Car Buying Strategies

2020 Audi SQ5 Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Audi SQ5 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
2020 SQ5 Trim: 4-Door 3.0T quattro Tiptronic Automatic Crossover. Powered by a 3L 6 Cylinder w/AWD - Gas Engine
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Audi SQ5 Overview:

If the typical SUV is just a bit too boring for your taste, take a look at the 2020 Audi SQ5. It’s one of the most fun models in the segment. While the new SQ5 does put a high priority on performance, drivers also appreciate its well-balanced ride and generous amount of passenger room. This crossover is a more versatile alternative to a modern sports sedan.

What’s New for 2020?

For 2020, Audi has bolstered the SQ5’s value by making last year’s optional Convenience Plus package standard. It adds some great upgrades like wireless smartphone charging and high-bean assist. This year, smart cruise control and lane-keep assist are now available in a new Driver Assistance package.

What Styles Does It Come In?

The 2020 Audi SQ5 competes in the compact luxury crossover segment. Like most two-row SUVs, it seats five people. With Audi’s standard Quattro AWD system, traction is never a problem.

What are the Available Trims?

The SQ5 is offered in Premium, Premium Plus, and Prestige trim levels. Buyers definitely shouldn’t overlook the entry-level SQ5 Premium. It boasts plenty of high-end luxury features, including tri-zone automatic control and heated front seats with power lumbar support. You will also receive Audi’s highly rated MMI infotainment system. Apple CarPlay and Android Auto connectivity take the hassle out of downloading smartphone apps.

For roughly $5,400, you can step up to the Premium Plus trim. It brings in-demand features like a Wi-Fi hotspot and Audi’s customizable Virtual Cockpit gauge cluster. You’ll also receive an upgraded version of Audi's MMI infotainment system, which features a larger display screen with navigation.

The top-of-the-line trim is the SQ5 Prestige. It’s loaded with a 19-speaker Bang & Olufsen sound system and an automated parking system. However, you can opt for niceties such as ventilated front seats and heated rear seats.

The SQ5’s Exterior Styling

When first checking on the new 2020 Audi SQ5, some people may not recognize it as a high-octane model. In many ways, this powerful crossover is a wolf in sheep’s clothing. It looks a lot like the regular Audi Q5, which doesn’t offer as much driving excitement.

Despite its non-aggressive appearance, the SQ5 does have some sporty exterior treatments. A set of 20-inch performance tires and quad exhaust tips come standard. For drivers who desire a special look, Audi offers a cool Black Optics appearance package. It brings black wheels and blacked-out trim. Red-painted brake calipers are also on this crossover’s list of options.

Driving Experience

Audi bucks the trend of using a turbocharged four-cylinder engine for the SQ5. Instead, the German automaker equips the SQ5 with a boosted six-cylinder engine. It cranks out a very amusing 349 horsepower. Critics rave about the precision of the SQ5’s eight-speed automatic gearbox. Although there are faster models in the class, few people will complain about the SQ5’s real-world acceleration. You can sprint to 60 mph in roughly 5.1 seconds.

The 2020 Audi SQ5 gives drivers total confidence in virtually every driving situation. Audi’s Quattro AWD system makes sure you always have enough grip. While agile handling makes the SQ5 fun to drive around curves, you can also take this crossover on trails. Rugged features, like hill descent control and an off-road mode, come standard However, an optional air suspension gives you greater ground clearance on rough terrain.

Fuel Economy

The 2020 Audi SQ5 delivers okay fuel economy for a high-performance SUV. When traveling in the city, drivers need to be light on the throttle. During stop-and-go traffic, you can expect to average about 18 mpg. Fuel economy is a bit better on the freeway. Look forward to getting about 23 mpg.

Comfort and Quality

Like most Audi vehicles, the 2020 Audi SQ5 has an extraordinarily nice interior. Every aspect of the cabin looks and feels lavish. A flat-bottom steering wheel also highlights this crossover’s sportiness.

Don’t judge the SQ5 by its compact classification. Its interior is deceptively spacious. The typical family of four will be able to travel in freedom. In terms of front-seat comfort, this crossover deserves a 9 out of 10 rating.


The SQ5 provides the necessary impact protection. It also offers some beneficial safety features. Low-speed automatic braking is standard, which makes driving in bumper-to-bumper traffic less scary. Although smart cruise control is an extra cost, you will love using this feature on the highway.

The 2020 Audi SQ5 is highly recommended for crossover buyers who demand more performance. Although fuel economy could be better, most drivers won’t mind paying a little extra money at the pump. This is a safe family vehicle that doubles as a sports car.

How to Calculate The Dealer Cost of an Audi SQ5:

Formula for Calculating Dealer Cost:

  • Example: Base Audi SQ5 invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Audi SQ5 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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