Car Buying Strategies

2020 Audi S6 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Audi S6 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 S6 Trim: 2.9 - Powered by a Turbo Fuel Stratified Injection (TFSI) Premium Plus Turbo/Supercharger on Gas/Electric V-6 with w/ AWD
Invoice Price
Destination Fee
Dealer Cost
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Audi S6 Overview:

With powerful performance and unparalleled handling, the 2020 Audi S6 offers various improvements and luxury amenities, all in a well-balanced and lighthearted-feeling sports package. A technological and safety class leader, the 2020 Audi S6 is a fantastic choice for down-to-earth drivers seeking something that will take them above beyond.

What's New for 2020?

For 2020, the S6 has been updated and reconfigured to excel against its class competitors in ways like never before. It comes in two trims with additional packages available for a unique and custom feeling-driving experience.

The first impressive trim model is the Audi S6 Prestige. The Prestige comes equipped with a 2.9-liter twin-charged V6 hybrid engine that pairs beautifully with its 8-speed automatic transmission. It offers Prestige TFSI Quattro AWD configurations, 444 hp, and 443 lb-ft of torque. It features low carbon emissions ratings, impressive sport fuel economy, an abundance of standardly equipped driver amenities, and an attractive exterior. These features and more make it an unparalleled value in the luxury sport sedan segment.

One tier up, you’ll find the 2020 Audi S6 Premium Plus TFSI Quattro with AWD. With this trim, you'll get the same 2.9-liter twin-charged V6 hybrid engine, but you'll also have access to additional amenities and luxury features. Choose from packages that include custom floor mats, a black optic wheel package, and more.

Updated Exterior Styling and Appearance
The 2020 S6 has taken luxury styling to a new level by streamlining its exterior appearance and adding elements of subtle style that create a feeling of classic charm without sacrificing personality or character. With an air of elegance, the 2020 Audi S6 definitely stands yet isn’t overwhelmingly aggressive. The standard 20-inch wheels give it a capable and agile sport-worthy look while the sleek body and masterful contouring add an ambiance of subtle grace.

Some sports cars give off a contentious and predatory impression while others feel something like anxious prey animals. The 2020 S6 does neither, combining aesthetic appeal and rectifying the concepts of speed and lightness with bold styling and creativity. It's reminiscent of a creature built for liveliness and flight while somehow combining the courage, swank, and muscle of an untamed beast. It accomplishes all of this while still feeling untroubled, classy, and chic.

You'll be able to choose from 11 enticing and modern color options such as Mythos Black Metallic, Glacier White Metallic, Tango Red, and Daytona Gray Pearl. The 2020 S6 also offers upgraded exterior packages like the aforementioned Black Optics package and an additional S Sport Package. The S Sport Package comes with painted brake calipers, a sport exhaust, and more.

Superior Performance and Handling

A sports sedan is nothing if it doesn't offer power and performance. The 2020 Audi S6 gives you both. With intelligent power distribution through the 48-volt hybrid system, its enhanced output features allow for a truly pleasurable experience behind the wheel. Light to the touch steering and smooth handling gives you the feeling of control without being overly sensitive or unapproachable.

The 2020 S6 gives you superior power, speed, handling, and torque distribution. It's thrilling to drive while still remaining tranquil and serene. It's no wonder that for 2020 this sport sedan can be found right at the top of its class in the performance category.

The 2020 Audi S6 comes available with a dynamic sports suspension system that makes driving feel more like dreaming and less like a drag. With eager and spirited acceleration, the S6 offers that desired exhilaration feeling while also balancing smoothness and comfort. It actively splits power between the front and rear wheels with its smart 40/60 torque distribution system. The 2020 S6 is capable of accelerating from 0 to 62 mph in around 4 seconds. The power distribution system also makes this a surprisingly fuel-efficient and eco-friendly sports sedan. It gets 28 MPG on the highway.

Extensive Interior Features and Amenities

As a luxury sedan, the 2020 S6 doesn't leave drivers wanting when it comes to a comfortable and convenient interior with all of the expected amenities. Its high-quality interior is made with premium materials and the cab of the S6 feels like an escape on the road. An updated touchscreen navigation and infotainment system and Valcona leather seats are just some of the impressive features found within.

The infotainment navigation system actually features two heads up touchscreens with newly enhanced tech software. You'll enjoy access to Google Earth, 3-dimensional city maps, and even 4G LTE. It also comes standardly equipped with Android Auto and Apple CarPlay. Finally, the standard Bang + Olufsen sound system offers drivers an enhanced audio experience. If that's not enough, you can customize your interior with the Executive Package which includes ambient interior LED lighting and extended leather dash. Other additional luxury and sports interior packages are also available for 2020.

As far as safety and technology go, the Audi S6 offers drivers just about every safety feature and driver aid currently out there. These features include cruise control assistance, traffic assist, side-impact protection assistance, rear cross-traffic alerts, and more. All safety driver aids come standardly equipped on both 2020 S6 trims.


If you're looking for a luxury sport sedan that offers premium appeal, various driver amenities, personality, and performance but also would prefer to avoid the feeling of over-complication often associated with performance luxury sport vehicles, the 2020 Audi S6 may be well worth considering. For 2020, the Audi S6 is a true class leader in the luxury sports segment. We welcome you to drop by and check out our impressive 2020 Audi lineup today!

How to Calculate The Dealer Cost of an Audi S6:

Formula for Calculating Dealer Cost:

  • Example: Base Audi S6 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi S6 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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