Car Buying Strategies

2019 Chevrolet Cruze Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2019 Cruze - Trim: 4dr Sedan L w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$17,995
Invoice Price
$17,941
Destination Fee
$875
Holdback
$540
Dealer Cost
$18,276
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2019 Cruze - Trim: 4dr Sedan LS w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$19,120
Invoice Price
$18,393
Destination Fee
$875
Holdback
$574
Dealer Cost
$18,694
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2019 Cruze - Trim: 4dr Hatch Back LS w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$19,620
Invoice Price
$18,874
Destination Fee
$875
Holdback
$589
Dealer Cost
$19,160
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2019 Cruze - Trim: 4dr Sedan LT w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$21,720
Invoice Price
$20,894
Destination Fee
$875
Holdback
$652
Dealer Cost
$21,117
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2019 Cruze - Trim: 4dr Hatch Back LT w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$22,120
Invoice Price
$21,279
Destination Fee
$875
Holdback
$664
Dealer Cost
$21,490
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2019 Cruze - Trim: 4dr Sedan Premier w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$23,520
Invoice Price
$22,626
Destination Fee
$875
Holdback
$706
Dealer Cost
$22,795
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2019 Cruze - Trim: 4dr Hatch Back Premier w/ FWD. Powered by a Turbo Engine - 1.4L 4-CYL DI
MSRP
$24,020
Invoice Price
$23,107
Destination Fee
$875
Holdback
$721
Dealer Cost
$23,261
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2019 Cruze - Trim: 4dr Sedan Diesel w/ FWD. Powered by a 1.6L Turbo 4-CYL. Transmission: Auto w/9-Spd. Horsepower: 137 @ 3750 RPM. Torque: 240 @ 2000 RPM
MSRP
$25,620
Invoice Price
$24,646
Destination Fee
$875
Holdback
$769
Dealer Cost
$24,752
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2019 Cruze - Trim: 4dr Hatch Back Diesel w/ FWD. Powered by a 1.6L Turbo 4-CYL. Transmission: Auto w/9-Spd. Horsepower: 137 @ 3750 RPM. Torque: 240 @ 2000 RPM
MSRP
$26,120
Invoice Price
$25,127
Destination Fee
$875
Holdback
$784
Dealer Cost
$25,218
Find the Best Price
Price Tip:
To avoid overpaying on a new Chevrolet Cruze, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Chevrolet Price Guides:
Chevrolet Cruze Overview:

Drivers looking for something that is both powerful and compact will want to pay attention to the 2020 Chevrolet Cruze. But take heed - GM decided to cut the Cruze and the Impala from its line-up. This cost-cutting measure follows a trend of American auto manufacturers cutting their sedans in order to focus on SUVs and trucks, as they are in high demand.

Yet it seems like there is always a Chevy Cruze on the road. The Cruze is a popular small sedan and even has some popularity as a hatchback. They are affordably priced when you find one on a dealership's lot. The new models are even very reasonable, so you will not feel too terribly guilty about ordering yours custom-built from the Chevy website.

There are some downsides to getting the Cruze. Aside from the fact that it is being discontinued, you will not get a lot of initial thrust from the accelerator. The gas engine does not produce a fantastic real-world fuel economy, and the diesel option is rather expensive. Also, the front seats might feel a bit too firm for some drivers.

Before you go to scoop up a new Cruze,read through this review. Get to know what the Cruze has going on this model year, what you can expect from its trim levels, how it drives, and what kind of fuel economy it gets.

What's New For 2020?

Don't expect too many changes for this model year. The 2020 Chevrolet Cruze will likely be the last we see of this vehicle, even after its mid-cycle refresh last year. The 2019 saw the standardization of a 7-inch infotainment screen, some revised styling elements and features, and the ability to turn off the engine start-stop function.

Available Styles

The 2020 Chevrolet Cruze is available as a small sedan or a hatchback.

Available Trims

Regardless of whether you get the sedan or hatch, the Cruze can be ordered as the LS, LT, Diesel, or Premier. The sedan can be ordered as the base L trim, but this one is not available on the hatchback.

Each vehicle is powered by a standard 1.4-L 4-cylinder engine that musters up 153 hp and 177 lb-ft of torque. This power is delivered to the front wheels by a standard 6-speed automatic transmission. All-wheel drive is not available. The Diesel trim does get a 1.6-L 4-cylinder engine that garners 137 hp and 240 lb-ft of torque.

Mechanical features on the trim levels are fairly standard. The L comes with a 130-amp alternator, automatic start-stop (which can be disabled), a manual parking brake, power steering, and electronic stability control. The Diesel is the only trim that has significantly different mechanics, as it has a 140-amp alternator, reduced travel on the power steering, and keyless ignition (which also comes on the line-topping Premier).

15-inch wheels are standard on the L and LS. The LT gets upgraded to 16-inch wheels, as does the Diesel. The Premier has 17-inch wheels but has options for a different 17-inch set as well as two 18-inch wheel options. The L and LS have black beltline molding while the others have bright beltline molding to match the bright front grille. A Driver Confidence package becomes optional on the LT and is standard on only the Diesel. The Premier has the option for adding the Driver Confidence II Package. Power side mirrors are standard as well, and a power sunroof is optional on the Diesel and Premier.

On the inside, you will find that there are more creature comforts the higher you go. The L has a 6-way manually-adjustable driver seat and 2-way manually-adjustable front passenger seat, but the Premier gives you an 8-way power driver's seat and 4-way manual front passenger's seat. The LT upgrades you from a 4- to a 6-speaker sound system, and the Diesel and Premier have an option for a Bose premium sound system. An infotainment system with a 7-inch screen comes standard.

Driving Impressions

The 2020 Chevrolet Cruze does not have a lot of initial power when you place your foot on the accelerator and press down. It takes almost 10 seconds to get from 0 to 60 mph on the Cruze. But once you get it going, the Cruze easily maintains power and performs well during highway maneuvers (like changing lanes). Also, the brakes have a firmness to them that will inspire driver confidence.

Handling is excellent in this little vehicle. Take the Cruze along winding roadways and on back country roads - it can handle the commands and rough surfaces. It always feels balanced and poised. There is almost no body roll, and the optional 18-inch wheels get a nice amount of road grip.

Fuel Economy

The Cruze has an estimated 32 combined mpg, with 28 mpg in the city and 38 mpg on the highway. The numbers might differ a bit in real-world driving scenarios though. While some drivers note the combined mpg might be slightly less, it does seem that the fuel efficiency on the gas engine is okay. A full tank equals about 426 miles, and drivers can fuel up for $30-$35 in many cases. While it might not be the most fuel-efficient vehicle in its class, it does balance power and fuel economy well enough. And the diesel engine option will get you more fuel efficiency.

The 2020 Chevrolet Cruze is part of a dying breed, and it is truly a shame. Owning a Cruze is enjoyable. These cars are built to last for a long time, and they can take a bit of a beating while going down dirt roads. Their handling and steering capabilities are nothing short of fun.

How to Calculate The Dealer Cost of a Chevrolet Cruze

Formula for Calculating Dealer Cost:

  • Example: Base Chevrolet Cruze invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Chevrolet Cruze MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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