destination Fee
$910
Holdback
$1,005
Dealer Cost
$47,687
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2016 Touareg VR6 Executive 4 Door AWD 4MOTION 3.6L V6 280 hp - 6 cyl. MPG: Highway: 17 / City: 23
MSRP
$59,745
Invoice Price
$56,817
Destination Fee
$910
Holdback
$1,195
Dealer Cost
$56,532
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2016 Touareg VR6 Lux 4 Door AWD 4MOTION 3.6L V6 280 hp - 6 cyl. MPG: Highway: 17 / City: 23
MSRP
$51,450
Invoice Price
$48,930
Destination Fee
$910
Holdback
$1,029
Dealer Cost
$48,811
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2016 Touareg VR6 Sport 4 Door AWD 4MOTION 3.6L V6 280 hp - 6 cyl. MPG: Highway: 17 / City: 23
MSRP
$42,705
Invoice Price
$40,613
Destination Fee
$910
Holdback
$854
Dealer Cost
$40,669
Find the Best Price
2015 Touareg TDI Executive 4 Door AWD 4MOTION 3.0L V6 - diesel fuel 240 hp - 6 cyl. MPG: Highway: 20 / City: 29
MSRP
$62,200
Invoice Price
$59,153
Destination Fee
$910
Holdback
$1,244
Dealer Cost
$58,819
Find the Best Price
2015 Touareg TDI Lux 4 Door AWD 4MOTION 3.0L V6 - diesel fuel 240 hp - 6 cyl. MPG: Highway: 20 / City: 29
MSRP
$56,670
Invoice Price
$53,893
Destination Fee
$910
Holdback
$1,133
Dealer Cost
$53,670
Find the Best Price
2015 Touareg TDI Sport w/Technology 4 Door AWD 4MOTION 3.0L V6 - diesel fuel 240 hp - 6 cyl. MPG: Highway: 20 / City: 29
MSRP
$52,245
Invoice Price
$49,684
Destination Fee
$910
Holdback
$1,045
Dealer Cost
$49,549
Find the Best Price
2015 Touareg V6 Executive 4 Door AWD 4MOTION 3.6L V6 280 hp - 6 cyl. MPG: Highway: 17 / City: 23
MSRP
$58,700
Invoice Price
$55,825
Destination Fee
$910
Holdback
$1,174
Dealer Cost
$55,561
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2015 Touareg V6 Lux 4 Door AWD 4MOTION 3.6L V6 280 hp - 6 cyl. MPG: Highway: 17 / City: 23
MSRP
$53,170
Invoice Price
$50,564
Destination Fee
$910
Holdback
$1,063
Dealer Cost
$50,411
Find the Best Price
2015 Touareg V6 Sport 4 Door AWD 4MOTION 3.6L V6 280 hp - 6 cyl. MPG: Highway: 17 / City: 23
MSRP
$44,705
Invoice Price
$42,515
Destination Fee
$910
Holdback
$894
Dealer Cost
$42,531
Find the Best Price
2015 Touareg Hybrid V6 4 Door AWD 4MOTION 3.0L V6 333 hp - 6 cyl. MPG: Highway: 20 / City: 24
MSRP
$66,995
Invoice Price
$63,713
Destination Fee
$910
Holdback
$1,340
Dealer Cost
$63,283
Find the Best Price
Price Tip:
To avoid overpaying on a new Volkswagen Touareg, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Volkswagen Price Guides:
2016 Volkswagen Touareg Overview:
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How to Calculate The Dealer Cost of a Volkswagen Touareg:

Formula for Calculating Dealer Cost:

  • Example: Base Volkswagen Touareg invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here.)

Note: All Volkswagen Touareg Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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