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2020 Buick Regal Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2020 Buick Regal Sportback Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 Regal Liter Type: TourX 4-Dr Sedan Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ FWD
MSRP
$25,370
Invoice Price
$25,344
Destination Fee
$924
Holdback
$761
Dealer Cost
$25,507
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2020 Regal Liter Type: TourX 4-Dr Sedan Preferred Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ FWD
MSRP
$27,970
Invoice Price
$26,963
Destination Fee
$924
Holdback
$839
Dealer Cost
$27,048
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2020 Regal Liter Type: TourX 5-Dr Wagon Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ AWD
MSRP
$29,370
Invoice Price
$29,340
Destination Fee
$924
Holdback
$881
Dealer Cost
$29,383
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2020 Regal Liter Type: TourX 5-Dr Wagon Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ AWD
MSRP
$29,370
Invoice Price
$29,340
Destination Fee
$924
Holdback
$881
Dealer Cost
$29,383
Find the Best Price
2020 Regal Liter Type: TourX 4-Dr Sedan Essence Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ FWD
MSRP
$31,770
Invoice Price
$30,626
Destination Fee
$924
Holdback
$953
Dealer Cost
$30,597
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2020 Regal Liter Type: TourX 5-Dr Wagon Preferred Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ AWD
MSRP
$32,970
Invoice Price
$31,783
Destination Fee
$924
Holdback
$989
Dealer Cost
$31,718
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2020 Regal Liter Type: TourX 5-Dr Wagon Preferred Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ AWD
MSRP
$32,970
Invoice Price
$31,783
Destination Fee
$924
Holdback
$989
Dealer Cost
$31,718
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2020 Regal Liter Type: TourX 4-Dr Sedan Essence Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ AWD
MSRP
$33,870
Invoice Price
$32,650
Destination Fee
$924
Holdback
$1,016
Dealer Cost
$32,558
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2020 Regal Liter Type: TourX 5-Dr Wagon Essence Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ AWD
MSRP
$35,070
Invoice Price
$33,807
Destination Fee
$924
Holdback
$1,052
Dealer Cost
$33,679
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2020 Regal Liter Type: TourX 5-Dr Wagon Essence Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ AWD
MSRP
$35,070
Invoice Price
$33,807
Destination Fee
$924
Holdback
$1,052
Dealer Cost
$33,679
Find the Best Price
2020 Regal Liter Type: TourX 4-Dr Sedan Avenir Powered by a Turbocharged I4, 2.0 Liter Gas Engine w/ FWD
MSRP
$35,770
Invoice Price
$34,482
Destination Fee
$924
Holdback
$1,073
Dealer Cost
$34,333
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2020 Regal Liter Type: TourX 4-Dr Sedan GS Powered by a V6, 3.6 Liter Gas Engine w/ AWD
MSRP
$39,070
Invoice Price
$37,663
Destination Fee
$924
Holdback
$1,172
Dealer Cost
$37,415
Find the Best Price
Price Tip:
To avoid overpaying on a new Buick Regal, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Buick Price Guides:
Buick Regal Overview:

If you’re looking for something a tad more luxurious than the typical family sedan, be sure to check out the 2020 Buick Regal. Not only does the new Regal feature a nice interior, but it also has a sleek look on the outside. Meanwhile, a hatchback design ensures above-average cargo space. While every trim delivers a smooth performance, the more powerful Regal GS is the most engaging trim to drive.

What’s New for 2020?

With every new Regal now featuring dual-zone automatic climate control as standard equipment, buyers now get a just a bit more luxury for their money. A new ST Appearance package is also now offered on the Essence trim, which gives the sedan a sportier look.

What Styles Does It Come In?

The 2020 Buick Regal is a five-passenger sedan. Instead of a traditional trunk, it features a hatchback for greater cargo space. Front-wheel drive is the standard setup. If you need more grip during wintry weather, go for the Regal’s available AWD system.

What Are the Available Trims?

Of the five available trims, the base Regal 1SV is the most affordable. However, it still boasts some very attractive features. By canceling outside noise, QuietTuning technology helps keep the cabin peaceful. Along with the sedan’s standard 7.0-inch touchscreen comes Apple CarPlay and Android Auto. A 4G Wi-Fi hotspot is also on the Regal 1SV’s list of standard equipment.

If you desire just a bit more comfort, move up to Regal Preferred. It brings a power-adjustable driver’s seat and a leather-wrapped steering wheel.

The leather-appointed Essence trim feels more like a true luxury car. Some of its highlights included heated seat cushions, an air purifier, and a larger 8.0-inch infotainment display. For an additional cost, you can add a Bose premium sound system and navigation.

A step above the Regal Essence is the Regal Avenir. It features upgraded seats with quilted leather. Virtually all of the sedan’s big options are standard on the Avenir trim.

Resting atop the lineup in the fun-to-drive GS trim. When comparing the Regal GS to the other trims, you’ll immediately notice its racing-inspired interior. Aluminum pedals and a flat-bottom steering wheel give the GS trim’s cockpit a sporty atmosphere. Climate-controlled seats with massaging functions also add more luxury.

The Regal’s Exterior Styling

From a styling standpoint, there’s much to like about the 2020 Buick Regal. Unlike most Buick vehicles of the early 2000s, the new Regal doesn’t look like a vehicle made for senior-citizens. While the upper trims receive larger alloy wheels, even the base Regal 1SV will appeal to a lot of younger car shoppers.

If you desire a car with an even more aggressive nature, go for the exciting Regal GS. Buick dresses it up with cool touches like a sport mesh grille and front air inlets. Remember, this is the only trim in the lineup that offers a Sport Red paint option.

Driving Experience

Most trims are put into motion by a turbocharged four-cylinder engine, which cranks out 250 ponies. Many drivers are impressed with this sedan’s energetic performance. A responsive steering system also helps the Regal to keep drivers engaged. With the Regal being a luxury model, ride comfort is naturally better than average.

Of course, drivers lusting for more excitement will be interested in the Regal GS. Its V6 engine pushes out a more stimulating 310 horsepower. Buick also equips the Regal GS with some additional performance features, including an adaptive sport suspension and stronger Brembo brakes.

Comfort and Quality

Although the new 2020 Buick Regal doesn’t offer the quality of a German luxury car, its interior is rather plush for a sedan that starts at less than $26,000. Folks who desire better interior materials should upgrade to one of the upper trims.

When it comes to passenger room, the 2020 Buick Regal doesn’t disappoint. Four adults can comfortably travel together. You’ll also benefit from the Regal’s massive cargo area, which can hold a lot of luggage.

Safety

While the 2020 Buick Regal is deemed to be a secure car, no accident-avoidance technologies are offered on the base model. To even obtain blind-spot monitoring on most trims, you must pay extra. Also, Buick reserves automatic emergency braking for the more expensive trims.

The good news is that OnStar is standard across the lineup. This advanced communications system provides automatic crash notification and all-day emergency support.

Conclusion

The 2020 Buick Regal is the perfect middle ground between an ordinary family sedan and a premium luxury car. Reliability is solid. While the Regal is enjoyable to drive, serious performance enthusiasts will likely find the GS trim to be a bit more fun. Before buying a new Regal, be prepared to spend more money for its available safety technologies.

How to Calculate The Dealer Cost of a Buick Regal:

Formula for Calculating Dealer Cost:

  • Example: Base Buick Regal invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Buick Regal MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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