Car Buying Strategies

2019 Audi S3 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2019 Audi S3 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Audi S3 pricing report below does not include rebates or incentives. View Audi Rebates and Incentives.
2019 S3 - Trim: 2.0 Premium Plus w/ AWD. Powered by a 2.0L I-4. Uses Premium FueL. Transmission: Manual w/7-Spd w/Auto-Shift. Horsepower: 288 @ 5400 RPM. Torque: 280 @ 1900 RPM
Invoice Price
Destination Fee
Dealer Cost
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2019 S3 - Trim: 2.0 Prestige w/ AWD. Powered by a 2.0L I-4. Uses Premium FueL. Transmission: Manual w/7-Spd w/Auto-Shift. Horsepower: 288 @ 5400 RPM. Torque: 280 @ 1900 RPM
Invoice Price
Destination Fee
Dealer Cost
Find the Best Price
Price Tip:
To avoid overpaying on a new Audi S3, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Audi Price Guides:
Audi S3 Overview:

The Audi S3 is a performance sedan that has a sporty feel to it. Several exterior and interior details add style to it, and under the hood there are high-quality components that allow the car to handle well on the road.


There are two trims for the 2019 Audi S3. Premium Plus is the base model, still packed with premium cosmetic and functional features that add luxury and convenience. The next trim to choose from is the Prestige. A few differences between the two are related to the number of driver-assistance systems, the quality of the speakers, and the infotainment system.


With a 2.0-liter turbocharged engine, the 2019 Audi S3 is primed to be a fun vehicle to drive whether in the city or out on country roads. The engine has 288 horsepower and can achieve 280 pound-feet of torque. With this four-cylinder model under the hood, the S3 can transition from a complete stop to 60 miles per hour in under five seconds. When city and highway driving is combined, the car can get an estimated 25 miles per gallon.

The engine is used in conjunction with a seven-speed automatic transmission. This S tronic transmission allows for seamless transitions between gears and delivers the right amount of power at various speeds. Because the sedan comes with all-wheel drive, it can do well even in slippery conditions. To maintain traction or get moving on icy streets, the rear wheels can get powered delivered to them. All-wheel drive automatically engages if necessary.

While driving the 2019 Audi S3, there are four different drive modes that can be used. Comfort and Auto may be most commonly used by drivers who simply want a smooth ride. The Efficiency mode optimizes everything to maximize each drop of fuel, and the Dynamic mode is a little more aggressive than the rest. With the Prestige trim, there's the opportunity to create a customized driving profile.


From the top down, the 2019 Audi S3 looks like it's ready to speed down a track. Up front, the classic Audi symbol is placed on the Platinum Gray single-frame grille. The full LED headlights are bright in the night, and they have a high-beam assistant to automatically adjust to the conditions. In the back, the taillights also use LEDs, and the lights that make up the turn signals illuminate in sequence to indicate a turn.

Inside, the flat-bottom on the steering wheel gives it an enhanced style, similar to what you might find in a race car. Paddle shifters give the opportunity for the driver to have more control. Brushed aluminum inlays that light up add a pleasant ambience to the interior of the sedan.

The wheels on the 2019 Audi S3 can either be 18" or 19", regardless of trim. If the Black Optic Package is chosen, the car will sit on 19" Titanium wheels. This package also comes with a high-gliss black exterior trim to add contrast in addition to high-gloss black mirror housings.

Another potential upgrade is the S sport seat package. It includes Fine Nappa leather seats that have a unique diamond stitching. The seats even include components that can be extended to better support the legs.

Technology and Entertainment

The Premium Plus trim on the 2019 Audi S3 includes a wireless smartphone interface that is compatible with Apple CarPlay and Google Android Auto. Phones can be wirelessly charged through the Audi phone box, which can even boost the signal.

To make calls, get directions, or play songs, one can use voice commands, the MMI touch controller, or steering wheel controls. The MMI touch system can come with a pad that can recognize handwriting. Some may find this easier, especially when trying to input a destination or write out a quick message.

The S3 Prestige provides drivers with information through the use of the Audi virtual cockpit. This digital instrument cluster is displayed on a 12.3" TFT screen. Data about vehicle speed and performance as well as communication and navigation information are some of the things displayed. The exact layout can be customized according to the driver's preferences. The Prestige's sound system uses 14 Bang & Olufsen speakers, at 705 watts, providing a premium, theater-like experience.


On the Premium Plus, there are several advanced safety measures that utilize technology to keep people safe. Audi Side Assist sends a signal when other vehicles are in a blind spot, and a detection system alerts drivers to rear cross traffic while they're backing up. The Audi pre sense basic and front systems are standard on all models of the S3, helping to warn the driver about any predicted collisions. With this system, the brakes can start to engage before the driver has a chance to depress the pedal.

The higher level of the 2019 Audi S3 comes with all those features plus a few more. Park steering assist helps drivers avoid bumps and scratches while maneuvering into small spots. Active lane assist works to ensure that the vehicle stays in the proper lane by correcting the steering. In addition, the Prestige comes with adaptive cruise control that helps people maintain proper distance as the traffic slows or speeds up.

How to Calculate The Dealer Cost of an Audi S3:

Formula for Calculating Dealer Cost:

  • Example: Base Audi S3 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi S3 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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