Car Buying Strategies

2018 Audi S8 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2018 Audi S8 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2018 S8 plus - Trim: 4.0 (TFSI) in AWD. Powered by a 4.0 Liter Twin Turbo V-8 (Premium Gas) w/8 speed Automatic
Invoice Price
Destination Fee
Dealer Cost
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Audi S8 Overview:

The 2020 Audi S8 is one of the best four-door luxury cars on the market. While the S7’s exhilarating acceleration will leave drivers in awe, its extravagant interior is even more impressive. Meanwhile, a spacious design allows passengers to experience maximum comfort.

What’s New for 2020?

For 2020, Audi completely redesigned its flagship sedan. It features a new powertrain and a long list of updating technologies. Longtime Audi fans will also notice the latest S8’s sharper styling.

What Styles Does It Come In?

The 2020 Audi S8 is a full-size luxury sedan with room for five. Audi’s full-time Quattro AWD system is standard.

What Are the Available Trims?

With only one trim in its lineup, the 2020 Audi S8 makes it easy for car shoppers to acquire their most desired features. All of the amenities you would expect to find on a high-end luxury sedan come standard.

Every family will love the S8’s creature comforts. Four-zone climate control allows everyone to choose their preferred cabin temperature. The car’s standard front sport seats are especially relaxing. Aside from heating and cooling functions, these 22-way seats also feature massaging modes. A dual-pane sunroof helps create an even more relaxing ride.

Cutting-edge technologies make life on the road more rewarding. As soon as the driver starts the engine, Audi’s Virtual Cockpit gauge cluster comes to life. It features a customizable HD screen that can display a wide range of different information, including road maps and traffic signs. A new MMI interface is also found on the inside, which has a dual-screen setup. While the upper display handles infotainment functions, the lower display controls the climate control system.

Music fans will love the clarity of the S8’s 730-watt premium sound system. Some of the other key features include a head-up display, voice recognition, and a 360-degree parking camera.

The Audi S8’s Exterior

While the latest S8 is still a wolf in sheep’s clothing, it looks a tad more aggressive than the previous generation. Audi’s stunning HD Matrix headlamps enhance the sedan’s sharper appearance. A wider Singleframe grille adds to the S8’s attractiveness. Meanwhile, dual twin-outlet exhaust pipes give the S8 a powerful look from the rear.

There are multiple paint colors available for the S8, including Navarra Blue Metallic and Seville Red Metallic. While 20-inch wheels come standard, an optional set of 21-inch wheels give the car a sportier stance.

Driving Experience

Although the new 2020 Audi S8 may be larger than the typical sports sedan, it can still deliver all-day driving excitement. It returns for 2020 with a new bi-turbo V8 engine. Audi rates it to unleash 563 horsepower and just shy of 600 lb-ft of torque. An eight-speed automatic transmission with manual-shifting capabilities also comes standard. When tested on the track, the S8 ripped a 0-60 mph time of 3.8 seconds.

The sedan’s handling and traction benefit from Audi’s Quattro AWD system, which features a sport rear differential for enhanced cornering. All-wheel steering also helps the S8 to keep pace with smaller models. Despite the sedan’s lowered ride height, ride comfort doesn’t suffer. Activating the S8’s Comfort mode adjusts the suspension to its softest setting.

Fuel Economy

For such a big and powerful luxury car, the new 2020 Audi S8 returns decent fuel economy on the open road. On long stretches of highway, drivers can average up to 22 mpg. On the other hand, city driving decreases the sedan’s fuel economy to only 13 mpg.

Quality and Comfort

In terms of overall quality, the 2020 Audi S8 can go head-to-head with the top flagship luxury sedans in America. Diamond-pattern stitching on its seats adds a bit of exclusiveness. There’s also no wind noise to be heard, which is a testament to the car’s fine craftsmanship.

As expected, the new S8 provides an exceptional amount of interior space. This is the perfect car for tall drivers who struggle to find legroom in more compact cars. Even backseat passengers can lie back on long trips.


Although safety scores haven’t been published for the new S8, it’s loaded with cutting-edge driving aids. With the use of a front-mounted camera, Audi Pre Sense is able to detect pedestrians and vehicles in your path. When traveling after dark, the HD Matrix headlights will prove their worth.

While the 2020 Audi S8 performs like a serious sports sedan, it offers the comfort of a world-class luxury car. Furthermore, only a handful of models offer as much technology. Folks looking to experience the finer things in life should definitely consider the new S8.
How to Calculate The Dealer Cost of an Audi S8:

Formula for Calculating Dealer Cost:

  • Example: Base Audi S8 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi S8 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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