Car Buying Strategies

2020 Audi R8 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Audi R8 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

2020 R8 Coupe Trim: 2-Door V10 5.2 quattro S tronic Automatic Coupe. Powered by a 5.2L 10 Cylinder w/AWD - Gas Engine
Invoice Price
Destination Fee
Dealer Cost
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2020 R8 Coupe Trim: 2-Door V10 Performance 5.2 quattro S tronic Automatic Coupe. Powered by a 5.2L 10 Cylinder w/AWD - Gas Engine
Invoice Price
Destination Fee
Dealer Cost
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2020 R8 Spyder Trim: 2-Door V10 5.2 quattro S tronic Automatic Convertible. Powered by a 5.2L 10 Cylinder w/AWD - Gas Engine
Invoice Price
Destination Fee
Dealer Cost
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2020 R8 Spyder Trim: 2-Door V10 Performance 5.2 quattro S tronic Automatic Convertible. Powered by a 5.2L 10 Cylinder w/AWD - Gas Engine
Invoice Price
Destination Fee
Dealer Cost
Find the Best Price
Price Tip:
To avoid overpaying on a new Audi R8, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
Audi R8 Overview:

The 2020 Audi R8 competes against the world’s best supercars. Creative exterior styling and an unbelievably powerful engine help the new R8 to stand out. Although this dynamic sports car is racy enough for the track, it also makes everyday commutes more exciting.

What’s New for 2020?

This year, key improvements help the 2020 Audi R8 to gain ground on the competition. Longtime fans of the sports car will notice its new styling tweaks. Audi has also released a limited-production Decennium model. Furthermore, there’s now a bit more power under the hood of the base model.

What Styles Does It Come In?

Audi offers the two-passenger R8 in coupe and convertible body styles. A performance-enhancing AWD system is standard.

What Are the Available Trims?

Buyers will have three trim levels to choose from. Most people will likely pick the base R8. It’s nearly just as fun to drive.

Many high-end luxury features are found on the base R8. Nappa leather upholstery and an Alcantara headliner come standard. Heated performance seats and a flat-bottom steering wheel highlight the R8’s racy nature. Dual-zone automatic temperature control is another standard feature.

Every driver can enjoy the R8’s technology-filled interior. Audi’s Virtual Cockpit takes the car’s driving experience to the next level. Not only does this digital gauge cluster have a customizable screen, but it can also display high-resolution road maps. Apple CarPlay and Android Auto make smartphone pairing an easier task. To create a more fun drive, Audi equips the R8 with an amplified Bang & Olufsen sound system.

The Audi R8 Performance is designed for drivers who desire a more aggressive racing machine. It receives a few extra performance goodies, including a sport exhaust and a stiffer suspension. On the inside, racing seats make the R8 Performance ready to compete.

Many people will be trying to get their hands on the limited-edition Decennium coupe. Audi gives it an exclusive Mythos Black Metallic paint job and special bronze wheels.

The Audi R8’s Exterior

The 2020 Audi R8 is the type of car that draws a crowd of admirers. Its fastback roof and aggressive side vents make a bold statement. For 2020, Audi has updated the R8 with a revised front bumper and grille. New oval exhaust outlets further bolster the car’s curb appeal. Darkened headlights also come standard. Buyers can opt for some exotic paint colors, including Vegas Yellow and Tango Red.

While the Decennium trim is the most exclusive trim in the lineup, Audi also offers some appearance upgrades for the other models. The Carbon exterior package is bound to be a popular option. A unique set of 20-inch wheels is offered as well.

Driving Experience

This is the ultimate car for folks who crave sheer driving excitement. Every new 2020 Audi R8 is motivated by a monstrous V10 engine. The standard version’s 562-horsepower output is enough for most people. However, special engine tuning helps the R8 Performance to push out 602 hp. Although this European sports car doesn’t offer a manual transmission, a dual-clutch automatic transmission enables the RB to deliver lightning-quick acceleration. It takes just 3.2 seconds for the Performance model to hit 60 mph.

Drivers seeking a softer highway ride should stick with the base R8. The R8 Performance’s stiffer suspension tuning causes passengers to feel more bumps. Aside from promoting better traction on damp roads, Audi’s standard AWD system also helps prevent wheelspin when accelerating. A beautiful exhaust sound adds to the fun of driving the new R8.

Fuel Economy

Drivers shouldn’t expect the 2020 Audi R8 to offer the efficiency of a hybrid. While the R8’s highway fuel economy of 20 mpg isn’t bad, driving in city traffic lowers fuel economy to just 13 mpg.

Quality and Comfort

Like most high-end German sports cars, the Audi R8 has a gorgeous interior. High-grade upholstery comes standard. Audi’s Virtual Cockpit gauge cluster also looks beautiful.

Because of the R8’s two-seat design, no extra passengers can tag along. Nevertheless, the R8’s standard sport seats do a great job of alleviating fatigue on long drives. Remember, opting for the convertible body style noticeably reduces trunk space.


While the new Audi R8 comes standard with a high-performance braking system and advanced stability control, many of today’s other safety features aren’t offered. This means buyers can't get the R8 with safety innovations like smart cruise and automatic braking.

The new 2020 Audi R8 is an electrifying performance machine. Its thrilling V10 engine and authentic styling will appeal to many car shoppers. A sleek interior design also makes the R8 worthy of its expensive MSRP. While the coupe is great for year-round driving, some people will prefer the convertible's folding top.

How to Calculate The Dealer Cost of an Audi R8:

Formula for Calculating Dealer Cost:

  • Example: Base Audi R8 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi R8 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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