Car Buying Strategies

2021 Audi A8, S8 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2021 Audi A8, S8 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 A8 L - Style: 55 TFSI quattro - 4 Dr Sedan w/AWD. Powered by a 3 L, 6 Cylinder, Gas Engine w/Automatic Transmission
Invoice Price
Destination Fee
Dealer Cost
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2021 A8 L - Style: 60 TFSI quattro - 4 Dr Sedan w/AWD. Powered by a 4 L, 8 Cylinder, Gas Engine w/Automatic Transmission
Invoice Price
Destination Fee
Dealer Cost
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2021 S8 - Style: 4.0 quattro Tiptronic - 4 Dr Sedan w/AWD. Powered by a 4 L, 8 Cylinder, Gas Engine w/Automatic Transmission
Invoice Price
Destination Fee
Dealer Cost
Find the Best Price
Price Tip:
To avoid overpaying on a new Audi A8, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
Audi A8 Overview:

What’s New for 2020?

As a full-size sedan in the luxury class, the 2020 Audi A8 L is equipped with sophisticated amenities and powerful mechanical hardware. From a quad-zone climate control system to a dual-display infotainment system, this executive-style car sets high standards in technology and comfort. Drivers can also add a handful of intelligent safety features from the Driver Assist Package. Plenty of other optional amenities are included in the Rear Seat Connectivity, Luxury, Lighting and Cold Weather packages.


Running on a turbocharged engine block, the 2020 Audi A8 L base model has the 55 TFSI label. Next on the lineup is the 60 TFSI edition, which is more powerful and dynamic. Displaying the 60 TFSI e badge, the high-level model offers remarkable efficiency and power thanks to a plug-in hybrid powertrain. Some rich exterior paint options for all trims include Navarra Blue Metallic, Seville Red, Moonlight Blue and Terra Gray.


The optional Executive Package adds 22-way power front seats to the 2020 Audi A8 L. Some exclusive features in these ergonomic seats include massages, lumbar support, heating and ventilation. This optional bundle also comes with a heated steering wheel and ambient lighting. The leather upholstery in this high-end Audi sedan is available in the Valetta and Nappa designs.

Black Alcantara headliners and black cloth inserts accentuate the premium seats. This executive-style sedan also has natural wood inlays with the Gray Brown Eucalyptus design. The interior can be decorated with the wood inlays that have the Fine Grain Ash texture.


When it comes to electronic technology, the 2020 A8 L offers lots of industry-leading amenities, such as the MMI system with an upper 10.1-inch display and lower 8.6-inch monitor. The driver will also see key information on the 12.3-inch Audi Virtual Cockpit Plus. Amazon Alexa is conveniently integrated into the all-new MMI platform. There are also lots of new and updated digital services in the Audi Connect Prime and CARE suites. Smartphone-ready portals in the MMI system include Apple CarPlay and Android Auto.

Manufactured by Bang & Olufsen, 17 speakers are standard in the 2020 Audi A8 L. Coming from the 3D Premium series, this exclusive sound system generates up to 730 acoustic watts. A 16-channel digital amplifier optimizes the clarity of songs on SiriusXM All Access and HD Radio. Two USB ports are conveniently set up in the front for quick charging of mobile devices. A signal booster and wireless phone charger are part of the signature Audi Box.


Featuring the Audi Sport design, 21-inch wheels are optional on the 2020 Audi A8 L. In addition to having the exclusive Evo label, these premium wheels are decorated with a black polished finish. Part of the Lighting Package, the LED headlamps have the HD Matrix design for stunning styling and extra visibility. This optional bundle includes the OLED headlamps with animations and headlight washers. Additionally, this lavish Audi sedan boasts the trademark Singleframe front grille.


The Driver Assistance Package in the 2020 Audi A8 L includes some of the industry's most sophisticated active safety technologies. Optimized for urban areas, the Traffic Jam Assist and Intersection Assist lower the potential for accidents. The Predictive Efficiency Assist is another function that may reduce the risk of a crash. This lavish Audi sedan offers the Adaptive Cruise Assist for smooth commutes on freeways. When navigating unfamiliar routes, the driver will also appreciate the cues from the Traffic Sign Recognition.

Featuring up to two dozen sensors, the Audi Pre Sense 360 precisely analyzes the driver's risk of getting into an accident. The all-new Virtual 360-Degree Cameras capture multiple views of the car at the same time. Front and rear acoustic sensors also provide good guidance for parking in parallel and perpendicular configurations. With prompt leverage from the Audi Active Lane Assist, the driver might avoid a side collision. This all-new driving aide is paired with the Emergency Assist function.

Driving Experience / Driving Impressions

The 2020 Audi A8 L extracts up to 335 horsepower and 369 pound-feet of torque from the 3.0 L TFSI V6 engine block. With additional output from the 14.1-kWh lithium-ion battery, this luxury sedan gets up to 443 hp and 516 lb-ft. Also featuring the TFSI design, the 4.0 L V8 engine generates a maximum of 453 hp and 487 lb-ft. Additionally, the 48-volt Mild Hybrid Electric Vehicle technology is integrated into this high-end vehicle.

When equipped with the plug-in hybrid system, the 2020 A8 L accelerates from 0 to 60 MPH in 4.5 seconds. All trims reach a top track speed of 130 MPH on paved surfaces. When running on electrical power, this lavish Audi sedan attains a top speed of 84 MPH on the freeway. Running on the Tiptronic technology, an eight-speed auto transmission system drives this high-end car. A standard all-wheel drive from the Quattro series generates good traction on wet or dry roads. If equipped with the Predictive Active Suspension and Dynamic All-Wheel Steering, this Audi sedan offers best-in-class handling.

Fuel Economy / MPG

Premium unleaded gasoline is recommended for the 2020 Audi A8 L. When fitted with the entry-level 3.0 L turbo engine, this luxury sedan gets up to 26 MPG on the highway and 21 MPG in the city. The 4.0 L V8 turbo powertrain has a fuel economy of 23 MPG on the highway and 18 MPG in the city. Both signature engines draw gas from a 21.7-gallon tank. The plug-in hybrid powertrain is paired with a tank that holds up to 17.2 gallons of fuel.
How to Calculate The Dealer Cost of an Audi A8:

Formula for Calculating Dealer Cost:

  • Example: Base Audi A8 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi A8 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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