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2021 Chevrolet Equinox Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Equinox - Style: L 1SM - 4 Dr Crossover w/FWD. Powered by a 1.5 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$23,800
Invoice Price
$23,776
Destination Fee
$1,195
Holdback
$714
Dealer Cost
$24,257
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2021 Equinox - Style: LS 1LS - 4 Dr Crossover w/FWD. Powered by a 1.5 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$26,300
Invoice Price
$25,090
Destination Fee
$1,195
Holdback
$789
Dealer Cost
$25,496
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2021 Equinox - Style: LT 1LT - 4 Dr Crossover w/FWD. Powered by a 1.5 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$27,500
Invoice Price
$26,235
Destination Fee
$1,195
Holdback
$825
Dealer Cost
$26,605
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2021 Equinox - Style: LS 1LS - 4 Dr Crossover w/AWD. Powered by a 1.5 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$27,900
Invoice Price
$26,617
Destination Fee
$1,195
Holdback
$837
Dealer Cost
$26,975
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2021 Equinox - Style: LT 1LT - 4 Dr Crossover w/AWD. Powered by a 1.5 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$29,100
Invoice Price
$27,761
Destination Fee
$1,195
Holdback
$873
Dealer Cost
$28,083
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2021 Equinox - Style: Premier 1LZ - 4 Dr Crossover w/FWD. Powered by a 1.5 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$31,400
Invoice Price
$29,956
Destination Fee
$1,195
Holdback
$942
Dealer Cost
$30,209
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2021 Equinox - Style: Premier 1LZ - 4 Dr Crossover w/AWD. Powered by a 1.5 L, 4 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$33,000
Invoice Price
$31,482
Destination Fee
$1,195
Holdback
$990
Dealer Cost
$31,687
Find the Best Price
Price Tip:
To avoid overpaying on a new Chevrolet Equinox, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Chevrolet Price Guides:
Chevrolet Equinox Overview:

There are plenty of compact SUVS and crossovers in the market today, but some of them do manage to stand out from the rest. The 2021 Chevrolet Equinox is one of those models that has a lot going for it. It looks stylish and feels modern, and it has the space that many people need. It's reasonably priced, so it could definitely be amongst the leaders in the industry when taking into account the value that it offers.

For 2021, Chevrolet really hasn't made any changes to the Equinox. There should be no surprises in terms of this SUV's trims or features.

Trim Levels

There are four available trims. The L is the base model, and it's only available as a front-wheel-drive vehicle. The rest of the trims, which are the LS, LT, and Premier, can either come with front-wheel or all-wheel drive.

The L is going to appeal to people who are most concerned with their budgets. In one way, it feels pretty basic, with manually adjustable front seats and cloth upholstery. However, it also has some nice amenities, like heated exterior mirrors, automatic high beams, and Wi-Fi capability.

If people want to be able to customize their next vehicles a bit, then the LS would be a better choice than the L. That's because it has many available features that cannot be integrated into the L. Those features include a chrome package that enhances the grille and adds some extra components to the exterior of the SUV, some components that can be used to organize the cargo area, and a convenience package that consists of tinted rear glass and a power-adjustable driver's seat. Having choice can be very important when shopping for a new vehicle, so this factor can't be overlooked.

With the LT, there are several more upgrades. For instance, it has high-intensity discharge headlamps that shine brightly and add to the style of the SUV. It also has a digital information screen behind the steering wheel, more interior storage compartments, and SiriusXM Satellite Radio.

The Premier is the most sophisticated trim available. It stands out from the rest with its chrome roof rails and more elegant wheels. It's the only trim to come standard with ambient lighting and wireless charging, and it has some more advanced safety components. As one would expect, it treats people to leather seats. Its hands-free power-operated liftgate is a bonus that can be very much appreciated when someone is weighed down with bags or other types of equipment.

What's Under the Hood?

Every 2021 Equinox is powered by a 1.5-liter turbo engine. As a turbocharged model, the engine is capable of generating 170 horsepower and comes with a little more than 200 pound-feet of torque. If someone wants to occasionally haul cargo, note that the Equinox can handle towing up to 1,500 pounds.

Standard on this vehicle is a six-speed automatic transmission. A perk of driving this Chevy is that people can travel relatively long distances before having to fill up their gas tanks. The SUV can earn up to 31 miles per gallon on the highway and up to 26 miles per gallon in the city. Overall, the Equinox drives well and is going to keep the average customer satisfied.

Safety and Technology

Fortunately, Chevrolet has decided to put many standard driver-assist technologies into the Equinox. This SUV can sense when frontal collisions are imminent and can take action if necessary. If there is an issue, the Equinox can prompt drivers to slow down, and if they can't react in time, the vehicle can independently apply pressure to the brakes. Another standard feature is lane keep assist. It does a great job of preventing accidents that occur when drivers accidentally veer out of their lanes.

On the higher trims, there are high-definition rear vision cameras instead of standard ones, and surround vision is available to provide a 360-degree perspective of what's going on. Further, higher trims could have parking assist systems, rear cross traffic monitoring, and blind zone monitoring.

As touched on earlier, Wi-Fi capability is a standard part of the technology package. This is useful when traveling, as it can let people stay entertained or connected to the network for work purposes. Most trims are going to come with seven-inch touchscreens, while the more premium models could have eight-inch touchscreens. Navigation is available on select models, and this program could really come in handy when people are trying to find new locations or simply avoid traffic.

How to Calculate The Dealer Cost of a Chevrolet Equinox

Formula for Calculating Dealer Cost:

  • Example: Base Chevrolet Equinox invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Chevrolet Equinox MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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