Car Buying Strategies

2020 Audi S3 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Audi S3 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
2020 S3 Trim: S line Premium 2.0 - Powered by a Turbo Fuel Stratified Injection (TFSI) and quattro Intercooled Turbo with a 2.0 L, I-4 w/ AWD - Premium Unleaded
MSRP
$43,000
Invoice Price
$40,420
Destination Fee
$995
Holdback
None
Dealer Cost
$41,415
Find the Best Price
2020 S3 Trim: S line Premium Plus 2.0 - Powered by a Turbo Fuel Stratified Injection (TFSI) and quattro Intercooled Turbo with a 2.0 L, I-4 w/ AWD - Premium Unleaded
MSRP
$43,000
Invoice Price
$40,420
Destination Fee
$995
Holdback
None
Dealer Cost
$41,415
Find the Best Price
Price Tip:
To avoid overpaying on a new Audi S3, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
Audi S3 Overview:

If you are seeking more power and speed, take a strong look at the all-new 2020 Audi S3. It’s essentially a more performance-oriented version of the regular Audi A3. Because Audi’s legendary Quattro AWD system comes standard, the S3 comes ready to tackle bad weather. Although the new S3 isn’t big enough on the inside for some families, drivers will experience a great deal of luxury. A plethora of advanced safety features also help make the S3 an appealing sports sedan.

What’s New for 2020?

The Audi S3 is all-new for 2020. It comes loaded with quite a few upgraded features. While the S3’s exterior styling is slightly more aggressive, you’ll find the most changes on the mind. Audi’s latest MMI infotainment system is a big focal point.

What Styles Does It Come In?

The 2020 Audi S3 is a compact sports sedan. Although the S3 is smaller than some models, its cabin can accommodate five passengers in a pinch. Both of the available trims feature Audi’s Quattro AWD system.

What Are the Available Trims?

The 2020 Audi S3 is only available in two trims. Even the entry-level Premium trim has a lot to offer. Its interior provides leather seating surfaces with contrast snitching. You’ll also receive many high-tech features. Audi’s high-resolution infotainment system pairs to your smartphone via Apple CarPlay or Android Auto. A newer version of Audi’s Virtual Cockpit gauge cluster elevates the S3’s driving experience. Some of the other standard features include HD Radio, a panoramic sunroof, and dual-zone automatic climate control.

While the Premium Plus trim looks virtually identical on the outside, it comes loaded with a more extensive list of premium features. Audi replaces the standard stereo with a 14-speaker Bang & Olufsen system. Upgraded seats with power lumbar also ensure greater comfort on the road.

The Audi S3’s Exterior Styling

The 2020 Audi S3 has always had a refined appearance. However, expect the latest model to have a stronger look than before. A more aggressive body kit gives the sedan an extra level of meanness. With the S3 being a performance sedan, it naturally sits lower to the ground than a typical luxury car. Large alloy wheels and a quad-tipped exhaust also come standard.

When checking out the new S3, you’ll notice its new styling cues. The car’s LED headlights are a bit more angular. A bolder Singleframe grille also helps the new model to strike a pose. You’ll also notice the S3’s more modern taillights. Bold paint options, like Ara Blue Crystal Effect and Tango Red Metallic, also help the S3 to attract attention.

Driving Experience

The 2020 Audi S3 is the least expensive performance car in Audi’s lineup. Nevertheless, it still offers a high degree of driving fun. Audi tunes the sedan’s turbo four-cylinder engine to push out 288 horsepower and 280 pound-feet of torque. Although a manual transmission is not available, expect the S3’s dual-clutch automatic to rapidly shift from one gear to the next. A swift 0-60 mph time of 4.6 seconds proves the new S3 can hang with the big boys.

As always, the S3 offers supreme handling. It dances around corners like a graceful ballerina. A sport suspension helps the S3 to remain poised in all driving situations. Of course, standard Quattro all-wheel drive gives the sedan unbelievable traction. When behind the wheel of the new S3, you can confidently venture out on a snowy day.

Fuel Economy

Like the overwhelming majority of today’s other performance cars, the 2020 Audi S3 demands premium unleaded gas. Fortunately, it doesn’t consume fuel at a high rate. Audi rates the new model to return a combined 25 mpg.

Quality and Comfort

The S3 was already a leader in interior quality. This fact remains unchanged for the 2020 model year. Every aspect of its cabin is well constructed. While the S3 feels luxurious on the inside, it also features a racy cockpit. A sport steering wheel and aluminum pedals come standard.

On the road, the 2020 Audi S3 offers the kind of comfort one would expect from a high-end luxury vehicle. Even the standard sport seats enable you to relax on long road trips. There’s also about 35 inches of legroom in the rear, which should satisfy the average family.

Safety

The NHTSA has yet to put the new S3 through its rigorous crash tests. Nevertheless, we anticipate this sedan to offer great impact protection. Some thoughtful safety technologies come standard. If a crash is unavoidable, Audi’s Pre-Sense system secures the car by tightening the front seatbelts and closing the windows. You also have access to safety innovations like active lane assist and advanced cruise control.

In terms of quality and performance, the new 2020 Audi S3 proves to be an above-average sports sedan. Although some families may desire more rear-seat space, there’s a decent amount of passenger room. Furthermore, very few cars in the segment feature as many cool technologies.

How to Calculate The Dealer Cost of an Audi S3:

Formula for Calculating Dealer Cost:

  • Example: Base Audi S3 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi S3 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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