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2019 Chevrolet Cruze Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Chevrolet Cruze pricing report below does not include rebates or incentives. View ChevroletRebates and Incentives

Chevrolet Cruze Prices - How Much is a Chevrolet Cruze?

2019 Cruze - Trim: 4dr Sedan L w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$17,995
Invoice Price
$17,941
Destination Fee
$875
Holdback
$540
Dealer Cost
$18,276
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2019 Cruze - Trim: 4dr Sedan LS w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$19,120
Invoice Price
$18,393
Destination Fee
$875
Holdback
$574
Dealer Cost
$18,694
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2019 Cruze - Trim: 4dr Hatch Back LS w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$19,620
Invoice Price
$18,874
Destination Fee
$875
Holdback
$589
Dealer Cost
$19,160
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2019 Cruze - Trim: 4dr Sedan LT w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$21,720
Invoice Price
$20,894
Destination Fee
$875
Holdback
$652
Dealer Cost
$21,117
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2019 Cruze - Trim: 4dr Hatch Back LT w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$22,120
Invoice Price
$21,279
Destination Fee
$875
Holdback
$664
Dealer Cost
$21,490
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2019 Cruze - Trim: 4dr Sedan Premier w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$23,520
Invoice Price
$22,626
Destination Fee
$875
Holdback
$706
Dealer Cost
$22,795
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2019 Cruze - Trim: 4dr Hatch Back Premier w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$24,020
Invoice Price
$23,107
Destination Fee
$875
Holdback
$721
Dealer Cost
$23,261
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2019 Cruze - Trim: 4dr Sedan Diesel w/ FWD. Powered by a 1.6L Turbo 4-CYL. Transmission: Auto w/9-Spd. Horsepower: 137 @ 3750 RPM. Torque: 240 @ 2000 RPM
MSRP
$25,620
Invoice Price
$24,646
Destination Fee
$875
Holdback
$769
Dealer Cost
$24,752
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2019 Cruze - Trim: 4dr Hatch Back Diesel w/ FWD. Powered by a 1.6L Turbo 4-CYL. Transmission: Auto w/9-Spd. Horsepower: 137 @ 3750 RPM. Torque: 240 @ 2000 RPM
MSRP
$26,120
Invoice Price
$25,127
Destination Fee
$875
Holdback
$784
Dealer Cost
$25,218
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Price Tip:
To avoid overpaying on a new Chevrolet Cruze, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Chevrolet Price Guides:
Chevrolet Cruze Overview:

This year, Chevrolet banks on a new look to help coax buyers into checking out the 2019 Chevrolet Cruze. It comes jam-packed with features that buyers familiar with the compact class are looking for, like a speedy 7-inch touchscreen with smartphone mirroring and integration, strong crash test results, Bluetooth accessibility, and handling that's fun on the road. Not only that, but it comes with the option of upgrading to a fuel-efficient diesel engine, which really helps the Cruze stand out.

Compared to some of its competitors, the Cruze continues to have a few drawbacks, and the engines play a big part. The standard engine has no punch, and the diesel is an expensive upgrade for what it has to offer.

What's New for 2019?
 
Chevrolet introduced the second generation of Cruze trims in 2016, and the 2019 Chevrolet Cruze is part of that line. This year, you get access to more features at the base level, such as the 7-inch infotainment system that comes standard across all trims. Likewise, the Cruze gets some updates to its style. Finally, you can now disable the engine's start-stop function if it's causing trouble.

Styles
 
The 2019 Chevrolet Cruze comes as either a compact sedan or as a hatchback. The standard 1.4L engine is definitely not worth writing home about, but the cost of upgrading to the diesel engine is hardly worth it, either.

With that in mind, it's a good idea to start looking at the LT trim instead of the base, which is where you get the gas engine. Further, it comes with a good mix of options and doesn't cost much more than competitors of its segment. It's also worth picking up the Driver Convenience and Driver Confidence package for creature comforts and safety upgrades.

Trims
 
You can get the sedan or hatchback 2019 Chevrolet Cruze in five trim levels: the LS, the LT, the Diesel, the Premier, and the sedan-only base L trim. The L and LS lack features, making the LT the best starting choice. Nonetheless, you'll want to grab a few of the package options to help round out the full experience of the Chevy Cruze. At the top level, the Diesel and Premier have most of the features.

Underneath the hood of most Cruzes is a 1.4L four-cylinder turbo engine good for 153 hp and 177 pound-feet. It delivers this power through a six-speed auto to the front wheels.

Dealers won't have the L trim sitting around on their lots because it's only available through custom order. If you do opt to get it, you'll get 15-inch steel wheels and other typical features, like air conditioning and automatic headlights. Remote locking and unlocking is a nice feature for a base trim, as is the 7-inch central touchscreen with smartphone mirroring. With 60/40-split folding rear seats, you gain access to more cargo space. Finally, technology features include OnStar, a rearview camera, and a four-speaker sound system with Bluetooth and dual USB ports.

The LS comes with similar equipment, but with the inclusion of carpeted floor mats and a front center armrest.

The LT is the first trim to offer a good list of features, like a rear USB port, a better sound system, and cupholders in the rear. Packages provide even more features, like the heated mirrors and front seats in the Driver Convenience package -- though this requires the Driver Confidence package. The latter gives you rear cross-traffic alert and parking sensors, and it will monitor your blind spots.

The Diesel swaps the powertrain with a 1.6L diesel and a nine-speed auto.

The Premier gets the optional packages above as well as illuminated vanity mirrors, two more inches on the wheels, and a better rear suspension. Further, you get chrome accents on the exterior body and ambient lighting for the cabin.

Driving Impressions
 
Your commute will dictate how appealing the performance of the 2019 Chevrolet Cruze really is. If you're a city dweller, then its lack of acceleration won't serve you any justice. If, on the other hand, you're someone who curves around winding roads all the time, then the handling will undoubtedly impress.

As mentioned, the acceleration is poor, taking nearly ten seconds to reach 60 miles per hour from a standstill. Once you're actually moving, though, you won't have any problems with passing maneuvers or turns around the corner.

As for the brakes, the Cruze shines even further. As soon as you depress the pedal, there's feedback from the brakes and response from the body. In just 110 feet, the Cruze comes to a panic stop from 60 miles per hour, which is respectable for its class.

Steering isn't difficult either, which is expected for a compact sedan. Thanks to fast feedback, the Cruze drives like a sports car, delivering near-instant reactions directly through the steering wheel.

As we've praised, the 2019 Chevrolet Cruze is coordinated and balanced when it comes to handling. If you upgrade to the 18-inch tires, you'll get an even better grip than the standard tires, allowing you to make faster turns before the rubber screams. With low body roll, you'll gain even more confidence behind the wheel.

When you pull away from a standstill in the Cruze, it doesn't hurry into the highest gear, and it knows how to stay in low speeds when at an incline.

Fuel Economy
 
LS: 28 city / 38 hwy
LT: 31 city / 48 hwy
Premier Hatchback: 28 city / 38 hwy

How to Calculate The Dealer Cost of a Chevrolet Cruze

Formula for Calculating Dealer Cost:

  • Example: Base Chevrolet Cruze invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Chevrolet Cruze MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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