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2018 BMW 7 Series Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2018 BMW 7 Series Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The BMW 7 Series pricing report below does not include rebates or incentives. View BMW Rebates and Incentives.
2018 7 Series - Trim: 740e xDrive iPerformance Plug-In Hybrid in AWD. Powered by a 2.0 Liter Turbo Gas/ELiterectric I-4 w/8 speed Automatic
MSRP
$90,700
Invoice Price
$84,850
Destination Fee
$995
Holdback
$0
Dealer Cost
$85,845
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2018 7 Series - Trim: 740i Sedan in RWD. Powered by a 3.0 Liter Turbo I-6 (Premium Gas) w/Sport Automatic
MSRP
$83,100
Invoice Price
$77,785
Destination Fee
$995
Holdback
$0
Dealer Cost
$78,780
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2018 7 Series - Trim: 740i xDrive Sedan in AWD. Powered by a 3.0 Liter Turbo I-6 (Premium Gas) w/Sport Automatic
MSRP
$86,100
Invoice Price
$80,575
Destination Fee
$995
Holdback
$0
Dealer Cost
$81,570
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2018 7 Series - Trim: 750i Sedan in RWD. Powered by a 4.4 Liter Twin Turbo V-8 (Premium Gas) w/Sport Automatic
MSRP
$96,400
Invoice Price
$90,150
Destination Fee
$995
Holdback
$0
Dealer Cost
$91,145
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2018 7 Series - Trim: 750i xDrive Sedan in AWD. Powered by a 4.4 Liter Twin Turbo V-8 (Premium Gas) w/Sport Automatic
MSRP
$99,400
Invoice Price
$92,940
Destination Fee
$995
Holdback
$0
Dealer Cost
$93,935
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2018 7 Series - Trim: ALPINA B7 xDrive Sedan in AWD. Powered by a 4.4 Liter Twin Turbo V-8 (Premium Gas) w/8 speed Automatic
MSRP
$138,800
Invoice Price
$129,585
Destination Fee
$995
Holdback
$0
Dealer Cost
$130,580
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2018 7 Series - Trim: M760i xDrive Sedan in AWD. Powered by a 6.6 Liter Twin Turbo V-12 (Premium Gas) w/8 speed Automatic
MSRP
$156,700
Invoice Price
$146,230
Destination Fee
$995
Holdback
$0
Dealer Cost
$147,225
Find the Best Price
Price Tip:
To avoid overpaying on a new BMW 7 Series, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
BMW Price Guides:
2018 BMW 7 Series Overview:
The 2018 BMW 7-Series belongs to the elite category of super luxury vehicles--the highest echelon of offerings from upscale auto manufacturers. Drivers who are considering the 7-Series should prepare to enjoy unprecedented comforts in a spacious, elegant cabin appointed with the latest technology, wrapped in a high-performance package. The many versatile incarnations of the BMW 7-Series lineup enter 2018 unchanged from the previous model year.

Performance

The 2018 BMW 7-Series has an engine for everyone with five amazing options as well as a plug-in hybrid. The latter, the 740e, provides the equivalent of 64 miles per gallon and a range of 14 miles on a full battery charge.

For those who prefer gas, it starts off with the 3.0-liter inline-six in the base trim, pushing out 320 horsepower. 750i drivers will enjoy 440 horses thanks to the TwinPower 4.4-liter V8 engine.

The first of two high-performance engines is the 600-horsepower 4.4-liter V8 engine with twin turbochargers. If that's not enough, step up to the highest trim to experience the 601-hp TwinPower 6.6-liter V12.

Interior and Features

One of the most compelling aspects of the 7-Series is its spacious backseat, ideal if you often road-trip with teens or other adults and want to do so in style. It has more rear-seat legroom than any other car in its class. That's especially true when you consider the cargo space available in the massive trunk.

Even the base model of the 2018 BMW 7-Series is appointed in the finest materials, including real wood trim and your choice of premium leather upholstery in five different colors. If that's not enough, 12 different varieties of Nappa and Merino upholstery are also available.

An impressive standard tech suite includes a 10.2-inch touchscreen hosting the BMW iDrive system, along with a Wi-Fi hotspot, navigation, and a premium 16-speaker surround sound stereo by Harman Kardon.

Trims

First, the 740i is available in both rear-wheel and all-wheel-drive versions. In addition to the powertrain and features described above, it's equipped with four-zone automatic climate control and a panoramic moonroof with sunshade.

The 740e shares these features but replaces the inline-six with a four cylinder engine and an electric motor. The combination gets 322 hp. All-wheel-drive is standard on this hybrid.

The 750i comes in rear-wheel and all-wheel drive; 19-inch wheels and Nappa leather upholstery give it a distinctive look.

The 2018 BMW 7-Series also offers two high-performance models. The Alpina B7 xDrive has hand-finished myrtle wood trim and massaging front seats. The M760i xDrive is also equipped with active parking assist, smartphone integration via Apple CarPlay, and power-adjustable rear seats.

Safety

Although cars in the super luxury category don't typically undergo crash testing, the 2018 BMW 7-Series provides the latest active safety tech to protect you, your passengers, and others on the road. Every trim comes with a rearview camera and both front and rear parking sensors. Drivers who want to take advantage of BMW's state-of-the-art assistance systems that include both a surround-view parking camera and a night vision camera along with a head-up display, pedestrian detection, adaptive cruise control, forward collision and lane departure warnings, blind spot monitoring, automatic pre-collision braking, and automatic lane keep assist with side collision prevention.

How to Calculate The Dealer Cost of a BMW 7 Series:

Formula for Calculating Dealer Cost:

  • Example: Base BMW 7 Series invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All BMW 7 Series MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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