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2023 Chevrolet Colorado 2WD MSRP vs Invoice vs True Dealer Cost

2023 Chevrolet Colorado Invoice Price Guide - Holdback - Dealer Cost - MSRP
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Starting at  $45,290
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The Chevrolet Colorado Price Guide Below Includes:
  • The prices below shows the MSRP, Invoice Price and True Dealer Cost.
  • The true dealer cost is calculated by the following formula:
    [Invoice Price] + [Destination Fee of $1,595] – [Holdback ( 3% of the Total MSRP )] = Dealer Cost.
  • Holdback is a hidden manufacturer markup passed on to dealers.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
For a 4WD see the Chevrolet Colorado 4WD price report
2023 Colorado - Trim: WT 2WT - 4-Door Pickup with RWD. Powered by a 2.7L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$29,200
Invoice Price
$27,857
Destination Fee
$1,495
Holdback
$876
Dealer Cost
$28,476
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2023 Colorado - Trim: LT 2LT - 4-Door Pickup with RWD. Powered by a 2.7L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$31,600
Invoice Price
$30,146
Destination Fee
$1,495
Holdback
$948
Dealer Cost
$30,693
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2023 Colorado - Trim: WT 4WT - 4-Door Pickup with 4WD. Powered by a 2.7L, 4 Cylinder, Gas Engine w/ Automatic Transmission.
MSRP
$32,500
Invoice Price
$31,005
Destination Fee
$1,495
Holdback
$975
Dealer Cost
$31,525
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How to Calculate The Dealer Cost of a Chevrolet Colorado

Formula for Calculating Dealer Cost:

  • Example: Base Chevrolet Colorado invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.

Note: All Chevrolet Colorado MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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